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  • Presented By: Vishal Kohale (03) : Click To Edit Master Subtitle Style

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    Sharad Jadhav
    4 views6 pages
    full information of company

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    bsa motors

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    full information of company

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views6 pages

    Presented By: Vishal Kohale (03) : Click To Edit Master Subtitle Style

    Uploaded by

    Sharad Jadhav
    full information of company

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Click to edit Master subtitle style

    Presented by: Vishal Kohale (03)


    1/19/13

    BSA Motors Murugappa Group SBU of tube investment (TII) Segmentation Targeting Positioning

    q q q

    1/19/13

    Segmentation

    GEOGRAPHIC:- South India. PSYCHOGRAPHIC:Culture. Life style.

    q q

    1/19/13

    Targeting

    DIFFERENTIATED MARKETING:SMILE: Target youngster. DIVA: for girls. STREET RIDER: Unisex sport model. ROAMER: Working people. ROAMER+: Family.
    1/19/13

    q q q q q

    POSITIONING

    MULTIPAL POSITIONING

    1/19/13

    Q.1) Strict criteria were applied for dealers selection.

    Q.2) Diva model of e-scoter will sell maximum

    1/19/13

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