Mahatma Gandhi University

MEGHALAYA
www.mgu.edu.in

SYLLABUSMANUAL

MANAGEMENT PROGRAMME

PROGRAMMECODE308 BachelorsofBusinessStudies(BBA)

CODE BBA11 BBA12 BBA13 BBA14 BBA15

SEMESTERI SUBJECT PrincipalofManagement MarketingManagement ManagerialEconomics IntroductiontoComputers CommunicationSkills TOTALCREDITS

CREDITS 3 3 3 3 3 15

CODE BBA21 BBA22 BBA23 BBA24 BBA25

SEMESTERII SUBJECT OrganizationBehaviour BusinessCommunication BusinessLaw Production&OperationsManagement FinancialAccounting TOTALCREDITS

CREDITS 3 3 3 3 3 15

CODE BBA31 BBA32 BBA33 BBA34 BBA35

SEMESTERIII SUBJECT MathematicsforBusiness&Economics LogisticsManagement HumanResourceManagement IntroductiontoInternet Entrepreneurship&SmallBusiness Management TOTALCREDITS

CREDITS 3 3 3 3 3 15

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CODE BBA41 BBA42 BBA43 BBA44 BBA45

SEMESTERIV SUBJECT AdvertisingFundamental BusinessPolicy FinancialReporting ECommerce ProjectManagement TOTALCREDITS

CREDITS 3 3 3 3 3 15

CODE BBA51 BBA52 BBA53 BBA54 BBA55

SEMESTERV SUBJECT CorporateLegalFramework SecurityAnalysis&PortfolioMgmt. Advertising&SalePromotion Training&Development BusinessEnvironment TOTALCREDITS

CREDITS 3 3 3 3 3 15

CODE BBA61 BBA62 BBA63 BBA64 BBA65P

SemesterVI SUBJECT ManagementInformationSystem QualityManagement ManagementofFinancialInstitutions ConsumerBehaviour ProjectReport TOTALCREDITS

CREDITS 3 3 3 3 3 15

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DetailedSyllabus: SEMESTERI BBA11PrincipalofManagement UNIT I: Conceptual Framework of Management Management Defined, Components of Management,FeaturesofManagement,FunctionsofManagement,NatureofManagement,Levels of Management, Administration and Management, Management as a Profession, Significance of ManagementfromthePointofViewofModernBusinessOperations. UNIT II : Evolution and Foundations of Management Theories Introduction, The Classical Organisation Theory, Neoclassical Approach or Theory, Facts Discovered through Hawthorne Experiments,SystemsApproachtoanOrganisation,ModernOrganisationTheoryisFundamentalin Nature,ModernOrganisationalTheory:AnAppraisal. UNITIII:ManagementPlanningProcessPlanningProcess,ObjectivesanditsCharacteristics,Policy anditsMeaning,ProcedureDefined,DistinctionbetweenPoliciesandProcedures,Forecastingand itsVariousAspectsOrganisationMeaning,Importance,PrinciplesandTypesOrganisation:Meaning and Definition, Basic Elements/Steps/Features of an Organisation, Nature of an Organisation, ImportanceofanOrganisation. UNIT IV: Principles of an Organisation, Formal and Informal Organisation, Span of Control, DepartmentationMeaning,Types ofDepartmentation,KeyFactorsinDepartmentation,Typesof anOrganisationIntroduction,TheLineOrganisation,TheLineandStaffOrganisation,TheFunctional Organisation,TheProjectorMatrixOrganisation,DistinctionbetweenOrganisations,TheNeedfor Committee Form of an Organisation, Understanding Organisationstructure and Designs Introduction, Organisation Defined, Consequences of Poor Organisation, AMA's Ten CommandmentsofGoodOrganisation,PrinciplesofObjective,ProcessofOrganising,Functionsof Organisation,OrganisationalDesign,DivisionofLabourorPrincipleofSpecialisation. UNIT V: Types of Authority Introduction, Sources of Authority, Decentralisation of Authority, Distinction Between Delegation and Decentralisation, Factors Determining the Extent of Decentralisation,AdvantagesofDecentralisation,LimitationsofDecentralisation,TheTechniqueof Decentralisation,OrganisationCharts. UNIT VI: Delegation of Authority Meaning of Delegation, Formal and Informal Delegation, CharacteristicsofDelegation,LimitationsofDelegation,ProcessofDelegation,MeritsofDelegation, PrinciplesofDelegation,WeaknessesofDelegation. UNITVII:CommunicationCommunicationDefined,ElementsofCommunication,Characteristicsofa Good Communication, Objectives of Communication, Importance of Communication, Principles of Effective Communication, Obstacles/Barriers in Communication, Advantages and Disadvantages of VerbalandWrittenCommunication,MeasurementoftheSuccessofCommunication. UNITVIII:MotivationDefined,ImportanceofMotivation,RelationshipofMotivationwithEfficiency oftheWorkingForce,PositiveandNegativeMotivation,PrinciplesofPersonnelMotivation,Human Needs,MaslowsTheoryofMotivation,OrdinaryDifferentialEquationsandApplications. UNIT IX: Staffing ,Staffing Defined ,Job Analysis ,Manpower Planning ,Recruitment ,Transfers and Promotions,Appraisals,ManpowerDevelopment,JobRotation,Training,RewardsandRecognition.S
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UNITX:Coordination,DefinitionofCoordination,CharacteristicsofaGoodCoordination,Typesof Coordination ,Need for Coordination ,Objectives of Coordination ,Principles of Coordination ,Steps to Achieve Coordination ,Techniques of Coordination ,Distinction between Coordination andCooperation,DistinctionbetweenVerticalandHorizontalCoordination. UNITXI:Decisionmaking,DecisionmakingDefined,CharacteristicsofDecisionmaking,Elementsof Decisionmaking, ,Steps in Decisionmaking ,Principles of Decisionmaking ,Types of Decisions ,Importance of Decisionmaking ,Rational Decisionmaking ,Quantitative Techniques of Decision making. UNIT XII: Directing ,Directing Defined ,Elements of DirectionImportance of Direction ,Nature of DirectionFunctionsofManagement,PrinciplesofDirection,PrinciplesofIssuingOrders,Typesof Direction,TechniquesofDirection. ReferenceBooks: 1. TotalQualityManagementinEducationbySallisEdward(AssociatePrincipalBrunelCollegeof TechnologyBristol)andEdwardSallis(PaperbackMay1,2002) 2. What Every Principal Should Know About Operational Leadership (v. 6) by Jeffrey Glanz (PaperbackNov28,2005) 3. What Great Principals Do Differently: 15 Things That Matter Most by Todd Whitaker (PaperbackNov2002) BBA12MarketingManagement UNITI:Marketing:BasicConcepts,MeaningoftheFunctionsofMarketing,FunctionsofMarketing, CharacteristicsofModernConceptofMarketing,SellersMarket,BuyersMarket. UNITII:Meaning,FunctionsandImportanceofMarketing,ManagementMeaningandDefinitionof MarketingManagement,FunctionsofMarketingManagement. UNITIII:PrinciplesofMarketingManagement,ResponsibilitiesofMarketingManager,Meaningand DefinitionofMarketingMix. UNITIV:ConsumerBehaviourandMotivation,MeaningofBuyingMotives,BuyersBehaviour,The DiffusionProcess,MeaningofMotivationResearch,StagesofBuyingProcess. UNIT V: Product and Product Policies, Definition and Concepts of Product, Product Mix Defined, ConceptofLifeCycleofaProduct,ProductPlanning,ProductLinePoliciesandStrategies, UNIT VI: Process of New Product Development, Procedure for Test Marketing, Product Simplification,ProductDiversification,ProductElimination. UNIT VII: Pricing Decisions, Price Policy and Strategy Meaning and Definition of Pricing Decision, Contents of Price Decision, Factors Affecting the Pricing Decision, Information Required by Price Setters. UNITVIII:MethodsofDeterminingPrices,PricinginDifferentStagesofLifeCycleofaProduct. UNITIX:MeaningandDefinitionofPriceDiscrimination,JustificationofPriceDiscrimination. UNITX:CausesforPopularityofNonPriceCompetition,ResalePriceMaintenance(MaximumRetail Price). UNITXI:ChannelsofDistributionandLogisticsManagement,MeaningandDefinitionofChannelsof Distribution,FunctionsofChannelsofDistribution,SelectionofaParticularChannel.
