INDIAN HOTEL COMPANY LIMITED

BY: Ankit Pushkar Kajal Faiyaz

Founder of the Tata Group, Mr. Jamsetji N. Tata Asia's largest and finest hotel company Taj, the symbol of Indian hospitality, completed its centenary year in 2003. Taj Hotels Resort and Palaces comprises more than 60 hotels in 45 locations across India with an additional 15 international hotels.

BRANDING & DISTRIBUTION

MANAGEMENT CONTRACT

ASSET OWNING

IHCL is leveraging its brand and track record to get more franchises and management contracts. This provides steady source of income without asset intensity and partially protecting from market conditions. IHCL has acquired brand franchises and management contacts for hotels The company has obtained a management contract to operate a luxury resort in Mauritius.

The Company plans to first create brand awareness in the market and leverage its International brand image to attract tourist in domestic market

Ritz- Carlton, Boston November 2006, US$170 million Renamed as Taj Boston 2. Campton Place, San Francisco April 30 2007, US$58 million Ta j Hotel Resorts and Places 3. Woolloomooloo Bay, Sydney 2005 Renamed as Blue
1.

CRM strategy : Tata Global Standard program

Global footprints 1. Palm Island 2. Jumeirah in Dubai 3. Langkawi in Malaysia 4. The Pierre on New Yorks Fifth Avenue


i. ii.

iii.
i.

ii.

Marketing Alliance : Shilla Hotels and Resorts, Korea Raffles Hotels and Resorts, Dubai Silver Sea Cruises Affiliates Citibank American Express

Taj formed a 25.5:74.5 joint venture with GVK hotel group Taj GVK Hotels and Resorts Limited

Selling of Surplus land worth Rs 1 billion Sold of Taj Banjara, Hyderabad Joint Venture with GVK Increased 17% share to 74% in Hyderabad The Falaknuma Place : 99 years lease open for 3 year. Shifting towards an Asset Light model focused on hospitality vs. real estate driven.

Capability refers to Competitive Capabilities and encompasses Technological & Functional capabilities of the organization
Core Competency refers to any well-performed internal activity mainly responsible for companys competitiveness and profitability Taj hotel reinterprets the tradition of hospitality in a refreshingly modern way to create unique experiences and lifelong memories

Taj encompasses a unique set of iconic properties rooted in history and tradition that deliver truly unforgettable experiences. A collection of outstanding properties with strong heritage as hotels or palaces which offer something more than great physical product and exceptional service.

Taj Exotica is a resort and spa brand found in the most exotic and relaxing locales of the world. They provides privacy and intimacy They are defined by a sensibility of intimate design and by their varied and eclectic culinary experiences, impeccable service and authentic Indian Spa sanctuaries.

Additionally, it operates the Indian Institute of Hotel Management, Aurangabad since 1993. The institute offers a three-year diploma, designed with the help of international faculty and has affiliations with several American and European programmes.

Distinctive competency is a competitively valuable activity a company performs better than its rivals

Economy hotels is IHCLs revolutionary concept in hospitality for the value segment. Intelligently designed facilities, consistency and affordability are hallmarks of this brand targeted at travelers who value simplicity and self-service.

A luxury private jet operation with state-ofthe-art Falcon 2000 aircrafts designed by Dassault Aviation, France; and Taj Yachts, two 3-bedroom luxury yachts which can be used by guests in Mumbai and Kochi, in Kerala.

Situated in South Mumbai, just minutes away from the city's art, fashion, shopping and business districts. The beautifully designed residences have inviting lounge spaces comfortable bedrooms, amenities like the home theatre system with surround sound, plasma TVs and Wi-Fi connectivity, as also a fully equipped modular kitchen, spacious storage areas, and more. Guests can unwind or recharge at the spa, gym, or swimming pool, within the hotel premises or take a peaceful walk along the splendid landscaped areas.

Are wildlife lodges that allow travelers to experience the unparalleled beauty of the Indian jungle amidst luxurious surroundings. They offer Indias first and only wildlife luxury lodge circuit. Taj Safaris provide guests with the ultimate, interpretive, wild life experience based on a proven sustainable ecotourism model.

Upscale/mid-market full service hotels and resorts is a pan-India network of hotels and resorts that offers business and leisure travelers a hotel designed, keeping the modern nomad in mind. At the Gateway Hotel, we believe in keeping things simple. This is why, our hotels are divided into 7 simple zones- Stay, Hangout, Meet, Work, Workout, Unwind and Explore.

Terror attack :26/11 leading to fear and lost of trust Competitors : Leela group : medical tourism ITC group : Heritage tourism Hyatt seems to be the only competitor