Jurnal Ekonomi dan Bisnis, Volume 2x No.

x April 201x, xx - xx

Jurnal Ekonomi dan Bisnis

Journal homepage: www.ejournal.uksw.edu/jeb
ISSN 1979-6471 E-ISSN 2528-0147

In-House Application Development Strategy to Improve Sales Force

Performance in Facilitating Ordering Process and Customer
Management
Rico Stefanus, Cecep Barkah
a
Universitas Padjadjaran, rico20001@mail.unpad.ac.id
b
Universitas Padjadjaran, cecep.barkah@unpad.ac.id

INFO ARTIKEL ABSTRACT

Riwayat Artikel: The purpose of this study is to analyze the impact of In-House
Received application development on improving Sales Force performance in
Revised facilitating the ordering process and analyzing the use of In-House
Accepted
applications in customer management by Sales Force.The research
Keywords: Strategy, salesforce, study was conducted using the Qualitative method. Data analysis
application techniques are carried out using S.W.O.T. analysis. SWOT analysis
is a strategic tool used to analyze strengths, weaknesses,
opportunities, and threats that affect an entity, such as a company
Kata Kunci: Strategi, tenaga or project.The creation and development of in-house applications,
penjual, aplikasi it has a huge impact on the ordering and customer management
process of Namu Bersih Sejahtera such as increasing operational
efficiency, Then with the existence of its own application can also
help companies for effective customer management and service
quality improvement such as more effective customer management
With the creation and development of Namu Bersih Sejahtera''s own
In-House Application, it is very helpful for the Sales Force team in
processing incoming consumer orders With the creation and
development of its own In-House application, it has a big role and
impact on the company, because with its own application, The
Company easily manages and manages customers

ABSTRAK
Tujuan dari penelitian ini adalah untuk menganalisis dampak
pengembangan aplikasi In-House terhadap peningkatan kinerja
Sales Force dalam mempermudah proses pemesanan dan
menganalisis penggunaan aplikasi In-House dalam pengelolaan
pelanggan oleh Sales Force Studi penelitian dilakukan dengan
menggunakan metode Kualitatif. Teknik analisis data dilakukan
dengan menggunakan analisis SWOT. Analisis SWOT adalah alat
strategis yang digunakan untuk menganalisis kekuatan,
kelemahan, peluang, dan ancaman yang mempengaruhi suatu
entitas, seperti perusahaan atau proyek. Pembuatan dan
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pengembangan aplikasi in-house, sangat berdampak pada proses

pemesanan dan pengelolaan pelanggan Namu Bersih Sejahtera
seperti meningkatkan efisiensi operasional, Kemudian dengan
adanya aplikasi sendiri juga dapat membantu perusahaan untuk
pengelolaan pelanggan yang efektif dan peningkatan kualitas
pelayanan seperti pengelolaan pelanggan yang lebih efektif,
sangat membantu tim Sales Force dalam memproses pesanan
konsumen yang masuk Dengan dibuat dan dikembangkannya
aplikasi In-House sendiri, memiliki peran dan dampak yang besar
bagi perusahaan, karena dengan adanya aplikasi sendiri,
Perusahaan dengan mudah mengatur dan mengelola pelanggan

INTRODUCTION
In the context of today's increasingly fierce business competition, various
types of businesses have begun to emerge, including one of them is the Home
Cleaning business. The current business era has undergone many changes in which
companies and business people compete intensively with each other. This
phenomenon causes competition to increase. When it comes to business, there will
be more challenges in the future, because consumers are more likely to choose
products that are of high quality, affordable prices, and the business must also
respond to changes quickly. Therefore, companies and business people who are
aware of this situation realize that they must try to provide the best service to
consumers in order to compete with other competitors.
In increasing its sales and maintaining them, a company or business must
have targets that must be achieved within a period, both in the short and long term
and these targets must be achieved. In determining targets and achieving them, there
must be a role of the Sales Force (sales force) both designing and determining
targets, strategies used to support the achievement of targets and ultimately
achieving these targets.
A salesperson has the responsibility to promote and sell existing products
or services, and actively approach the target market to achieve successful sales. The
importance of the role of salespeople for companies makes their performance must
be considered properly. This includes the efficiency of the presence of salespeople,
the collection of information and data on sales results obtained from the field, the
processing of data on these sales results, as well as monitoring information and
customer location data that will help facilitate company operations.
Namu Bersih Sejahtera is a Start-Up Company engaged in Home Cleaning,
Namu Bersih Sejahtera itself is a Start-Up company that became the first Home
Cleaning in Indonesia with a cleaning system per room, not per hour as in other
Home Cleaning companies. However, Namu Bersih Sejahtera still conducts sales
Jurnal Ekonomi dan Bisnis, Volume 2x No. x April 201x, xx - xx 25

