ADVANCED COURSE IN ENTREPRENEURSHIP

MILESTONE 2
INSTITUTE OF ENGINEERING AND MANAGEMENT(Management Campus)
PV ID: 24539
Team “Tee For You” PV ID: 24539

Shreya Chakraborty Sayan Maity

Abhishek Ghosh
(CMO) (CFO)
(CEO)
Team Leader. Web Development
Technical Department Accounts Manager.
Marketing Management Social media handler.
Designing & creativity Communication Skills
Stock managing Finance Manager.
Content creation Good at managing the processes of
Content Creation
financial forecasting and budgeting.
 Problem / Opportunity
Problem definition: Problem Description:
Most of the companies now a day focus more on advertising
rather than focusing on the actual product. “Tee For You” t-
shirts are made of 100% cotton, bio washed and most of our ‘Tee for you’ focuses on customer need as per new
t-shirts are of 160-180 GSM. We also focus on customized T- trends and create more design for t-shirts at an
shirt as per customer need. Our product is not only of good affordable price without compromising on the product
quality but also value for money as we focus more on quality. We also do customization as per customer
customer satisfaction rather than profit maximization. needs.
We also do customization which is unique and not followed
by most of existing alternative e-commerce platforms.
We found that approximately 64.6% of the customers that
we interviewed are facing this problem.
Opportunity:
Customer Pains/ JTBD:
• Customers in the current scenario wants to follow trends
while not spending too much on a t-shirt and they also We found that the customers wants value for money
want them to be of good quality. product without compromising the product quality at
the same time they would love the option to do
• Unlike us customers don’t get the option to do
customization on their t-shirts on similar platforms, which customization on them. So focusing on them we
makes ‘TEE FOR YOU’ a unique platform. started our t-shirt brand to satisfy customer needs.
Analysis of Data Collected
 Questions Results
How many customers did 48
you interview? 

How many of them agree this is a 64.6%

problem that needs to be solved?

How many of them said they can 35.4%

already solve this problem and don't
need a new solution?

We conducted an online survey through Google forms to collect data. Link to data arranged in excel
sheet:

https://docs.google.com/spreadsheets/d/1u22t3164w22S25RH1MKFsTvU3hT27YHUebsy9cqp258/edit?resourc
ekey#gid=1100216633
 Customer
SAM Characteristics of Niche
• Psych Psychograph
ograp • Price Demography Geography y
hic
•North •College going
Segmen
SOM •Teenagers Kolkata Students
t
Niche •Millennials •For any specific
•Salt Lake events

TAM 10.19 crore in west Bengal

Market Market
type Size (approx.)
• Existi
• 50
ng 14,974,073 in Kolkata
(approx.)

7,487,036 in salt lake &

kestopur (approx.)
 Customer Persona
• GOALS:
• CUSTOMER DESCRIPTION:
 To wear 100% cotton t-shirts.
Dibakar Mahato, College Student
 To wear trendy and fashionable clothes which defines his
• AGE (IN YEARS): 23
personality
• GENDER: Male
 Should be pocket friendly as he is a student
• PROFESSION: Student
• LOCATION: Kolkata, W.B.
• FRUSTRATIONS:
 Unavailability of variety of fashionable products in one place.
• PERSONALITY:  Not so pocket friendly
Enjoys going out and spending time with others after a long day.  Slow delivery
Listens to music, likes to wear casual clothes, follows current trend
and fashion, likes to design and do graphic related works.
• CUSTOMER BIO:
• MOTIVATIONS: Dibakar Mahato is a 23-year-old college student who is
overwhelmed by the amount of work he has to do, which makes
Dibakar is extremely stressed and overwhelmed by the amount of
his life stressful. He is at a point in his life where he is trying hard
work he is required to do for college and tuition’s and the heat in
to achieve his goals at the same time trying to have some fun in
Kolkata during summer is making him more stressed. He wanted to
between. He is a outgoing person who likes to socialise with
wear trendy cotton t-shirts which is good in quality, stylish as well as
others, follow trends, wear trendy clothes, share pictures on
pocket friendly.
various social media platforms.
 Solution
Solution description:
We provide good quality cotton t-shirts for both men and women. Our main motive is to make you stand unique and
different than rest of the crowd at an affordable price. What makes us unique is that we also do customization as per
requirement and also make handmade fabric design on t-shirt's all in one platform.

Currently the customers are addressing the problem by 64.6% (survey result), where companies are spending more in
advertisement and other aspects rather than focusing on the product quality and affordability.
Our solution offers customers the benefit of purchasing good quality product at a pocket friendly price as we focus more
on customer satisfaction rather than profit maximization.
The details of our offering consist of:
1. We deal in trendy and cool T-shirts and create those t-shirts as per social media trends & trending fashion.
2. We also do customization as per customer need.
3. Our t-shirts are made of 100% cotton, bio washed and most of our t-shirts are of 160-180 GSM.