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UNIT XII: Distribution Logistics, General Factor Affecting Logistics Choice, Physical Distribution in CertainIndustriesinIndia. ReferenceBooks: 1. MarketingManagement(13thEdition)byPhilipKotlerandKevinKeller(HardcoverMar6, 2008) 2. Marketing Management: Millennium Edition (10th Edition) by Philip Kotler (Hardcover Jul 19,1999) 3. MarketingManagement(12thEdition)byPhilipKotlerandKevinLaneKeller(HardcoverJan 1,2006) BBA13ManagerialEconomics UNIT I: Managerial Economics Nature, Scope and Concepts, Fundamental Nature of Managerial Economics,AppropriateDefinitions,BasicCharacteristics,EconomicAnalysis. UNIT II: Theoretical Concepts of Managerial Economics, Role of the Managerial Economist and Summary. UNIT III: Demand Analysis Concept of Demand, Types of Demand, Demand Function and Demand Curve,DemandElasticities,DemandForecasting. UNIT IV: Production Analysis Introduction, The Production Function, Production Function: One VariableInputCase:ShortrunAnalysis. UNIT V: The Production Function with Two Variable Inputs, Changes in Input Prices, Returns to Scale,EmpiricalProductionFunctions. UNIT VI: Cost Analysis Cost Concepts, Costoutput Functions, Costs in the Shortrun, Costs in the Longrun,EconomiesofScale.,EconomiesofScope. UNIT VII: Application of Cost Analysis, Breakeven Analysis: VolumeCostProfit, Cost Functions: EmpiricalDetermination,RelevanceofCostTheoryforManagers,RelevanceoftheShapeofCosts. UNIT VIII: Priceoutput And Market Structure, Theory of Pricing, Various Forms of Market Structures,EquilibriumofaFirm,PriceDetermination:EquilibriumbetweenDemandandSupply. UNIT IX: Pricing and Output Decisions under Perfect Competition, Pricing and Output Decisions underMonopoly. UNITX:PricingStrategiesIntroduction,MultiProductPricing,PriceDiscrimination,PricingMethods inPractice,GovernmentsControlonPricing. UNIT XI: Investment Decisions, Introduction, Meaning and Significance of Capital Budgeting, TechniquesorMethodsofInvestmentEvaluation. UNITXII:PublicInvestmentDecisions,RiskandUncertainty. ReferenceBooks: 1. Managerial Economics by William Samuelson and Stephen G. Marks (Hardcover Dec 29, 2008) 2. Managerial Economics with Student CD by Christopher R. Thomas and S. Charles Maurice (HardcoverMar7,2007) 3. ManagerialEconomicsbyChristopherR.ThomasandS.CharlesMaurice(HardcoverJan27, 2010)
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BBA14IntroductionofComputers UNIT I: Introduction, Need for Computer Literacy, Characteristics of Computers, Evolution of Computers,ComputerGenerations. UNITII:StructureofComputerInput/Output System,CentralProcessingUnit,MemoryUnit,Logic Gates/Circuits,BITSandBYTES,NumberSystemforData,Representation,HardwareandSoftware. UNITIII:HardwareConceptsMotherboard,InputDevices,OutputDevices,StorageDevices,Cards, PortsandCords,Powersupply. UNITIV:SoftwareConceptsOperatingSystems,ConceptofProgramming. UNIT V: Types of Computer Language, Language Translators, Software Tools, System Software Utilities. UNIT VI: Windows A Graphical User Interface, General Purpose Application Software, Special PurposeApplicationSoftware. UNITVII:LatestTrendsinInformationTechnology,EmergingInformationTechnologies,Limitations ofComputers. UNIT VIII: Introduction to DOS Definition and Importance of DOS, Loading DOS, Rebooting the Computer,FilesandDirectoriesinDOS. UNIT IX: Referencing Files, File Naming Conventions, DOS Commands, Wildcards, Internal and ExternalCommands,BatchFiles. UNITX:ComputerViruses:Attacks,PreventionandCureDefinitionofaVirus,VirusCharacteristics, WhatisSinisteraboutViruses,VirusHistory,andHowVirusesarespread. UNITXI:DifferentKindsofVirus,DamageDonebyViruses,VirusPrevention,NetworkandViruses, NetworkProtection,AntivirusintheFuture. UNITXII:MicrosoftWord2000StartingofMSWord,StartWorkingwithWordDocument,Opening ofanExistingDocument,FormattingtheText,SpellChecking. ReferenceBooks: 1. PythonProgramming:AnIntroductiontoComputerSciencebyJohnM.Zelle(PaperbackDec 2003) 2. IntroductiontoComputerSecuritybyMattBishop(HardcoverNov5,2004) IntroductiontoComputersforHealthcareProfessionals,FifthEditionbyIreneJoos,Ramona 3. Nelson,andMarjorieJ.Smith(PaperbackSep3,2009) BBA15CommunicationSkills UNITI:Concord&FormsofVerbsRuleofConcordorAgreement. UNITII:FormsofVerbs:PresentTense,PastTense,FutureTense,TenseswithSince. UNITIII:TheFutureTenseinAdverbialClauses,TenseinSentencesofCondition. UNITIV:IdiomaticuseofPrepositionsandConjunctions. UNITV:WhatisanIdiom,IdiomaticUseofPrepositions. UNITVI:WordsFollowedbyprepositions. UNITVII:StructuralUseofInfinitive,GerundandParticiples.
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UNITVIII:TheParticiple,theInfinitive,Gerunds. UNITIX:CommonErrorsinEnglishAdjectivesandAdverbs(Confused). UNITX:ErrorsintheUseofAdjectivesandAdverbs. UNITXI:Punctuation,Capitalization&ComprehensionPunctuation,Capitalization. UNITXII:Comprehension:GoodManners,TheConjurersRevenge,TheHomeComing,?MyLastWill andTestament. ReferenceBooks: 1. Messages:TheCommunicationSkillsBookbyMatthewMcKay(PaperbackMar3,2009) 2. PeopleSkills:HowtoAssertYourself,ListentoOthers,andResolveConflictsbyRobertBolton (PaperbackJun1986) 3. The Hard Truth About Soft Skills: Workplace Lessons Smart People Wish They'd Learned SoonerbyPeggyKlaus(PaperbackJan22,2008) SEMESTERII BBA21OrganizationBehaviour UNITI:BasicConceptsofOrganisationalBehaviourIntroduction,DefiningOrganisationalBehaviour. UNIT II: Administration and Organisational Behaviour, Fundamental Concepts of Organisational Behaviour. UNIT III: Basic Approaches to Organisational Behaviour, Historical Development of Organisational Behaviour,HawthorneExperiments,ElementsofOrganisationalBehaviourSystem. UNIT IV: Perception, Attitudes and Values Introduction, Perception Defined, Attitude Defined, FunctionsofAttitude,ValueDefined,ValueSystem. UNITV:WhyShouldManagersKnowandUnderstandValues? UNITVI:WorkValues,IndividualBehaviour. UNIT VII: Personality Development and Personality Theories the Meaning of Personality, CharacteristicsofPersonality. UNITVIII:TypesofTheoriesofPersonality,FreudsPsychoanalytictheoryofPersonality,Abraham MaslowsHumanisticTheoryofPersonality. UNIT IX: Motivation Introduction, Motivation Defined, Nature of Motivation, Importance of Motivation,MaslowsNeedPriorityModel,TheoryXandTheoryy,HerzbergstwoFactorTheory, UNITX:ComparisonbetweenHerzbergandMaslowModels,ImmaturityMaturityTheory,Vrooms ExpectancyTheoryFinancialandNonFinancialIncentives. UNIT XI: Individual and Organisation Introduction, Concept of IndividualOrganisation Conflict, LegitimacyofOrganisationalInfluence,DisciplineandDisciplinaryaction. UNIT XII: Disciplinary action policy or Reinforcement, The Counselling Approach to Disciplinary Action. ReferenceBooks: 1. Organizational Behavior (13th Edition) by Stephen P. Robbins and Timothy A. Judge (HardcoverMar14,2008)
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2. 3.