transactions manually by arranging order schedules using Whatsap chat services

and doing customer management manually. This must be a little troublesome for
the company in managing the order schedule and in maintaining relationships with
customers.
Based on the discussion of the above phenomena Namu Clean Sejahtera
needs a solution with an integrated system starting from ordering, setting schedules,
and maintaining relationships with customers by developing In-House applications
at Namu Clean, so the authors aim to analyze and formulate the problem of this
research.

Problem Formulation:
1. What marketing strategy is suitable for Sales Force performance in
facilitating the ordering process?
2. What marketing strategy is suitable for customer management?
Problem Objectives:
1. To find out which strategy are suitable for use on improving Sales
Force performance in facilitating the ordering process.
2. To find out which strategy are suitable for use on customer
management by Sales Force.

LITERATUR REVIEW
• Sales Force

Almost every CRM (Customer Relationship Management) software

has a module called Sales Force Automation, or abbreviated as SFA. This Sales
Force Automation module is used to manage the performance of the company's
sales force, starting from managing the leads obtained, managing sales
potential, organizing sales activities, automating sales quotations, and so on.
Sales Force Automation (SFA) is a type of program that automates work or
business tasks, such as controlling inventory, sales processes, tracking
customer interactions, and analyzing sales projections and performance
(Baran, 2008). The components of SFA technology are network, hadware and
software (Baran, 2008). The process can be facilitated by using a mobile SFA
application.
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Performance can be defined as achievement shown or results achieved

(Dictionary of Indonesian Language, 2001). According to Trisnantoro and
Agastya (1996), performance is the process carried out and the results achieved
by an organization in providing services or products to customers. Kane (1993)
explains performance as a record of work results obtained by employees
through activities carried out in a certain period of time. Gibson (1996) states
that each employee has different work results, while Casio (2003) states that
performance is a guarantee that workers or groups have an understanding of
what is expected of them and focus on achieving effective performance.
McCloy et al. (1994) describe performance as actions or activities related to
the organization, which are the decisions of the leadership. Thus, performance
is not the result or consequence of behavior or action, but is the action or action
itself. In addition, performance has many dimensions so that it can vary for
each individual or group.
Stewart (1993) analyzes the factors that affect a person's performance,
namely intelligence, emotional stability, work motivation, family situation,
work experience, work group and external influences. Based on this
description, it can be concluded that performance is the result of a person's
work and has various multidimensions formed from the performance
component process.
Sales performance occurs as a result of the implementation of certain
strategies by salespeople, which involves certain attitudes, behaviors, and work
cultures such as work intelligence or aggressiveness (Shapiro & Weitz, 1990).
Mangkunegara (2005) explains sales performance as the result of the quality
and quantity of work achieved by salespeople in accordance with the
responsibilities assigned to them. Thus, sales performance is the result
achieved both in terms of quality and quantity as a consequence of the role of
salespeople.

• Sales Force Strategy

Effective sales force strategies may vary depending on different

business contexts, industries and target markets. So that companies can
determine what strategies are used to increase sales. According to Neil
Rackham (1988) Sales Force strategies emphasize the importance of adopting
a consultative sales approach based on a deep understanding of the customer
and the need to focus on market research, customer segmentation, and the
development of qualified leads.
Jurnal Ekonomi dan Bisnis, Volume 2x No. x April 201x, xx - xx 27

