PRESENTED BY: Ratinder Kaur Sandeep Kaur Tanuraj Tanvi Bhatia

a liquid to consume ;

excluding water . especially prepared for human consumption coffee, juice n softdrinks

COCAglobal drink COLA The

COCA COLA
MADE BY : JOHN PEMBERTONS

HEADQUARTERS ATLANTA, GEORGIA- USA AREA SERVED WORLDWIDE CHAIRMAN AND CEO MUHTR KENT

NET INCOME US $ 4.2 billion

CARBONATED WATER SUGAR CAFFEINE PHOSPHORIC ACID NATURAL FLAVOURINGS

 Coca cola owns more than

of the worlds beverages. Coke is affordable in all the countries . Coke comes in a variety of sizes worldwide.

There are 27 different varieties of coke made by Coca-Cola First bottle of Coke was sold 120 years ago on May 8, 1886 in Atlanta, Georgia.

Some of the other

brands under the CocaCola Company are:

Sprite Barqs Root beer

Dasani
Dr. Pepper Fresca Hi-C Minute Maid

Coca-Cola is recognized by 94% of the worlds population Approximately 10,450 Coca-Cola brand drinks are consumed around the world each second of every day

In Hong-Kong, heated Coke is served as a cold remedy. Coke advertises in 200 countries around the world.

Coca-Cola sold only 25 bottles in the first year Nowadays, they sell over one billion bottles per day.

A single share in Coke

that was bought in 1919 would be worth $92,500 in 1997 1919 is when the Coca-Cola went public

You can put a penny in Coke and it will dissolve The sales of Coke in the first year was $50, and the expenses were $70

In July 1985, Coke was the first soft drink to be enjoyed in outer space on the space shuttle Challenger A special space can was developed

Coca cola. The original version of coca cola

Caffeine free coca cola (1983) Coca cola cherry (1996 in Canada)

Coca cola with lemon it was launched in 2001 and was discontinued in 2005. but it is still available in america, austria,belgium,brazil,us,uk, Singapore,malaysia.

Coca cola vanilla (2002-2005) It is still available in Austria, Australia,Germany,China, Hongkong,Newzealand, Russia.

Coca cola ruspberry (june2005 to end of 2005)

Was available only in new zealand.

Cocacola sango (2006) Present only in france n belgium.

COCA COLA ORANGE (2007)- UK.

COCA COLA C2 (2003-2007) Japan, Canada and US.

IN
SOUTH AND

COMPETITORS BRAND
KOLA REAL

CENTRAL AMERICA SWEDEN JUL MUST SCOTLAND IRN BRU TURKEY TURKA COLA CHINA FUTURE COLA UK ROBINSONS DRINK INDIA PEPSI AND THUMBS UP

COUNTRY OF ORIGIN IS U.S. IT WAS FIRST MADE BY CALEB DAVIS BRADHAM. MANUFACTURED N PRODUCED BY PEPSICO. IN 1898 IT WAS CALLED AS BRADS DRINK. AND IN JUNE 16,1903; IT WAS CALLED PEPSI COLA. IN 1961 AS PEPSI.

SUGAR DRINKS

THESE ARE THOSE DRINKS THAT ARE LARGELY PROCESSED SUGAR OR CORN SYRUP AND THEY LARGELY CONTRIBUTE TO OBESITY.

DIET DRINKS "Diet" soft drinks are sweetened with chemicals, such as aspartame and saccharin, that are perceived as sweet by most people, yet do not stimulate insulin production. Nor do they have any food energy or nutritional value.

SUGAR DRINKS

DIET PEPSI DIET CRYSTAL PEPSI PEPSI EDGE DIET PEPSI FREE PEPSI LIGHT PEPSI LEMON DIET PEPSI KICK

PRODUCTS

PRICING
Low disposable incomes Most of whom are on daily wages cannot spend much.

In 2002, Coca-cola launched CHOTA COKE (200ml of bottles) priced at Rs 5.

COMMUNICATION
Advertisements :

In rural and urban market:

Coca-colas brand ambassador Aamir Khan connects himself with the people very well in rural as well as urban market.

Through sponsorship :
Coca-Cola is extending its partnership with footballs global governing body FIFA until 2022, the drinks giant has announced.

Coca-Colas sponsorship of Blast-Beat Student Music Awards results in the CocaCola Blastbeat Bebo Awards.

DISTRIBUTION
In Urban Areas:

BOTLING PLANT

RETAIL STORES

In Rural Areas:
BOTTLING PLANT

HUBS

SPOKES

RETAILERS

RETAILERS

RETAILERS

LITTLE DROPS OF JOY..