CCGL9021

Tutorial 1
MISS YUKI TSANG

14 - 17 F E B 2 0 2 2
1. Turn on your camera
2. Change your zoom display name to your Full
name with English name
e.g. Chau Tai Man, Jason
Objectives
1. Introduction of assessments
2. Ice breaking
3, The relationship between globalization and hotel
industry
4. How globalization contributes to the hotel industry in
China→ the review of history
5. Spatial distribution of hotels in China and Hong Kong
6. Your recent experience in hotel
Tutorial schedule
Assessment Summary
Tutorial
Group Field
Presentation &
Visit Report
Participation
30%
10% each

Individual
2 Quizzes
Essay
15% each
20%

100%
Coursework
Our expectations on your
tutorial performance

01 02 03
Active Participation Be punctual Leave of absence
In group work/ (10 minutes late for has to be approved
discussion and tutorials will be by the lecturer or
peer assessment in regarded as late) tutor at least two
group presentation days in advance
Field Trip

Group Report Group Presentation

800- 1000 words 10 mins Form a group of
three within your
tutorial timeslots
Group Presentation and Report
❖Choose your own destination for your field trip during the reading week
❖You are encouraged to conduct your site visit via Google Earth
❖Using participant observation to answer a research question drawn from course
materials
❖Engaged, active listening and peer feedback will be rewarded
Item Date

Group Presentation 21-31 Mar

Group Report 19 Apr

Individual Essay
• 1000-1500 words research essay
•Application of the key concepts→ think about your own research questions
with a case study
•Submission date: 3 May
Two MC Quizzes
Quiz 1→ 2 Mar
Lecture 1-5, Tutorial 1-2
Quiz 2→ 6 Apr
Lecture 6-8 Tutorial 3-5
You will be required to finish your MC quiz on Moodle
Has a close friend of another Would categorize yourself as Be able to speak three or
race an extrovert more languages
Likes doing two or more Has met a celebrity Has lived in another country
sports activities for more than half a year
Plays a musical instrument Has seen the same movie Has travelled three or more
three or more times continents
Subscribes some streaming Changes some of your habits Has your birthday in this
channels such as Netflix and during the pandemic month
Disney+

Has made a new year Has gained weight during the Has not been to travelling for
resolution and kept it Lunar New Year Holiday more than three years
THE RELATIONSHIP BETWEEN GLOBALIZATION
AND HOTEL INDUSTRY
Key features of the hotel industry
in globalization
1. catering for accommodation needs of both domestic and international travellers
2. facilitating the movement of people, ideas and capital
3. contributing to the world GDP→ 10% in 2019 (United Nations World Tourist
Organisation, 2019)
GDP in Hong Kong→ 4.39% in 2019
4. Under globalization, the development of advanced transportation and the growing
political and economic liberalization→ stimulating the increase in tourist trips

Offering the hotel sector new opportunities for expansion

 1. A strong dominance of
American and Western
European groups

2. The increasing strength of

groups originating from China

3. Hotels have always been

recognized by names & they have
more hotels abroad than in their
home markets

https://www.youtube.com/watch?v=nRTcaoK
OsJY&t=25s&ab_channel=BestLuxuryStays
Review of the history of hotel
industry in China
1. Since the Open Door Policy in late 1970s
and Early 1980s
• Deng Xiaoping was credited as the leader
who initiated the change of policies
regarding travel and tourism in China
•Star-rated hotels (the luxury ones)→ located
in a number of the major cities with a
narrow market focus
Review of the history of hotel
industry in China
2. In late 1980s and 1990s
•The emergence of Sino-foreign joint-venture hotels
e.g. Jianguo Hotel and White Swan Hotel
•Encouragement of learning advanced international hotel management methods
•Receiving policy support from the local governments
•The China National Tourism Administration (CNTA) issued the star-rating standards
for tourist hotels →promoted the development of star-rated hotels
•Achieving a higher degree of facility and service standardization
Review of the history of hotel
industry in China
3. After the entry of China into the World Trade Organisation in 2001
•Policy Support in terms of taxation, pricing and human resources created
further opportunities for hotel development→ the foreign and joint-venture
ones
• Great improvement of hotel infrastructure and service

bringing China’s hotel industry in line with international standards

Examples
1. Cooperation between international brands and
fast-growing domestic hotel groups
•The international brands can make full use of the local
advantages provided by domestic hotel groups
•The local brands can accumulate management expertise
from international brands

•InterContinental Hotels Group→ The Opening of the

‘Holiday Inn Express’ franchising model in China in 2016
→ further expand its franchising business model with
three major brands: Crowne Plaza Hotels and Resorts, InterContinental in Hangzhou
Holiday Inn and Holiday Inn Resort in 2017
Hotel +
•Cross sector expansion strategies
•Collaboration with other industry sectors to
develop innovative hotel-related business

•Muji Hotel has adopted its popular designing style

into its hotel products and services
→The hotel has become a new ‘online celebrity’
photographic scene for young customers
→https://www.berayah.com/blog/2018/11/6/ph
otoblog-muji-hotel-shenzhen (a photo blog)
Spatial analysis of
hotels in China
•The cluster of star-rated hotel located in the
Yangtze River Delta, Pearl River Delta and
Beijing-Tianjian region
•Areas of high levels of economic condition,
foreign investment and tourism development
Spatial analysis of hotels in Hong
Kong
1. There is continuous development in the central business district (CBD)
• Shopping and business facilities play important roles in determining the location of upper-
grade hotel, rather than natural and cultural attractions
•Due to the resources constraint policies in Hong Kong
2. There is no difference between lower-grade and upper-grade hotels in terms
of traffic accessibility
•Hong Kong has highly convenient transport facilities giving each hotel access to potential
tourism markets without needing extra accessibility
→Traffic accessibility may not be an important consideration
Your sharing

Have you stayed in hotels

since 2021?

https://www.menti.com/yzwka9s2sr
Thank you and see you all next
week
ycytsang@hku.hk
Form a group of three on your own
References
Jackson, J. (2006). Developing regional tourism in China: The potential for activating
business clusters in a socialist market economy. Tourism Management, 27(4), 695-706.

Li, M., Fang, L., Huang, X., & Goh, C. (2015). A spatial–temporal analysis of hotels in urban
tourism destination. International Journal of Hospitality Management, 45, 34-43.

Xiao, H. (2006). The discourse of power: Deng Xiaoping and tourism development in
China. Tourism Management, 27(5), 803-814.
References
Li, B., Qin, Y., & Gu, H. (2020). The development and transformation of China’s hotel
industry. In Handbook on Tourism and China. Edward Elgar Publishing.

Niewiadomski, P. (2014). Towards an economic-geographical approach to the globalisation of

the hotel industry. Tourism Geographies, 16(1), 48-67.

Luo, H., & Yang, Y. (2013). Spatial pattern of hotel distribution in China. Tourism and
Hospitality Research, 13(1), 3-15.