Andris A. Zoltners (2001) Discusses the importance of effective sales

team management, including the selection, training, reward, and development
of team members and emphasizes the need for appropriate performance
measurement and evaluation to drive individual and team improvement. And
Mack Hanan's opinion (2004) Discusses the concept of consultative selling
which involves a deep understanding of the customer's business and provides
relevant solutions and encourages collaboration and long-term partnerships
with customers.
So that the sales force strategy is a plan or approach designed and
implemented by the company to improve the performance and success of the
sales team in achieving sales targets and business goals. This strategy covers
various aspects, including market segmentation, customer targeting, sales team
structure, sales skill development, motivation and incentives, customer
relationship management, and performance evaluation.
Here are some commonly used sales force strategies:
• 1. Segmentation and Targeting: Identifying potential market segments
and determining the right target customers for sales focus.
• 2. Sales Force Structure: Building an effective sales team structure,
including determining the number of team members, sales territories,
and job responsibilities.
• 3. Sales Force Training and Development: Conduct sales skills training
and development to improve team members' competencies.
• 4. Sales Force Motivation and Incentives: Provide motivation and
incentives to sales team members to encourage high performance, such
as incentive programs, bonuses, and recognition.
• 5. Customer Relationship Management (CRM): Using CRM systems
and strategies to understand customers, build strong relationships, and
increase customer satisfaction.
• 6. Performance Evaluation and Feedback: Implement objective
performance evaluation systems, provide feedback, and involve team
members in the improvement and development process.
• 7. Sales Process Optimization: Identify and improve the efficiency of
the sales process, from prospecting to closing the deal.
• 8. Sales Technology Enablement: Utilize sales technology and tools,
such as sales software, sales automation, and sales analytics, to improve
the productivity and effectiveness of the sales team.
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• Sales
• Sales are how to create long-term relationships with customers through
products or services kartajay (2006), According to Henry Simamora
(2000: 24) states that sales are common income in the company and are
the gross amount charged to customers for goods and services. types of
sales can be grouped into several parts as stated by Basu Swastha DH
(1998) as follows
• 1. Trade Selling Trade selling can occur when manufacturers and
wholesalers invite retailers to try to improve the distribution of their
products. This involves distributors with promotional activities,
demonstrations. new product cycle inventory. So the emphasis is on
selling through distributors rather than selling to end buyers.
• 2. Missionary Selling In missionary selling, sales are tried to be
increased by encouraging buyers to buy goods from the company's
distributors. Here the salesperson is more inclined to sell to distributors.
So the salesperson himself does not directly sell the products offered,
for example offering drugs to doctors.
• 3. Technical Selling Technical selling seeks to increase sales by
providing advice and advice to end buyers of goods and services. In this
case, the main task of the salesperson is to identify and analyze the
problems faced by buyers, and show how the products or services
offered can solve these problems.
• 4. New Business Selling New Business Selling seeks to open new
transactions by converting prospective buyers into buyers. This type of
sales is often used by insurance companies.
• 5. Responsive Selling Every salesperson is expected to react to buyer
requests. The two main types of selling here are route driving and
retailing. The drivers who deliver milk, bread, gas for household needs.
Convenience store clerks, clothing stores, specialty stores, are examples
of this type of selling. This type of selling will not create too large sales
although good service and pleasant customer relations can lead to repeat
purchases.
• Customer Convinience
According to Philip Kotler (Sunyoto, 2013: 35), customer convenience
is one of the key factors in creating customer satisfaction. He argues that
companies should strive to create a comfortable environment for customers,
including in terms of accessibility, physical comfort, and ease of interacting
with the company.
Jurnal Ekonomi dan Bisnis, Volume 2x No. x April 201x, xx - xx 29

In conditions of heavy demand and other conditions. Companies are

asked to still be able to provide comfort and convenience to consumers,
Comfort and convenience in obtaining goods and products will be able to
encourage customers to be loyal.

RESEARCH METHOD
The research study was conducted using the Qualitative method.
Qualitative research method is a research approach that aims to understand
phenomena or problems in depth through descriptive and interpretative
analysis. This method is often used to explore a deep understanding of the
perceptions, experiences, and social context associated with a phenomenon.
Data analysis techniques are carried out using S.W.O.T. analysis. SWOT
analysis is a strategic tool used to analyze strengths, weaknesses, opportunities,
and threats that affect an entity, such as a company or project.
ANALYSIS AND DISCUSSION
Sales Force refers to the team or department within a company that is
responsible for sales activities. Sales Force can also refer to the individuals
who work in the sales team. The Sales Force has an important role in selling
the company's products or services to customers. The main tasks of the Sales
Force include identifying prospects, contacting these prospects, conveying
product or service information, explaining its benefits, answering customer
questions, negotiating offers, and making sales. Sales Force can also include
the organization, strategies, and processes used to manage a sales team. This
includes setting sales targets, training and developing sales team members,
monitoring and evaluating performance, sales planning, and managing
customer relationships. The importance of the Sales Force in the success of a
company cannot be underestimated. They have a key role in generating revenue
and building long-term relationships with customers.
Namu Bersih Sejahtera itself certainly has sales force goals that it wants
to achieve and even develop further. The goals or targets of Namu Bersih
Sejahtera itself based on those set by the Sales Force Team according to Aida
are:
- Increase Sales at Namu Bersih Sejahtera, one of the main goals of the Sales
Force is to increase sales of Namu Bersih Sejahtera to attract new customers,
sell cleaning services to existing customers, and achieve set sales targets.
- Consumers want to make Repeat Orders, Namu must strive to provide an
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exceptional customer experience. Their goals can include increasing the level
of customer satisfaction, reducing the level of complaints, and getting positive
feedback from customers so that they want to make Repeat Orders.
- Expanding the Customer Network which aims to expand the customer
network and obtain references from existing customers.
- Increase Sales Efficiency
- Increase Employee Loyalty, Namu Bersih Sejahtera requires a competent and
dedicated team.
Based on the objectives set by Namu Bersih Sejahtera, the authors have
identified and analyzed the Namu Bersih Sejahtera Company using SWOT
analysis.