OrganizationalBehaviorbyMichaelA.Hitt,C.ChetMiller,andAdrienneCollela(Paperback Oct6,2008) Organizational Behavior by John R. Schermerhorn Jr, Dr. James G. Hunt, and Dr. Richard N. Osborn

BBA22BusinessCommunication UNITI:NatureofCommunication ProcessofCommunication,NonverbalCommunication,TheRoleofCommunicationintheBusiness Organisation,Introduction. UNIT II: The Frequency of Communication, Main Forms of Organisational Communication, CommunicationNetworkintheOrganisation,EffectsofChangingTechnology. UNITIII:CommunicationProcessCommunicationisaTwowayProcess,ProcessofCommunication: MeaningandConcept,ElementsofCommunication,ImportanceofEffectiveCommunication. UNITIV:CommunicationChannelsandNetworksTypesofCommunication,Communicationonthe BasisofDirection,CommunicationontheBasisofWayofExpression. UNITV:CommunicationontheBasisofOrganisationalStructure,CommunicationNetwork. UNITVI:EffectsofCommunicationNetworkonWorkPerformance. UNIT VII: Management Communication Introduction, Management Communication: Meaning, ImportanceofManagementCommunication,ImprovingManagementCommunication. UNIT VIII: Downward Communication, Importance of Downward Communication, Upward Communication,ImprovementinUpwardCommunication, UNITIX:CommunicationinSpecialisedGroups,CommunicationwithWorkersFamilies. UNIT X: Barriers to Effective Communication Introduction, Types of Barriers, External Barriers, OrganisationalBarriers,PersonalBarriers,StepstoMakeCommunicationEffective. UNIT XI: Effective Written Communication Introduction, Guidelines for Effective Writing, Writing Proposals. UNIT XII: Format of the Contract Proposal, Sales Proposals, Business Reports, Business Letter writing. ReferenceBooks: 1. Messages:TheCommunicationSkillsBookbyMatthewMcKay(PaperbackMar3,2009) 2. PeopleSkills:HowtoAssertYourself,ListentoOthers,andResolveConflictsbyRobertBolton (PaperbackJun1986) 3. The Hard Truth About Soft Skills: Workplace Lessons Smart People Wish They'd Learned SoonerbyPeggyKlaus(PaperbackJan22,2008)
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BBA23BusinessLaw UNIT I: Business and its Environment Business and its Environment, What is Business? Legal EnvironmentofBusiness,GainingPracticalExperience. UNIT II: Law of Contract Introduction, Meaning and Essentials of a Valid Contract, Proposal (or Offer)andAcceptance[SS.39],CapacitytoContract[Ss.1012]. UNITIII:ConsentandFreeConsent,Consideration[Ss.2(D),2325,185],UnlawfulConsiderationand Object[Ss.2324]. UNITIV:ContingentContracts(Ss.3136),QuasiContracts(Ss.6872),CertainRelationsResembling thoseCreatedbyContracts),PerformanceofContracts[Ss.3767],DifferentModesofDischargeof Contracts[Ss.7375]. UNIT V: Contract of Agency Introduction, Definition of Agent and Agency, Different Kinds of Agencies,ClassificationofAgents,DutiesandRightsofAgent. UNITVI:Principal'sDutiestotheAgentandhisLiabilitytoThirdParties,PersonalLiabilityofAgent, Terminationofagency,PowerofAttorney. UNITVII:LawofSaleofGoodsIntroduction,DefinitionandEssentialsofaContractofSaleGoods andtheirClassification. UNITVIII:MeaningofPrice,ConditionsandWarranties,PassingofPropertyinGoods,Transferof TitlebyNonowners(Ss.2730),PerformanceofaContractofSaleofGoods, UNITIX:UnpaidSellerandHisRights. UNIT X: Law of Negotiable Instruments Introduction, Meaning and Definition of a Negotiable Instrument,CertainImportantConceptsandExplanationsofCertainTerms. UNIT XI: Promissory Notes and Bills of Exchange Cheques, Holder and Holder in due Course, PrivilegesofaHolderindueCourse. UNITXII:LawofInsuranceNatureandPrinciplesofInsurance,LifeInsurance,FireInsurance,Marine Insurance,GainingPracticalExperience. ReferenceBooks: 1. Business Law: Text and Cases (West's Business Law) by Kenneth W. Clarkson, Roger LeRoy Miller,GaylordA.Jentz,andFrankB.Cross(HardcoverMar14,2008) 2. Business Law (Barron's Business Review Series) by Robert W. Emerson (Paperback Oct 1, 2009) BBA24Production&OperationsManagement UNIT I: Basic Concepts Production Defined, Production as Heart of an Organisation, Production ManagementFunction,ObjectivesofProductionManagement. UNIT II: Scope of Production Management, Production Organisation, Historical Evolution of ProductionOperationsManagement. UNITIII:DesignandControlofProductionSystemsTechnologyLifeCycle(TLC)andProductDesign, Categories of Process Technologies, Impact of Design Engineering on Technology, Mechanisation andAutomation,FlexibleManufacturingSystems. UNIT IV: Production Life Cycle and Design Product Design, Modular Design and Standardisation, GenerationofNewProductOpportunitiesProductLifeCycle.
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UNITV:ProductPlanningandDevelopmentProductDevelopment,ResearchandDevelopment. UNIT VI: Plant Location Facilities Location Defined, Significance of Plant Location, Objective of Location Strategy, Site Selection Where to Locate? Site Evaluation Processes, Location Analysis Techniques,BehaviouralImpactsinFacilityLocation. UNITVII:PlantLayoutFacilityLayout/PlantLayout,Defined,ObjectivesofPlantLayout,Effectsof Layout on Cost , Basic Types of Layouts, Factors Influencing Plant Layout, Approach to Layout Engineering,StepsinPlanningPlantLayout,ComparisonofDifferentTypesofLayouts,Symptomsof aBadLayout. UNIT VIII: Materials Handling Definition, Functions of Materials Handling, Importance/Significance of Materials Handling, Principles of Materials Handling, Types of Materials Handling Equipment, ContainerisationandPalletisationMechanisationandAutomationinMaterialsHandling. UNITIX:DemandForecastingForecastsandPredictions,CategoriesofForecasting. UNIT X: Production Planning Characteristics of Production, Planning, Objectives of Production Planning,PlanningandManufacturingSystems,StepsorProcedureforProductionPlanning. UNITXI:ProductionControlandSchedulingProductionControl,SchedulingDefined,Dispatchingfor BatchProduction. UNITXII:DispatchingandFollowupDispatchingandFollowup,QualitiesofaChaser. ReferenceBooks: 1. OperationsManagementbyWilliamJ.Stevenson(HardcoverOct28,2008) 2. OperationsManagement(10thEdition)byJayH.HeizerandBarryRender(HardcoverFeb1, 2010) 3. Operations Management and Student CD and Student DVD Package (9th Edition) by Jay H. HeizerandBarryRender(Misc.SuppliesNov9,2007) BBA25FinancialAccounting UNITI:FinancialAccountinganIntroduction,BasicAccountingConcepts,DoubleEntryAccounting, TheAccountingTrail. UNITII:FinancialStatementsandTheirNature,theAccountingEquation. UNIT III: Recording in the Primary Books Introduction, Ground Rules of Journalisation, Journalisation,TypesofJournals. UNITIV:PostinginSecondaryBooksIntroduction,TypesofSecondaryBooks,PostingTechniquesin theLedger. UNIT V: Bank Reconciliation Statement Introduction, Purpose of Bank Reconciliation Statements, CausesofDifference. UNITVI:TrialBalanceandFinalAccountsIntroduction,PreparationoftheTrialBalance,Errorsand TheirRectification,FinalAccounts. UNITVII:AccountingStandardsinIndiaIntroduction,IndianAccountingStandards UNIT VIII: Corporate Financial StatementsPartI Introduction, Statutory Books, Financial Statements,ComprehensiveIllustration. UNITIX:DirectorsReport,SignificantAccountingPolicies,InventoryValuation. UNIT X: Corporate Financial StatementsPartII Introduction, Managerial Remuneration, DepreciationAccounting.
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UNITXI:ProvisionforTaxationCaseStudy:HorizonLtd. UNITXII:DivisibleProfits,AccountingTreatmentofMODVAT,PriorperiodAdjustments. ReferenceBooks: 1. Financial Accounting 6e with Annual Report by Robert Libby, Patricia Libby, and Daniel G. Short(HardcoverJul17,2008) 2. Financial Accounting: Tools for Business Decision Making by Paul D. Kimmel, Jerry J. Weygandt,andDonaldE.Kieso(HardcoverOct24,2008) 3. Financial Accounting: An Introduction to Concepts, Methods and Uses by Clyde P. Stickney, RomanL.Weil,KatherineSchipper,andJenniferFrancis(HardcoverFeb25,2009) SEMESTERIII BBA31MathematicsforBusiness&Economics UNITI:IntroductiontoBusinessMathematics. UNITII:ImportanceandScope,ProfitandLoss. UNITIII:SimpleandCompoundInterest. UNITIV:PresentValue,Annuities,SharesandBonds. UNITV:BasicAlgebraSurdsandIndices,Logarithms. UNITVI:LinearandQuadraticEquations. UNITVII:SimultaneousEquations,InequalitieswithGraphs,ArithmeticProgression(A.p.), UNITVIII:GeometricProgression(G.p.). UNITIX:MatricesandDeterminantsMatrices:DefinitionandNotations. UNITX:SpecialTypesofMatrices,MatrixOperations,DeterminantsandNonsingularityRankofa Matrix. UNITXI:InverseofaMatrix UNIT XII: Solution of Equations (Unique Solution), Solution of Equations (GaussElimination Method) ReferenceBooks: 1. CollegeMathematicsforBusiness,Economics,LifeSciencesandSocialSciences(12thEdition) (Barnett) by Raymond A. Barnett, Michael R. Ziegler, and Karl Byleen (Hardcover Feb 28, 2010) 2. FiniteMathematicsforBusiness,Economics,LifeSciencesandSocialSciences(12thEdition) (Barnett) by Raymond A. Barnett, Michael R. Ziegler, and Karl Byleen (Hardcover Jan 14, 2010) BBA32LogisticsManagement UNITI:Logistics:Overview,theConceptofLogistics. UNITII:LogisticalMissionandStrategicIssues,StrategicLogisticsPlanningProcess. UNITIII:TheSignificanceofLogistics,LogisticalCompetitiveAdvantages,OperationalObjectives.