Why this business will work in our market/region or country:

There are many e-commerce alternatives selling t-shirt but they are not so pocket friendly and those who are they
don’t focus on product quality. We also do customization which is unique and not followed by most of existing
alternative e-commerce platforms. There are many people who look for pocket friendly & good quality material like
we are selling which makes us confident that this business will work.
 VALUE PROPOSITION CANVAS
GAIN CREATORS
 Friendly environment
 Freedom to customise your way entirely
 Rewards on repeated purchase GAINS
 Timely Delivery Product quality and price
 Improvement based on feedback Product variety
Keeping the track of orders
Marketing on various platforms
Get new orders frequently

PRODUCT/SERVICES
Platform for people to have their own designed T-Shirt JOBS
Pocket friendly
Solid color T-shirts GAIN GAINS Provide Product to wide segment of
 Can fulfill bulk requirement for any event
CREATORS people
Trendy & cool T-shirts as per social media trends and
PRODUCT/ Fast delivery
trending fashion. JOBS
SERVICE

PAIN KILLERS PAINS

PAINS
Immense Competition
Similar Products
Low customer revert rate
PAIN KILLERS Difficulty finding new customers
Friendly Behaviour
Contact Support
Easy Payments and Returns.
Promotion of new products on our Social Media accounts
One stop solution for t-shirts
 MVP
Description of how the product will work and steps the
Full product/service description: customer will follow
Pricing • Step 1: Approach the team through any of our social media
• Solid color T-shirts starting ₹249 handles.
• Customized t-shirts starting ₹399 • Step 2: Tell us about your requirements if you want a customized
• Hand designed fabric painted t-shirts starting ₹299 t-shirt send us the design in PNG format, if you want hand
Product options painted send us your design and we will paint it on t-shirt, if you
want printed or solid color t-shirts choose from our social media
• Solid color T-shirts handle and we will deliver it to you.
• Printed T-shirts • Step 3: Provide us your information so that we can deliver the
• Fabric Painted handmade T-shirts product to you.
• Bulk order for Customized T-shirts for a particular event or • Step 4: place your order online and pay for the product before
occasion we start working on it.
Characteristics and benefits • Step 5: Get your placed order delivered on time
• 24x7 active team. Approachable and comfortable interaction • Step 6: For further assistance with the order received or any
environment(Get your query or problem solved within 6 hours of other query or delivery related issue email us and we will reach
your email) you and do our best to solve your query or order related issue
• One stop Platform for customization, fabric painted & cool trendy
T-shirts
• Pocket friendly price Other information
• We aim for customer satisfaction more than profit maximization Instagram page Link: https://www.instagram.com/teeforyou1/
• Improving our products constantly from our customer feedback
MVP (Product Prototype)
 MVP EVIDENCE
Evidence of validation:

Customer Review: Interview Video

Validation Form Link: Google Validation Form
Validation responses Spreadsheet: Spreadsheet
 MVP EVIDENCE
Analysis of result:

• Did they validate your solution and price? 

 Yes. Most of our product varieties & product quality were
around what our prospective buyers wanted and they are
quite satisfied with the price, so we didn’t change the
initially decided pricing.
• What are the benefits that your interviewers found?
 They found our product to be aggressively priced, and the
hand painted customization appealed to them more.
• Did you have any changes to be done after this feedback?
 We need to improve our packaging and increase our
delivery radius as soon as possible.
 We need to add a fast delivery option for those who wants
to get our t-shirts as fast as possible.
 MVP CONCLUSIONS
Conclusions of validations:
 What did you learn about the MVP with the validation?
 We learn that our MVP is ready enough with a few enhancements to be available for the
masses.
 What will you maintain on MVP?
 We will be maintaining aggressive pricing and endless customization and blind-peer
review and keep on satisfying our customers.
 What will you change on MVP?
 We will use eco friendly packaging for our products as much as possible.
 Increase our delivery radius.
 Update our product categories more frequently
 COMPETITION ANALYSIS

Product Benefits It’s an Indian clothing Bewakoof is The Souled Store loves to It’s a on stop for all your Cafe Press is one of the We are providing
label that brings you to Distinctive fashion do- designs, products, gifting needs. quality custom tshirt customised T-shirts
the Most amazing T- for the contemporary marketing, and everything printing companies with specially putting more
shirts and accessories Indian. in between. fast turnaround of 5 to 7 emphasis on T-shirts
online. business days. rather than other
products.