Strength
No. Keunggulan
1 Has a price that can compete with competitors
2 Has a high quality standard so that cleanliness is guaranteed
3 Pricing is set per room not per hour so as to ensure the cleanliness of the desired room
Satisfaction guarantee, where if the customer is not satisfied, he will get a free cleaning
4
again
Cleaning tools and liquids have been provided by the company so customers don't need
5
to worry if they don't have the tools or cleaning fluids needed
6 Existing cleaners have experience in the field of cleaning and some have certification
Weakness
No. Kelemahan
1 For some people the price of services offered is quite expensive
2 Only able to accept orders for the Bandung and Cimahi areas
There are several cleaning options that don't exist yet because they are still in the
3
training stage
4 The available cleaners are limited so they cannot accept many orders in one day
5 Don't have their own application yet, so payments are made via WhatsApp
6 The promotions are still not regular
Jurnal Ekonomi dan Bisnis, Volume 2x No. x April 201x, xx - xx 31

Opportunity
No. Peluang
1 Has a wide market
2 There are still few Home Cleaning service providers in Bandung and its surroundings
3 The existence of social media as a company promotion platform
4 The number of people using social media
5 An increase in the number of housing, restaurants, cafes and so on
Threat
No. Ancaman
1 There are companies that have lower prices
2 There are companies that have a bigger reach
3 There are companies that have more services
There are companies that use social media as an alternative promotion platform, not as
4
the main media
5 Technology advances
After conducting a SWOT analysis, the author again conducted a SWOT Analysis by
analyzing the SO, WO, ST, & WT Strategies.

Analisis Strategi

Weakness
Strength
1. For some people the price
1. Has a price that can compete with
offered is quite expensive
competitors
2. Can only accept orders in the
2. Has high quality standards so that
Bandung and Cimahi areas
IFAS cleanliness is guaranteed
3. There are some options that
----------- 3. Pricing is set on a per room basis
have not been provided
EFAS 4. Satisfaction guarantee
4. There are limited cleaners
5. Tools and cleaning fluids provided
available
by the company
5. Doesn't have its own app yet
6. Existing cleaners have experience
6. Promotion that is carried out
and certification
is still not organized
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1. Capitalize on the vast market by 1. Add service options that are

offering competitive prices and high not yet provided to meet more
Opportunity quality standards. diverse customer needs.
1.Has a wide market 2. Optimizing the use of social media 2. Optimize regular and targeted
2. There are still few as a promotional platform to reach promotions through social media
home cleaning service people who use social media. and increase online presence.
providers 3. Develop our own application to 3. Design an application
3. Social media as a facilitate the ordering process and prototype to make it more
promotion platform increase customer convenience. trusted in determining a home
4. The large number 4. Increase the number of cleaners with cleaner.
of people who use experience and certification to increase 4. Conduct direct/offline
social media service capacity. marketing campaigns to areas
5. Increase in housing, 5. Conduct direct selling and special outside Bandung and Cimahi.
cafes, restaurants, etc. promotions to housing estates, cafes, 5. Adding cleaner human
restaurants, etc. to increase the number resources to increase capability
of customers. and service coverage.