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UNITIV:TheComponentsofLogisticsManagement,theFunctionsofLogisticsManagement. UNITV:PhysicalDistribution,theConceptofInventory,TypesofInventory. UNITVI:TheFunctionsofanInventory,ElementsofInventoryCosts. UNITVII:theConceptofTransportation,TransportationandLogistics. UNITVIII:TheConceptofWarehousingandItsRelationtoLogistics,TypesofWarehouses,Functions ofWarehousing. UNIT IX: Packaging and Material Handling the Concept of Packaging, Logistical Functions of Packaging UNIT X: Forms of Protective Packaging, Protective Packaging Problems, The Concept of Material Handling,thePrinciplesofMaterialHandling,EquipmentUsedinMaterialHandling. UNITXI:BasicMaterialHandlingConsiderations,OrderProcessing,theConceptofOrderProcessing, theFunctionsofOrderProcessing,TheImportanceofOrderProcessing. UNIT XII: Location Analysis , Classification of Location Decision Problems, Single Facility Location, MultipleFacilityLocation,DynamicWarehouseLocation,RetailandServiceLocation. ReferenceBooks: 1. SupplyChainManagement:ALogisticsPerspective(withStudentCDROM)byJohnJ.Coyle,C. JohnLangley,BrianGibson,andRobertA.Novack(HardcoverMar6,2008) 2. Supply Chain Logistics Management (McgrawHill/Irwin Series Operations and Decision Sciences)byDonaldJ.Bowersox,DavidCloss,andM.BixbyCooper(HardcoverMar3,2009) BBA33HumanResourceManagement UNITI:HumanResourceManagementIntroduction. UNIT II: Personnel Management An Overview, Objectives of Personnel Management, Personnel ManagementinIndia,OrganizationandPersonnelManagement,PersonnelManagementinPublic Sector,HRMinTataSteelACaseStudy. UNITIII:FutureofPersonnelManagementinIndia,StrategicPlanningandHRM. UNIT IV: Job Description: Analysis and Evaluation Introduction, Job Analysis, Job Analysis Process, TechniquesofJobAnalysis,JobDescription,JobSpecification,JobDesigninDevelopingCountries, GuidelinesforworkdesigninDevelopingCountries. UNIT V: Human Resource PlanningConcept and Process Introduction, Objectives of Manpower Planning. UNIT VI: Techniques of Manpower Planning, Manpower Planning Process , Recruitment and Selection Introduction, Aim of Recruitment Policy, Sources of Recruitment, Selection, Selection Process,Induction. UNIT VII: Performance Appraisal Introduction, Need to Appraise Performance, Problems in Performance Appraisal, Methods of Performance Appraisal, Potential Appraisal or Assessing Appraisal. UNIT VIII: Training and Development (T&D) Introduction, Training Needs, Types of Training Programmes,TrainingMethodsforManagers,TrainingthroughInternet,ExecutiveDevelopment. UNIT IX: Wages and Compensation Introduction, Labour, State Regulation of Wages in India, SystemsofWagePayment,SystemsofIncentivePayment. UNITX:JobEvaluation,WagesandWorkingConditionsinIndianIndustries.
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UNITXI:DisciplineandGrievanceinIndustry:Introduction,ProblemsRelatingtoLawsandRules, StudyonProblemsofDiscipline,Grievance. UNIT XII: Counseling and Mentoring Introduction, Counseling, Types of Counseling, Nature of Counseling. ReferenceBooks: 1. HumanResourceManagementbyRobertL.MathisandJohnH.Jackson(HardcoverSep1, 2010) 2. HumanResourceManagementbyRaymondNoe,JohnHollenbeck,BarryGerhart,andPatrick Wright(HardcoverOct19,2009) BBA34IntroductiontoInternet UNIITI:IntroductiontoInternetIntroduction,BirthofInternet,WhatisInternet?,Administration andOwnershipofInternet,NetAdvantages,InternetResources. UNITII:TypesofConnectionsIntroduction,TypesofConnections,InternetServiceProviders(ISPs), InstallationofTCP/IPProtocol,ConfiguringTCP/IPProtocol,ConfiguringtheDialupNetworking. UNITIII:TestingtheConnection,Cybercafe. UNIT IV: Modem Introduction, Factors to be Considered while Buying a Modem, Cable Modems (SubscriberUnit),FutureTrends,InstallingaNewModem. UNITV:InternetAddressingSchemeIntroduction,TypesofAddressing,IPAddressortheInternet Protocol Address, Domain Name, Domain Name System (DNS), Electronic Mail (Email), Uniform ResourceLocator(URL). UNIT VI: World Wide Web (WWW) Introduction, Origin of WWW, Basics of WWW, Purpose of WWW,Portals,DescriptionofaWebPage,FunctioningoftheWorldWideWeb. UNIT VII: Browsers Introduction, Features of a Good Browser, Microsoft Internet Explorer (IE), Features and Capabilities of Internet Explorer, Tool Bar, Menu Bar, Internet Explorer Keyboard Shortcuts,Cookies,BrowserTermsinNetscapeNavigatorandInternetExplorer. UNITVIII:ElectronicMailIntroduction,Emailversuspostalmail,,ApplicationsofEmail,Workingof Email, Basic functions provided by all Email client software, Subscribing to an Email account, E mailInterface,ReadinganEmail,DeletingEmailfromtheInbox,SendinganEmail(ComposeanE mail),AddressBook,SavinganEmail(Folders). UNIT IX: Outlook Introduction, Accessing Outlook, Adding Email Accounts, Modifying Email Accounts, Creating a New Message from Scratch, Changing Outlooks Message Defaults,Printing Messages,RecoveringDeletedMessages,AutomaticallyDeletingwhenExitingOutlook. UNIT X: Searching the Net Introduction, Types of Search Tools, Search Engines, Tips to Get Your HomePageListedbyMajorSearchEngines,MetaSearchEngines,WebDirectories,VirtualLibraries, CertainUsefulWebServices. UNITXI:TelnetIntroduction,DefinitionandApplicationsofTelnet,GettingConnectedtoTelnet,A Telnet Session, A Live Example of Telnet with Tata Institute, Hytelnet Archive of Telnet Sites, ImortantTelnetCommands,SomeInterestingTelnetSites,Limitations. UNIT XII: Newsgroups Introduction, Joining a Newsgroup, Common Terminology related to Newsgroups, Newsgroup, Categories, The Newsgroup Client www.dejanews.com, Some Usenet Clients.
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ReferenceBooks: 1. Broadcasting,Cable,theInternetandBeyond:AnIntroductiontoModernElectronicMediaby JosephR.Dominick,BarrySherman,andFritzMessere(PaperbackMar14,2007) 2. Broadcasting,Cable,theInternetandBeyond:AnIntroductiontoModernElectronicMediaby JosephR.Dominick(PaperbackJul4,2003) BBA35EntrepreneurshipandSmallBusinessManagement UNIT I: Definition of Entrepreneurship Introduction, Entrepreneur, the Entrepreneurial Decision Process, Types of Startups, Role of Entrepreneurship in Economic Development, The Future of Entrepreneurship,SelfAssessment. UNIT II: Definition of Small Business Introduction to SmallScale Industry, Meaning and Definition, GrowthofSmallScaleIndustries,NewPeakstoScale. UNIT III: The Product Group Matrix, Export Contribution From SmallScale Sector, The Role and PerformanceofCottageandSmallScaleIndustries,IndianEconomy. UNITIV:ProblemofsmallscaleandCottageIndustries,EconomicReformsinIndia. UNIT V: Entrepreneurial Motivation Childhood Family Environment, Motivation, Role Models And SupportSystems. UNIT VI: Male Versus Female Entrepreneurs, Entrepreneurs Versus Inventors, General Non entrepreneurialProfiles,SelfAssessment. UNIT VII: Establishing Idea Introduction, Methods for Generating ideas, Creative Problem Solving, ProductPlanningandDevelopmentProcess,SelfAssessment. UNIT VIII: Start Your Own Business or Buy an Existing One Writing a Business Plan, Using and ImplementingtheBusinessPlan,WhySomeBusinessPlansFail,SelfAssessment. UNIT IX: Financial Analysis Pro Forma Income Statements, Breakeven Analysis, Pro Forma Cash Flow,ProFormaBalanceSheet,ProFormaSourcesandApplicationofFunds. UNIT X: Role of Financial Institutions Introduction, Institutions at All India Level, A Spectrum of Activities,MachineryandEquipment. UNIT XI: New Technologies Introduced by Nsictscs, Technology Dissemination Centres, Software Technology Park, Marketing Support Programme, Integrated Marketing Support, Marketing DevelopmentCentres. UNITXII:GovernmentPurchaseProgramme,ExportsProductExportProjectExport,SpecialExport Programme. ReferenceBooks: EssentialsofEntrepreneurshipandSmallBusinessManagement(6thEdition)byNormanM. 1. Scarborough(PaperbackJan13,2010) 2. EntrepreneurshipandSmallBusinessManagement,StudentEditionbyGlencoeMcGrawHill (HardcoverFeb24,2005)
