Professional Documents
Culture Documents
HOTEL
By ALAM
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OBJECTIVES
INTRODUCTION
INDUSTRY PROFILE
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This report covers hotels, defined as collective accommodation
establishments providing lodging and usually meals, entertainment
and various personal services for the public. The $131 billion
hotels industry has rebounded after faltering in 2001 and 2002.
Rises in occupancy have allowed hoteliers to raise rates in 2004
and 2005, resulting in approximately 8% growth in revenues per
year since 2003.
The rise in travel has helped to drive occupancy and, in turn, room
rates. The number of overseas visitors grew in 2004 for the first
time since 2000, resulting in an increased demand for rooms even
as Americans continue to travel more as well. Census Bureau data
indicates that the number of households with income levels over
$75K grew by more than 15% during 1999-2004. This rise in
households that are most likely to travel is a positive driver for a
market that is seeing increasing prices for rooms.
A significant trend within the ranks of the major hotel chains is the
move from property ownership to franchise and management.
Many of the largest hotel chains have been selling properties,
especially those in high-value real estate markets, but negotiating
contracts to manage or franchise the properties that they have sold
so as to ensure a long-term stream of revenue.
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information about the major companies and brands. Using the
SPSS forecasting package, Mintel creates a five-year forecast of
retail sales, revealing potential opportunities for growth and
product development.
COMPANY PROFILE
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For more than 100 years, we have acquainted guests with the living
heritage of India - and a legendary experience in hospitality.
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its first property, The Taj Mahal Palace Hotel, Bombay, in 1903.
The Taj, a symbol of Indian hospitality, completed its centenary
year in 2003. Taj Hotels Resorts and Palaces comprises 59 hotels
at 40 locations across India with an additional 17 international
hotels in the Maldives, Mauritius, Malaysia, United Kingdom,
United States of America, Bhutan, Sri Lanka, Africa, the Middle
East and Australia.
Areas of business
Taj Hotels Resorts and Palaces is grouped into Luxury, Leisure
and Business categories to provide consistency across the different
hotels and standardized products and services.
During the past year Taj Hotels strengthened its presence in the
Indian Ocean rim. Taj Exotica Resort & Spa, Mauritius, opened its
doors to guests. End-2005 saw the unveiling of the entirely
renovated and upgraded Taj Exotica Resort & Spa, Maldives.
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Taj Hotels further expanded its global footprint by securing
management contracts at Palm Island, Jumeirah in Dubai,
Langkawi in Malaysia and Thimpu in Bhutan. The most significant
addition to the portfolio has been The Pierre, the iconic landmark
hotel on New York's Fifth Avenue.
It also operates Taj Sats Air Catering, the largest airline catering
service in South Asia, as a joint venture with Singapore Airport
Terminal Services, a subsidiary of Singapore Airlines.
FINDINGS
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Accommodation at Hotel Quality Taj hotel
CONCLUSION
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The study of Taj group of hotels reveals that the management is
using effective quality control that is assisting management in co-
ordination in activities and in the steering of those activities
towards achievement of their goals and objectives.