1. Increase the number of

1. Maintaining competitive prices and available cleaners to overcome
providing guaranteed customer labor limitations.
satisfaction to counter competing 2. Develop its own application
Threat
companies with lower prices. as a step to take advantage of
1. There are
2. Optimize the use of tools and technological advances and
companies that have
cleaning fluids provided by the maintain affordability with
lower prices
company for service effectiveness and competitors who already have
2. There are
efficiency and reduce the costs applications.
companies that have a
required for damaged tools or 3. Using promotion through
bigger reach
excessive use of cleaning fluids. social media as the main media
3. There are
3. Provide special services or packages to reach more customers and
companies that have
not yet offered by competitors to face competitors who also utilize
more services
differentiate themselves in the market. it.
4. There are
4. Use of cleaning equipment 4. Implementing SEO such as
companies that utilize
supported by advanced technology to determining keywords,
social media not as
ensure service quality. spreading keywords on the
the main media for
5. Cooperate with companies that website, paying attention to the
promotion
provide home cleaning tools and raw file names uploaded on the
5. Technology
materials to reduce the cost of website, and so on.
advancement
providing tools and cleaning fluids so 5. Establish partnerships with
that the company is able to set more home cleaning companies that
competitive (cheaper) service prices. have a wider reach to accept
orders in other areas.

After conducting the SO, WO, ST, & WT analysis, the author conducted an IFAS-
EFAS matrix analysis to determine what strategies would be determined for Namu
Bersih Sejahtera.
Jurnal Ekonomi dan Bisnis, Volume 2x No. x April 201x, xx - xx 33

Matriks IFAS
Keunggulan Bobot Rating Score Keterangan
1 Has a price that can compete with
competitors
0.088 7 0.616
2 Has high quality standards so that
cleanliness will be guaranteed
0.1 9 0.9
3 Pricing is set per room not per
hour so that it can guarantee the 0.099 8 0.792
cleanliness of the desired room
4 Satisfaction guarantee, where if the
customer is not satisfied then it will 0.099 8 0.792
get a free cleaning again
5 Cleaning tools and liquids have
been provided from the company so
that customers don't have to worry if 0.099 8 0.792
they don't have the tools or cleaning
fluids needed.
6 Existing cleaners have experience
in the field of cleaning and some 0.077 6 0.462
have certification
Sub Total 0.56 46 4.354
Weaknesses Bobot Rating Score Keterangan
For some people the price of
services offered is quite expensive
0.08 3 0.24
Can only accept reservations for the
Bandung and CImahi areas
0.07 2 0.14
There are several cleaning options
that do not yet exist because they are 0.07 2 0.14
still in the training stage
The available cleaners are limited so
they cannot accept many orders in 0.08 3 0.24
one day
Does not yet have its own
application, so payments are made 0.07 2 0.14
via WhatsApp
Promotions that are carried out are
still not organized
0.07 2 0.14

Sub Total 0.44 14 1.04

Total 1 60 5.394
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Matriks EFAS
Opportunity
No. Opportunities Bobot Rating Score Keterangan
1 Has a wide market 0.2 8 1.6
There are still few Home Cleaning service providers in Bandung
2 and surrounding areas
0.09 8 0.72

3 The existence of social media as a company promotion platform 0.1 8 0.8

4 The number of people who use social media 0.1 8 0.8
5 Increase in the number of housing, restaurants, cafes, and so on 0.1 8 0.8
Sub Total 0.59 40 4.72
Threat
No. Threat Bobot Rating Score Keterangan
1 There are companies that have lower prices 0.07 3 0.21
2 There are companies that have a larger reach 0.09 1 0.09
3 There are companies that have more services 0.08 2 0.16
There are companies that utilize social media as an alternative
4 promotion platform rather than as the main media
0.09 4 0.36

5 Technology advancement 0.08 3 0.24

Sub Total 0.41 13 1.06
Total 1 53 5.78

After conducting a SWOT Analysis, SO,WO,ST,&WT Strategies, and

creating an IFAS&EFAS Matrix, the author finally determines the Grand
Strategy that can be used for Namu Bersih Sejahtera.

Based on the Grand Strategy that has been determined where the
Jurnal Ekonomi dan Bisnis, Volume 2x No. x April 201x, xx - xx 35