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SEMESTERIV BBA41AdvertisingFundamentals UNIT I: Introduction to Advertising Marketingmix and Advertising, Defining Advertising, Brief HistoryofAdvertisingDevelopmentofModernAdvertising,ContemporaryAdvertising,Advertising inthe21stCentury. UNITII:ClassifyingAdvertisingConsumeradvertising,AdvertisingtoBusinessandProfession,Non productAdvertising,Role,FunctionsandBenefitsofAdvertisingEconomic,Social,andEthicalIssues, EconomicIssues,SocialIssues,EthicalIssues. UNIT III: Client and Advertising Agency Client or Advertisers Role, Advertising Agency, Agency Structures,OtherTypesofAgencies,AgencyCompensation,AgencyEvaluation. UNIT IV: Marketing Communications Communication Process, Source, Message and Medium Factors,Source,LimitationsofCredibleSources,OverExposure,Message,Medium. UNITV:AnOverviewofConsumerBehaviourProblemRecognition,InformationSearch,Evaluation ofAlternatives,PurchaseDecision,PostPurchaseEvaluation,LearningProcess. UNIT VI: Advertising Response Process (How Advertising Works) Exposure and Familiarity Model, Response Hierarchy Models, Lowinvolvement Learning Model, Cognitive Response Model, The ElaborationLikelihoodModel(Elm). Unit VII: Attention, Comprehension and Recall, Controlling Zapping and Zipping, Elements of Ads thatAttractAttention. UNIT VIII: Segmentation and Positioning Bases for Market Segmentation, Determining How Many Segments to Enter, Positioning, Developing a Positioning Strategy, Determining the Positioning Strategy. UNIT IX: Brand Awareness, Brand Attitudes and Feelings Brand Awareness, Brand Attitudes and Feelings,BrandEquity,ImageandPersonality,BrandEquity,BrandImageandPersonality. Unit X: Advertising Budget, Approaches to Budgeting, Factors Affecting Allocation of Advertising Budget. Unit XI: Advertising Objectives, Sales as Advertising Objective, Communications Objectives, AssessmentandCriticismofDAGMARApproach. Unit XII: Media Planning and Strategy, Types of Media ,Market Analysis and Identifying Target Market Establishing Media Objectives ,Develop and Implement Media Strategies ,Evaluation and FollowUp,MediaCharacteristics. ReferenceBooks: 1. The Fundamentals of Creative Advertising by Ken Burtenshaw, Nik Mahon, and Caroline Barfoot(PaperbackNov5,2006) 2. Fundamentals of Layout for Newspaper and Magazine Advertising, for Page Design of PublicationsandforBrochuresbyFranzHermannWills(PaperbackJun1971)
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BBA42BusinessPolicy UNITI:IntroductiontoStrategicManagementOriginofStrategyandStrategicManagement UNITII:NeedforStrategiesandStrategicManagement,PathtoStrategicManagement,IsStrategy CreativelyorRationallyDeveloped. UNITIII:TheChallengeofStrategicManagement,GainingCompetitiveAdvantage,Stakeholdersin theProcess,CorporateGovernanceandStakeholders. UNIT IV: Understanding External Environment External Environmental Analysis, Industry EnvironmentAnalysis,ForecastingtheTrends,CompetitorAnalysis. UNIT V: Understanding Internal Environment Internal Analysis, Internal Analysis, Framework, Resources,Capabilities,andCoreCompetencies,CoreCompetencies. UNIT VI: Building Core Competencies, Core Competencies: Cautions and Reminders, Value Chain Analysis. UNIT VII: Establishing Strategic Focus Introduction, Strategic Intent, Vision and Mission, Communicating Vision and Mission, Setting Objectives, Developing the Strategy, Aligning PerformancewithObjectives,BalancedScorecard. UNITVIII:CorporateStrategyDevelopingStrategicOptionsBasedonTowsAnalysis,Diversification Strategies,ManagerialMotivestoDiversify. UNIT IX: Related Diversification, Unrelated Diversification, Diversification Using Mergers and Acquisitions,Restructuring. UNIT X: BusinessLevel Strategy Identifying Customers Needs, Generic BusinessLevel Strategies, EffectofInternetonBusinesslevelStrategy,KeyIssuesReview,OntheLearningCurve UNIT XI: Competitive Strategies Traditional Approaches to Competitive Strategies, Today's Competitive Scenario, A Model of Competitive Rivalry, Competitive Rivalry Outcomes, Key Issues Review. UNITXII:ImplementingStrategiesI:ManagementRoleofStrategicLeadershipinImplementation, EffectiveStrategicLeadership. ReferenceBooks: 1. StrategicManagementandBusinessPolicy(11thEdition)byThomasL.WheelenandJ.David Hunger(HardcoverJul27,2007) 2. Concepts:StrategicManagement&BusinessPolicy(11thEdition)byThomasL.Wheelenand J.DavidHunger(PaperbackJul26,2007) BBA43FinancialReporting UNIT I: Introduction to Financial Reporting Meaning of financial reporting, Need of financial reporting,Evolutionoffinancialreporting. UNITII:VarioustypesofFinancialReports,Limitationsoffinancialreporting,Regulationsconcerned withFinancialReports. UNIT III: Accounting Standards Interpretations and Guidance Notes on various accounting aspects issuedbytheICAI. UNITIV:ApplicationsofVariousAccountingStandardsissuedbyICAI UNITV:InternationalFinancialReportingStandards(IFRS)InternationalAccountingStandards.
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UNIT VI: Interpretations of IFRS by International Financial Reporting Interpretation Committee (IFRIC). UNITVII:OverviewofUSGAAP,SimilaritiesanddifferencesbetweenIndianAccountingStandards. UNIT VIII: International Accounting Standards/International Financial Reporting Standards andUS GAAP. UNITIX:CorporateFinancialReportingCorporateFinancialReportingSystem. UNIT X: Indian Financial Reporting System, Corporate Reporting Practices in India , Other Reports ConsolidatedFinancialReportingforGroupCompanies. UNITXI:MeaningofGroupHoldingCompanyandSubsidiaryCompany. UNITXII:PurposeofpreparingtheConsolidatedFinancialStatements,Treatmentofdifferentiali.e., cost of control, Consolidated Balance Sheet, Consolidated Profit and Loss Account, Consolidated CashFlowStatement,UniformAccountingPolicies. ReferenceBooks: 1. FinancialReportingandAnalysisbyLawrenceRevsine,DanielCollins,BruceJohnson,andFred Mittelstaedt(HardcoverJun30,2008) 2.FinancialReporting,FinancialStatementAnalysis,andValuation:AStrategicPerspective(with ThomsonOneAccessCode)byClydeP.Stickney,PaulBrown,andJamesM.Wahlen (HardcoverApr4,2006) BBA44ECommerce UNIT I: Introduction to ECommerce Definition of ECommerce, Electronic Commerce Framework, ElectronicCommerceandMediaConvergence,AnatomyOfECommerceApplicationsAnatomyofE CommerceApplications. UNIT II: Meaning of IWay, Awareness about IWay, Components of the IWay, Market Forces InfluencingtheIWay,GlobalInformationDistributionNetworks,PublicPolicyIssuesShapingtheI Way,InternetTerminologyProviderorInternetServiceProvider(ISP),Server,Browser,Hypertext TransferProtocol. UNITIII:UniformResourceLocatorsorURLs,SecurityProtocols,FileTransferProtocol(FTP),Telnet, BulletinBoardSystems(BBS),Email,Newsgroups,RemoteLogin,InternetChatting. UNITIV:ElectronicCommerceandWorldWideWebElectronicCommerceandWorldWideWeb, ArchitecturalFrameworkforECommerce,ElectronicCommerceApplicationServices. UNIT V: Porting Applications to Operate in ClientServer Mode on the Web, Factoring an Existing ApplicationintoClientandServer,RestructuringExistinguserInterfacesinHTMLForms,Managinga StatelessProtocolPartitioningPersistentStorage,GraphicOutput UNITVI:ElectronicCommerceProcessConsumerOrientedApplications,MercantileProcessModels. UNIT VII: Prepurchase Preparation, Purchase Consummation, Post Purchase Interaction, Issues in Customer Care and Service, Consumer's Perspective, Prepurchase Preparation Phase, Purchase ConsummationPhase,PostpurchaseInteractionPhase. UNIT VIII: Electronic Payment Systems Virtual PIN, Digicash (or ECash), Cybercash/Cybercoin, SET (SecureElectronicTransactions),Paypal,MillicentProtocol:SmallAmountInternetPayments.