Solution / Product Red wolf offers a wide It is an online shopping They create and curate Personalised It has a great collection of Customised T-shirt , solid
range of products from site for men and women stunning designs and print cushions ,mugs , Lamps pre-designed t-shirts color t-shirts & printed T-
cool t shirts and clothing . Shop from a them on all sorts of and more Birthday , shirts for all occasions
sweatshirts to accessories wide range of T-shirts equally stunning products- anniversary or any other (puja , birthday,
like badges, posters, and accessories at an from t-shirts to phone occasion. They have gifts anniversary, marriage,
laptop skins and fridge affordable price. covers to backpacks to for all. organisations) as well as
magnets. boxers to mugs to socks to casual wear.
badges to pins to hoodies

UVP – Unique Value The prices are higher as The prices are quite high The Souled Store is all Presto offers customised Not suitable for high Fabric painting as per
Proposition compared to other sites. as compared to other third-party licensed products for all types of range of orders. clients requirements
sites. merchandise. gifts but at little higher
prices.

Price 500-1000 500-800 500- 1000 300-500 500-1000 300-400

Market Review Customers enjoy the Customers are happy Not all customers are Customers are somewhat This website is perfect We hope customers will
benefits of Redwolf. with the product. satisfied with the product. happy and satisfied . only when your orders are like our T-shirts as it will
The prices are also high. smaller. You can either be good quality and
choose a pre-design tee pocket friendly . We will
or design it on your own. also provide printed T-
shirts.
Conclusion
• Tee for you provides the best quality product at pocket friendly price.
• Good quality 100% cotton T-shirts.
• Reasonable price
• Customer satisfaction is our first priority.

Why would the customer switch to your product/service?

1. Customized & Fabric painted T-shirts are also available unlike other printing shops
2. Will Reach to a wide range of customers as T-shirts are available at a nominal price for all types of
occasions.
 LEAN CANVAS
PROBLEM SOLUTION
Our solution offers customers
People can not find different the benefit of purchasing
good quality product at a
varieties of T-shirts as well as the
pocket friendly price as we
option to do customization in their
focus more on customer
t-shirts as per their requirement in
satisfaction rather than profit
one platform.
maximization. We also do
customization in the same
platform, which makes us
unique.
EXISTING ALTERNATIVES
1. Bewakoof KEY METRICS
2. Soul Store
3. Red Wolf • We have a target to reach
4. Presto 50+ customers by the end
of July 2022.
5. Cafe Press
• To get more repeat
customers.
CUSTOMER SEGMENTS
UNFAIR ADVANTAGE
UNIQUE VALUE PROPOSITION
 Customer age can range
1. High quality fabric painted T-
We don’t have unfair between Teenagers to Adults.
shirts
advantage as of now  Mostly targeting the teenagers
2. Plus size T-shirts available
 School and college going
3. Hand Painted T-Shirts are also
children
available.  Demographic Segmentation
4. Eco-Friendly packaging.  Couples
5. Free delivery within an area of
1-2 kms CHANNELS
• Social media
platforms(Facebook &
HIGH-LEVEL CONCEPT Instagram)
EARLY ADOPTERS
We don’t have any high-level • WhatsApp Business
concept as of now. • Emails • Friends
• Word of mouth • Relatives
• Friends of Friends

COST STRUCTURE
• Start-up Cost: Advertisement (Social Media ad boosting, Promotion in social media),
Raw Materials. REVENUE STREAMS
• Fixed Cost: Printing Cost, Travelling Expenses, Raw Materials. • Per order basis earning depending upon the order received.
• Variable Cost: Ads & promotion, Courier Charges, bulk order expenses and other
miscellaneous expenses.
FINANCIAL PLAN- STARTUP COST
PROFIT & LOSS FORECAST
FINANCIAL PLAN- CASHFLOW
FINANCIAL PLAN- BREAKEVEN
ANALYSIS
COGS
 FUNDING PLAN
How much funds required to reach to the next level of the venture?
• Not applicable

How much have been bootstrapped? If not, why ?

• We haven’t bootstrapped till now because amount has been invested by the team members.
How much can be bootstrapped?
• Not applicable

How much external funding required? If not, why?

• External funding is not required, because we are not looking at a bright future of this
venture.
 SALES PLAN (ONE YEAR)
CASH SALES
25000

20000

15000

10000

5000

0
January February March April May June July August September October November December
 CUSTOMER SALES FUNNEL

TARGET MARKET:
100000

LEADS:
52000

PERSPECTS:
16000
CUSTOMER:
3400

Spread Sheet Link:- Sales Plan

THANK YOU