Namu Bersih Sejahtera Company is in Quadrant I / Growth, the authors

formulate a Marketing Technology Usage Strategy to be able to increase
company efficiency and productivity so that companies can take advantage of
this to track prospects, manage order schedules, send automated messages and
analyze sales data to identify existing opportunities and trends. The strategy
can run and work by developing In-House Applications to Improve Sales Force
Performance in Increasing Sales and Customer Convenience. By developing
its own application Namu Bersih Sejahtera will get a lot of convenience in
carrying out its Business Operations both for the company and for consumers
who want to place orders at Namu Clean.
The strategy suggested by the author is a derivative of the theory used
in the theoretical study in this study, namely the Customer Relationship
Management (CRM) sales forces strategy: Using CRM systems and strategies
to understand customers, build strong relationships, and increase customer
satisfaction and Sales Technology Enablement: Utilizing sales technology and
tools, such as sales software, sales automation, and sales analytics, to increase
the productivity and effectiveness of the sales team.
To be able to create and develop In-House applications, Namu Clean
must pay attention to several important things for the effectiveness of the
application itself. Here are the steps to make an app at a low price:
1. Define the Needs of the App: Make a clear list of the features you
want in your app. Consider the utility and purpose of your app and your
intended target users. The more specific your needs are, the easier it will be to
calculate a cost estimate.
2. Research and Planning: Conduct market research to understand the
current trends in app development, the technologies used, and the associated
cost estimates. You will also need to create a detailed project plan including
available time and budget.
3. Choose the Platform and Technology: Consider whether you want to
build an app for iOS, Android, or both platforms. Choose a suitable technology
to develop the app, such as Flutter, React Native, or Xamarin, which allows
cross-platform app development at a fraction of the cost.
4. Create a Simple UI/UX Design: Focus on simple and intuitive
designs to reduce costs. Use prototyping tools like Figma or Sketch to create
an initial appearance design and test the app's functionality before fully
developing it.
5. Use Open Source Materials: Take advantage of freely available open
source materials and frameworks to reduce development costs. For example,
you can use web frameworks like Bootstrap or AngularJS for frontend
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development.
6. Outsourcing or Freelancers: Consider hiring freelancers or
development companies that have more affordable prices. Many online
platforms such as Upwork or Freelancer can help you find developers with
prices that fit your budget.
7. Prioritize Key Features: Focus on developing the key features that
are most important for your app. Avoid spending too much time and resources
on non-critical features in the early stages of development.
8. Test and Feedback: Always test your app thoroughly before launch
and fix any bugs or issues that may arise. Seek feedback from beta users and
make improvements based on their feedback.
9. Launch and Marketing: Once the app is ready, launch it on an app
store (App Store or Google Play Store). Create an effective marketing strategy
by utilizing social media, online advertising, and other marketing campaigns
to increase the visibility of your app.
10. Update and Improve the App: After launch, keep updating and
improving your app based on user feedback and changing market needs.
Perform app performance monitoring and continuously improve the user
experience to maintain the appeal and relevance of your app.

Based on the results of this discussion, with the creation and

development of in-house applications, it has a huge impact on the ordering and
customer management process of Namu Bersih Sejahtera such as increasing
operational efficiency for task management, cleaning scheduling, ordering and
payment, so as to speed up the process and optimize consumer orders. Then
with the existence of its own application can also help companies for effective
customer management and service quality improvement such as more effective
customer management seen from customer data, cleaning history, and special
preferences, so that companies can easily personalize services, provide special
offers, and strengthen relationships with consumers, besides that with its own
application Namu Clean can improve the quality of its services which can be
seen from customer feedback to be able to ensure consistent service delivery
and be able to meet customer expectations.
The suggested strategy can really work and succeed if the condition of
the company has good and qualified human resources and a financial position
that is sufficient to create its own application and if for now Application
Development can be done by looking for developers at low prices.
Jurnal Ekonomi dan Bisnis, Volume 2x No. x April 201x, xx - xx 37

CONCLUSIONS, LIMITATIONS, & SUGGESTIONS

CONCLUSIONS
Based on the discussion that has been carried out by the author of the
conclusion of the discussion, as follows:
1. With the creation and development of Namu Bersih Sejahtera's
own In-House Application, it is very helpful for the Sales Force team in
processing incoming consumer orders, because it already uses an integrated
system starting from ordering services, payments, scheduling cleaning and
receiving feedback from consumers to be more effective and efficient.
2. With the creation and development of its own In-House
application from Namu Bersih Sejahtera, it has a big role and impact on the
company, because with its own application, Namu Bersih Sejahtera easily
manages and manages customers, starting from customer data, customer order
history and providing special offers to customers and can immediately receive
feedback from customers.
LIMITATIONS
In this study, there are limited sources of data sources in conducting
research, therefore further research is needed that is more concrete.
SUGGESTION
1. For the Namu Bersih Sejahtera Company
The discussion and results obtained can be an addition to information and
consideration for the company to be able to create and develop its own In-
House application, so that it can facilitate the company in processing orders
and in customer management.
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