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UNIT IX: Electronic Data Interchange Electronic Data Interchange, Definition of EDI, EDI Architecture, the EDI Transaction Steps, Benefits of EDI, Standardization and EDI, Electronic Data Interchange(EDI),Applications,SecurityandPrivacyIssues. UnitX:IMPLEMENTATIONOFEDI,SoftwareImplementations,ValueAddedNetworks,ValueAdded Data Services, EDI Applications in Business, EDI Applications in Ecommerce, Internal Information System. Unit XI: Business Process Modeling And Supply Chain Management, Workflow Automation, WorkflowAutomationBenefits,WorkflowTools,WorkflowCoordination,WorkflowCustomization, SupplyChainManagement,EnablingTechnologies. UnitXII:MarketingOnTheInternet,MarketingontheInternet,AdvertisingontheInternet,Sellers, Buyers,ChartingtheOnLineMarketingProcess. ReferenceBooks: 1. ECommerce2010(6thEdition)byKennethC.LaudonandCarolGuercioTraver(Hardcover Nov21,2009) 2. ECommerce2009(5thEdition)byKennethC.LaudonandCarolGuercioTraver(Hardcover Nov15,2008) BBA45ProjectManagement UNIT I: Introduction To Project Management, Introduction, Specification of Project, Definition of Project Management, Essentials of a Good Project, Functional Aspects of Project Management, SystemsApproachtoProjectManagement. UNITII:ProjectLifeCycleIntroduction,PhasesofProjectLifeCycle,ProjectCycleManagement,The TraditionalConstraints,ProjectControlVariables,ProjectEnvironment. UNIT III: Project Planning Aims and Objectives, Introduction, Strategic Planning for Projects, DimensionsofStrategicPlanning,CharacteristicsofDimensions,ProjectPlanningProcess,Managing thePlanningProcess. UNITIV:NetworksAndProjectEvaluationEviewTechnique(PERT)Introduction,NetworkConcept, ConceptofEvent,DefinitionofActivity,DummyActivity,NumberingofEvents,Controlling,Rulesfor Drawing a Network, Master Network, Advantages of Network Planning ,PERT Terminology and Conventions,ImplementingPERT. UNIT V: Computerised Project Management, Introduction: Project Management Software, Scheduling, Information, Approaches to Project, Management Software, Project Management Software,PersonalProjectManagementApplication. UNIT VI: Web Directories Listing Project Planning Software, Criticisms of Project Management Software,PlanningwithStandards,ProjectManagementCorporationsProfessionalCertifications and Designations, Project Management Associations, International Standards, Professional Certifications,ISO9000Certification. UNITVII:ProjectFinancing,IntroductionProjectFinance,MeansofFinancing,DebtequityRatio, Debt, Equity Share, Different Sources Falling under Equity and Preference Share Capital , Lease Financing, Advantages, Disadvantages, Public Sector Bonds, Guidelines Issued by Ministry of Finance, Debentures, Guidelines Issued by SEBI, Assistance for International Financial Institutions,
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Asian Development Bank (ADB), Development Banks/Development Financing Institutions/InvestmentInstitutions. UNIT VIII: shortterm vs. Longterm financing, Introduction, Working Capital Estimation, Factors DeterminingWorkingCapital,ProductionPolicies,NatureoftheBusiness,LengthofManufacturing Process, Credit Policy, Rapidity of Turnover, Seasonal Fluctuations, Fluctuations of Supply, Growth andExpansionActivities. UNIT IX: Techniques of Estimating Working Capital, Estimation of Components of Working Capital Method, Percent of Sales Method, Operating Cycle Approach, Financing Current Assets, Financing Policies, Approaches to Financing, Matching Approach, Conservative Approach, Aggressive Approach,Shorttermvs.LongtermFinancing,Cost,Flexibility,Risk,RiskReturnTrade UNIT X: Project Implementation, Introduction, Project Implementation Stages, Initiation, Planning and Design, Production or Execution, Closing and Maintenance, Bottle Necks in Project ImplementationExternalFactors,InternalFactors,GuidelinesforEffectiveImplementation. UNIT XI:Management Techniques for Project Management, Plan, Programme, Project, Issues in Strategy Implementation , Process for Implementing Strategies, Project Monitoring, Work Breakdown Structure, WBS Design Principles, Project Management Environment, Role of the Participants. UNIT XII: PROJECT ASSET: ISSUES AND PROBLEMS, Introduction, Budgeting, Auditing, Post commissioningOperations,Contractual/LegalAspects,ProjectPerformanceEvaluation,Significance of Evaluation and Control, Role of Organisational Systems, Performance Control, Measuring Performance,OperationalControl,ManagementReporting,ProjectStatusReport. ReferenceBooks: 1. A Guide to the Project Management Body of Knowledge: (Pmbok Guide) by Project ManagementInstitute(PaperbackDec31,2008) 2.InformationTechnologyProjectManagement(withMicrosoftProject2007CDROM)(6thed) byKathySchwalbe(PaperbackMar24,2009) SEMESTERV BBA51CorporateLegalFramework UNIT I: Business and its Environment Business and its Environment, What is Business?, Legal EnvironmentofBusiness,GainingPracticalExperience. UNITII:LawofContractIntroduction,MeaningandEssentialsofaValidContract,Proposal(orOffer) andAcceptance[SS.39],CapacitytoContract[Ss.1012],ConsentandFreeConsent,Consideration [Ss.2(D),2325,185]. UNIT III: Unlawful Consideration and Object [Ss.2324], Contingent Contracts (Ss.3136), Quasi Contracts (Ss.6872) (Certain Relations Resembling those Created by Contracts), Performance of Contracts[Ss.3767]. UNIT IV: Contract of Agency Introduction, Definition of Agent and Agency, Different Kinds of Agencies,ClassificationofAgents. UNITV:DutiesandRightsofAgent.
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UNITVI:Principal'sDutiestotheAgentandhisLiabilitytoThirdParties,PersonalLiabilityofAgent, Terminationofagency. UNITVII:LawofSaleofGoodsIntroduction,DefinitionandEssentialsofaContractofSale,Goods andtheirClassification. UNITVIII:MeaningofPrice,ConditionsandWarranties,PassingofPropertyinGoods UNIT IX: Law of Negotiable Instruments Introduction, Meaning and Definition of a Negotiable Instrument. UNITX:CertainImportantConceptsandExplanationsofCertainTerms,PromissoryNotesandBills ofExchange,Cheques. UNIT XI: Holder and Holder in due Course, Privileges of a Holder in due Course, Negotiation of a NegotiableInstrument,Presentment,Dishonour,CrossingofCheques. UNITXII:LawofInsuranceNatureandPrinciplesofInsuranceLifeInsurance,FireInsurance,Marine Insurance,GainingPracticalExperience. ReferenceBooks: 1. CommonLegalFrameworkforTakeoverBidsinEurope2VolumeHardbackSet:Volume(Law PractitionerSeries)Hardcover(June30,2010)byDirkVanGerven 2. CorporateGovernanceandDevelopment:Reform,FinancialSystemsandLegalFrameworks (TheCrcSeriesonCompetition,RegulationandDevelopment)Hardcover(Aug.9,2009)by ThankomGopinathArunandJohnTurner BBA52SecurityAnalysis&PortfolioManagement UNIT I: Investment Management Nature of Investment Decisions, the Investment Process, InvestmentObjectivesandPolicy. UNIT II: Security Analysis, Portfolio Construction, Investment Opportunities, Investment Attributes/FactorsInfluencingSelectionofInvestment. UNITIII:PhilosophyofIndividualandInstitutionalInvestors. UNITIV:FundamentalAnalysisI:EconomicAnalysisConceptofEconomyAnalysis,MacroEconomic Analysis. UNITV:SignificanceofEconomicAnalysis,EconomyandIndustryAnalysis. UNITVI:FundamentalAnalysisII:IndustryAnalysisNeedforIndustryAnalysis. UNITVII:AlternativeClassificationofIndustries,IndustryLifeCycleAnalysis. UNITVIII:EconomicFactorsandIndustryAnalysis,SWOTAnalysisofIndustries. UNIT IX: Company Analysis Framework of Company Analysis, Financial Analysis, Fundamental AnalystsModel. UNITX:RatioAnalysis,ClassificationofRatios. UNITXI:TechnicalAnalysisTechnicalv/sFundamentalAnalysis,DifferentTechniquesofAnalysis, UNIT XII: Dow Theory, Criticism of Dow Theory, Trading Indicators, Volume Indicators, Investors ConfidenceIndicators.
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ReferenceBooks: 1. PortfolioConstruction,Management,andProtection(withStockTrakCoupon)byRobertA. Strong(HardcoverOct10,2008) 2. Mutual Funds: Risk and Performance Analysis for Decision Making by John A. Haslem (HardcoverMar14,2003) BBA53AdvertisingandSalesPromotion UNITI:CommunicationProcessIntroduction,ExternalandInternalFlowofCommunication,External Flow, and Internal Flow, Steps in Communication Process, Different Types of Communication Systems, Interpersonal Communication, Impersonal Communication, Integrated Marketing Communications,PersuasiveCommunication. UNIT II: Promotion Mix Introduction, Meaning and Nature of Promotion Mix, Components of Promotion Mix, Advertising , Personal Selling, Publicity, Direct Marketing, Benefits of Promotion, Introduction to Advertising Introduction, Meaning and Nature of Advertising, Objectives of Advertising,ImportanceofAdvertising,ClassificationofAdvertisement,ConsumerAdvertising. UNIT III: Advertising to Business and Professions, NonProduct Advertising, Organisation of Advertising Department Economic and Social Effects of Advertising Introduction Economic effects, Effect on the Value of Products or Services, Effect on Prices Effect on Consumer Demand and ConsumerChoice,EffectsonCompetition,SocialeffectsStereotypinginAdvertising,EthicalIssues, Advertising Principles of American Advertising Federation Advertising Agency Management Introduction, Client or Advertisers Role in Organising for Advertising, Centralised System, Decentralised System, Inhouse Advertising Agency, Advertising Agency, HowAdvertising Agencies Developed, FullService Agencies, Agency Structures, Other Types of Agencies, Agency Compensation, Agency Evaluation, How the Agencies Acquire New Clients: Advertising Campaign Introduction,PlanningandManagingAdvertising,AppraisalofAdvertisingOpportunity,Analyseand Define. UNIT IV: Target Market, Set Advertising Objectives, Determine Advertising Budget, Decide Media andCreativeStrategy,CreateAdds,Pretest,andReleaseAdds,EvaluateFinalResults(Posttesting), Advertising Budget, Approaches to Budgeting, Factors Affecting Allocation of Advertising Budget, MarketingStrategies. UNITV:MediaPlanning,SchedulingandRating,Introduction,TypesofMedia,MarketAnalysisand Identifying the Target Market, Market Analysis, Establishing Media Objectives, Developing and Implementing Media Strategies, Media Mix and Target Market Coverage, Geographic Coverage, Scheduling, Media Reach and Frequency, Media Rating, Qualitative Aspects of Media Vehicle Source,DeterminingtheRelativeCostofMedia,EvaluationandFollowUp,MediaCharacteristics. UNIT VI: Media Evaluation, Introduction, Television, Advantages, Limitations, Buying TV Time, BuyingNetworkTime,UpfrontBuys,SpotTelevision,Syndication,Sponsorship,Participation,Time Period and Programme Selection, Cable Television, Audience Measures, Radio, Advantages, Limitations,FMRadioChannels,Newspapers,ClassificationofNewspapers. UnitVII:DifferentTypesofNewspaperAdvertising,Advantages,Limitations,PurchasingNewspaper Space, Magazines, Consumer Magazines, Business Publications, Advantages, Limitations, Magazine Elements.
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Unit VIII: Circulation and Readership, Buying Magazine Space, Outdoor Media, Advantages, Limitations, Present State of Outdoor Media, Cinema and Videos, Advantages and Limitations of CinemaandVideoAdvertising. UNIT IX: Creative Strategy, Introduction, Creativity, Styles of Thinking, Planning Creative Strategy, Copywriting,Copywriters,GuidelinesforCopywriting,CopywritingforPrintAdvertising,Copywriting forbroadcastmedia,AdvertisingVisualisationandDesign,AdvertisingLayoutStrategy. UNIT X : Evaluation of Advertisement, Introduction, Basic Approach for Testing Advertising effectiveness, Pretesting (also known as Evaluative Research) Methods, Posttesting Methods, EssentialsofEffectiveTesting. UNITXI:IntroductiontoSalesPromotion,Introduction,DefinitionsofSalesPromotion,Featuresof Sales Promotion, Difference Between Sales Promotion and Other Promotion Mix Elements, Pull andPushStrategies,ConsumerPromotionTradePromotions,PromotionsforSalesForce. UNIT XII: Objectives of Sales Promotion, Introduction, Nature of Sales Promotion Objectives, Important Objectives of Sales Promotion, Increase in Sales Volume, Launch New Products and IncreaseTrial. ReferenceBooks: 1. AdvertisingandSalesPromotionStrategybyGerardJ.Tellis(HardcoverAug12,1997) 2. AdvertisingandPromotion:AnIntegratedMarketingCommunicationsPerspectivebyGeorge E.BelchandMichaelA.Belch(HardcoverJul1,2008) BBA54TrainingandDevelopment UNITI:OrganisationalTraining:AnOverviewIntroduction. UNITII:ConceptofTrainingandDevelopment,NeedforTraining,ImportanceofTraining UNIT III: A Checklist to Avoid Training Pitfalls, Principles of Learning, Modelling, Motivation, Reinforcement. UNITIV:Feedback,SpacedPractice,WholeLearning,ActivePractice1.7ApplicabilityofTraining 1.8 Environment,Areas of Training, Knowledge, Technical Skills,Social Skills,Techniques,Types of Training: Skills Training,Refresher Training,Crossfunctional Training,Team Training,Creativity Training. UNITV:AssessmentofTrainingNeedsIntroduction,ConceptofTrainingNeedsAssessment. UNITVI:PurposeofTrainingNeedsAssessment,LevelsofTrainingNeedsAssessment. UNITVII:IdentifyTrainingObjectives,ProcessofConductingaNeedsAssessment. UNIT VIII: Methods and Techniques of Training Introduction, OntheJob Training, Job Instruction Training(JIT). UNITIX:Coaching,Mentoring,JobRotation,ApprenticeshipTraining,CommitteeAssignments,Off theJob Methods, Training Techniques, Demonstration Technique, Lecture Technique, Simulation Games, InBasket Exercise Management Development Introduction, Concept of Development, Definition of management development, Need for Management development, Importance of ManagementDevelopment,StepsintheOrganisationofaManagementDevelopmentProgramme, MethodsofManagementDevelopmentIntroduction,DecisionmakingSkills,In,basket,CaseStudy, BusinessGames.
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UNIT X: Introduction to Learning, Introduction, Types of Learning, Theories of learning, Classical Conditioning, Operant Conditioning, Cognitive Learning Theory, Social Learning, Reinforcement, Punishment and Extinction, Learning Curves, Linkage of Learning with training and Learning Organisation. UNIT XI: Learning Organisation, Introduction, Characteristics of Learning Organisation, Difference betweenTraditionalandLearningOrganisations,OrganisationalLearning,InstrumentsonLearning Organisation,EssentialsforDevelopingaLearningOrganiSation,SolidFoundation,ClearandWell definedStrategy,GoldenRules. UNIT XII: Performance appraisal, Introduction, Definition of Performance Appraisal, Features of erformance Appraisal, Objectives of Performance Appraisal, Performance Appraisal Process, Need forPerformanceAppraisal,EssentialsofPerformanceAppraisal,ProblemsofPerformanceAppraisal, Judgement Errors, Poor Appraisal Forms, Lack of Rater Preparedness, Ineffective Organisational PoliciesandPractices. ReferenceBooks: 1. EmployeeTraining&DevelopmentbyRaymondA.Noe(PaperbackOct23,2009 3. TurningTrainingintoLearning:HowtoDesignandDeliverProgramsthatGetResultsbySheila W.FurjanicandLaurieA.Trotman(PaperbackMar1,2000) BBA55BusinessEnvironment UNITI:Concept,NatureandScopeofBusiness,ScopeofBusiness,Industry,Commerce,Commercial Activities,BusinessOrganization. UNIT II: Forms of Business Organization Sole Proprietorship, Partnership, Joint Hindu Family Firm, JointStockCompany,CooperativeOrganisation,TypesofCompanies,FeaturesofanIdealformof Organisation,InitialChoiceofOrganisation. UNITIII:ExpansionofBusinessandChoiceofOrganisation,ChoicebetweenManagerandPartner, Choice between Partnership and Private Company, Choice between Private Company and Public Company. UNIT IV: Internal Trade Channels of Distribution Meaning of Channels of Distribution, Choice of ChannelsofDistribution,Middlemen,Wholesalers,Retailers,EliminationofMiddlemen UNITV:KindsofRetailDistribution,DepartmentalStore,MultipleShopsorChainStores,MailOrder House,ConsumersCooperativeStore. UNIT VI: Export and Import Trade (International Trade)Export Trade, Import Trade, Import Trade Procedure, Entrepot Trade, Types of Price Quotations, Bonded Warehouse, Bill of Lading, Charter PartyExportPromotion,BankingSysteminIndiaDefinitionofBanking,Service/BusinessesPrmitted foraBankingCompany,BusinessProhibitedforaBankingCompany. UNIT VII: Types of Banks, Indian Banking System , Nationalisation of Banks, Types of Accounts, ,BankingReformsinIndia,RiskManagement,ImprovingProfitability,GlobalStandards,Negotiable Instruments, Definition, Characteristics of a Negotiable Instrument, Types of Negotiable Instruments. UNIT VIII: Transport and Storage: Modes of Transport, Rail Transport, Road Transport, RailRoad Competition,WaterTransport,AirTransportComparativeStudyofModesofTransport,Storageand
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Warehousing, Types of Warehouses , Business Risk and Insurance, Principles of Insurance, Life Insurance,FireInsurance,MarineInsurance,MiscellaneousInsurance. UNIT IX: Basic Concepts of the Indian Business Environment, Economic Environment of Business, CriticalElementsoftheEconomicEnvironmentofBusiness,SocioculturalEnvironmentofBusiness, Critical Elements in the Sociocultural Environment of Business, Politicolegal Environment of Business, Critical Elements in the Politicolegal Environment, Social Responsibilities of Business, Technological Environment, Business Decisionmaking and the Impact on Busines Environment, Summary. UNIT X: Basic Features of the Indian Economy, National Income & GDP, Composition & Growth Trends,Summary. UNITXI:EconomicPlanning:NeedsandObjectives,IntroductiontoEconomicPlanning,Economic Planning Strategies in India, Economic Planning and the Citizens of India, Economic Development UnderthePlans,PlanningfortheNineties. UNIT XII: The Indian Financial System, Structure of the Indian Financial System, Financial Sector Reform,Summary. ReferenceBooks: 1. AdvertisingandSalesPromotionStrategybyGerardJ.Tellis(HardcoverAug12,1997) 2. AdvertisingandPromotion:AnIntegratedMarketingCommunicationsPerspectivebyGeorge E.BelchandMichaelA.Belch(HardcoverJul1,2008) SEMESTERVI BBA61ManagementInformationSystem UNITI:IntroductionToInformationAndBusinessInformationSystemIntroduction,UnitObjectives, InformationSystem,ComponentsofInformationSystem,TypesofInformationSystems, UNIT II: Introduction to Business System, Inventory Control, Inventory Control System, ManufacturingPlants,AccountingSalesOrderProcessing,BusinessInformationSystem. UNITIII:FinancialAccountingSystem,SalesandMarketingSystem,ManufacturingandProduction System Human Resource System ,Relation between Information System and Business Process; ,Evolving Role of Information System ,Information as a Necessary Evil Information as a General Management Support; ,Information for Decisionmaking; ,Information as a Strategic Resource ,Characteristics of Information System Timeliness; ; Relevance; Adequacy; Completeness; Explicitness; ,Exception Based , Need of Information System in an Organization; ,Information Management , Sources of Information; ,Uses of Information in an Organization; , Functions of Information Management; , Goals of Information Management; , Components of Information Management; , Functional Components of Information Management; Organization of Information Management ,Information and its Value, Types of Information;, Value of Information, Decision making,TypesofDecisionsinDecisionmaking;DecisionmakingandIS. UNIT IV: Information System, Organization, Management And Strategy Introduction, Unit Objectives. UNIT V: Organization and Information System, Organization, Principles of an Organization, FeaturesofanOrganization.
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UNITVI:OrganizationalBehaviour,ApplicationsofInformationSystemsinOrganizations. UNIT VII: The Changing Role of Information Systems in an Organization, Effects of Information SysteminanOrganization,InternetandOrganization. UNIT VIII: Implication for the Design and Understanding of Information System Unit Objectives, IntroductiontoSystemAnalysis,DeterminationofRequirements,DetermineFrequency,Timingand Volume,Interview,Questionnaire;RecordReview;Observation,IntegratedInformationSystemIn AnOrganizationUnitObjectives,UseofDatabaseforIntegration,AcrossFunctionalAreasFinancial InformationSystem,MarketingInformationSystem;Production/ManufacturingInformationSystem. UNITIX:SystemDevelopmentMethodology,DevelopingInformationSystemSolution;,Phasesof theSystemDevelopmentLifeCycle,SystemInvestigation;,DeterminingInformationRequirements; ,Analysing System Needs; , Designing the Proposed System; , Developing and Documenting Software;,Testing and Maintaining the System;, Implementing and Evaluating the system , System DevelopmentApproaches,WaterfallModel;,PrototypingModel;,IterativeEnhancementModel;, SpiralModel. UNIT X: System Analysis Unit Objectives; , Introduction to System Analysis; , Determination of Requirements,UnderstandtheProcess,IdentifyDataUsedandInformationGenerated;Determine Frequency, Timing and Volume; , Know the Performance Controls , Strategies for Requirement Determination,Interview;,Questionnaire;RecordReview;Observation,StructurednalysisTools , DataFlowDiagram;DataDictionary;DecisionTreeandStructuredEnglish;,DecisionTable. UNIT XI: System Design , Unit Objectives; , Objectives of System Design; , Conceptual Design Defining Problem; Setting System Objectives; Identifying Constraints; Determining Information Requirements; Determining Information Sources; Developing Various Designs; Documenting ConceptualDesign;,PreparingReport,SystemDesigningMethods,Problemartitioning;,Structured Design;,TopDownDesign;,LogicalandPhysicalDesign,DetailedDesignofSystem,ProjectPlanning and Control; Involvement of the User; Definition of Detailed Subsystem; Output/Input Design; FeedbackfromtheUser;DesignoftheDatabase;DesignoftheProcedure;DesignDocumentation. UNITXII:IntegratedInformationSystemInAnOrganization,UnitObjectives;UseofDatabasefor Integration; Integration Across Functional Areas Financial Information System; Marketing InformationSystem;Production/ManufacturingInformationSystem;HumanResourceInformation System,IntroducingDecisionSupportSystemFeaturesofDSS;BenefitsofDSS;ApplicationofDSS; InteractiveSystemforDSS,IntroducingExpertSystemBusinessExpertSystem;Buildingblocksof BusinessExpertSystems;ProcurementOptions;BenefitsofBusinessExpertSystems;Problemsin ImplementationofBES;LimitationsofBusinessExpertSystemsseofArtificialIntelligence;Useof Robotics. ReferenceBooks: 1. ManagementInformationSystems(11thEdition)byKenLaudonandJaneLaudon(Hardcover Jan9,2009) 2. Management Information Systems for the Information Age by Stephen Haag and Maeve Cummings(HardcoverNov11,2009)
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BBA62QualityManagement UNITI:UnderstandingQuality,Perspectives,IntegratingPerspectivesonQuality. UNITII:BusinessExcellencethroughQuality,QualityManagement. UNIT III: Strategy of Quality Management, Customer and Quality Focus, Challenges and Opportunities uality Philosophies ,Quality Philosophy, management Method (Deming Method),JosephJuran,PhilipCrosbyArmandFeigenbaum,GenichiTaguchi,KaoruIshikawa UNITIV:IntroducingTotalQualityManagementConceptsandPrinciplesWhatisTQM? UNITV:WhatdoesTQMCover?,TQM:TheGuidingPrinciple. UNITVI:HondaExperience,HewlettPackard,FordQualityExcellence,Motorola. UNITVII:ProblemSolvingandContinuousImprovementIntroduction,Tools. UNIT VIII: Implementation of Six Sigma, Six Sigma and TQM: Similarities and Differences, Kaizen, KanbanandJIT. UNITIX:OrganizationalManagementSystem. UNITX:ReengineeringExecutiveOverview,HowisReengineeringDone? UNIT XI: Major Components of Business Process, Reengineering (BPR), What Results can be Expected? UNIT XII: Cases where Reengineering has worked Organizational Restructuring, Cases on Restructuring,BusinessGoal,WhatisLogistics? ReferenceBooks: 1. QualityManagementforOrganizationalExcellence:IntroductiontoTotalQuality(6thEdition) byDavidL.GoetschandStanleyDavis(HardcoverJan9,2009) 2. QualityManagement(2ndEdition)byDonnaC.S.Summers(HardcoverApr26,2008) BBA63ManagementofFinancialInstitutions UNIT I: Indian Financial System And Financial Institutions Introduction, Functions of Financial Institutions. UNITII:ScopeofFinancialServices,CorporateAdvisoryServicesbyFinancialInstitutions. UNITIII:DevelopmentBanking,CommodityTradingANewAvenueforCommercialBanks. UNITIV:RoleofFinancialInstitutionsinEconomicDevelopment,Summary. UNITV:CommercialBanksIntroduction,EvolutionofCommercialBanking,FunctionsofCommercial Bank. UNITVI:RiskManagement,TypesofRisk,RBIGuidelinesforRiskManagement,RiskManagement Systems,FunctionsofBankCapital. UNITVII:ClassificationofCapitalofBanks,CRRandSLRonInterbankDeposits. UNITVIII:ReserveBankOfIndiaOrganisationandManagementofRBI. UNIT IX: Reserve Bank Objectives, Traditional Functions, Objectives of Credit Control, Other Controls. UNITX:MonetaryPolicyandEconomicVariables,BankRateandInterestRates,ImportanceofBank Rate,ImpactofBankRatePolicy. UNITXI:DevelopmentBanksInIndiaIntroduction,NatureofDevelopmentBanking,Development BanksinIndia.
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UNIT XII: Functions of Development Banks in India, Term Loans from, Development Banks, DevelopmentFinanceInstitutions. ReferenceBooks: 1. FinancialInstitutionsManagement:ARiskManagementApproachbyAnthonySaundersand MarciaCornett(HardcoverSep17,2010) 2. Financial Institutions Management: A Risk Management Approach with S&P card (McGraw Hill/Irwin Series in Finance, Insurance and Real Estate) by Anthony Saunders and Marcia Cornett (HardcoverOct3,2007) BBA64ConsumerBehaviour UNIT I: Consumer Behaviour Nature, Scope and Applications Nature and Scope, Consumer Behaviour Defined, Development of the Field of Consumer Behaviour, Development of Marketing Concept,DisciplinesInvolvedintheStudyofConsumerBehaviour,ConsumerBehaviourApplications inMarketing. UNIT II: Consumer Perception Sensation (Exposure to Stimuli), Attention, Perceptual Organisation (Interpretation),InterpretationofStimuli,ImagesareImportanttoConsumers. UNIT III: Consumer Attitudes Functions of Attitude, Attitude Models, Factors Inhibiting the RelationshipbetweenBeliefs,FeelingsandBehaviour. UNIT IV: Consumer Attitude Change Strategies, Multiattribute Models and Attitude Change, Katz Functional Theory and Attitude Change, Elaboration, Likelihood Model and Attitude Change, Post purchaseAttitudeChange. UNIT V: Buying Process the Buying Process, Make an Offer, the Buying Decision, Perspectives on ConsumerBehaviour,ProblemRecognition. UNITVI:ConsumerNeedsandMotivationNeeds,Goals,ClassifyingMotives,NeedsandGoalsare Dynamic,FrustrationandDefenceMechanisms. UNIT VII: Needs and Goals may vary among Individuals, Motive Arousal, Systems of Needs, and MotivationResearch. UNIT VIII: Group Influence And Consumer Behaviour When do Groups Exert Influence?, Types of ReferenceGroups,NatureofReferenceGroups,ReferenceGroupInfluencesonConsumers,Relative Importance of Informational, Comparative and Normative Influences, Applications of Reference GroupInfluences. UNIT IX: Family Buying Influences, Family Life Cycle Stages, Nature of Household or Family Purchases,NatureofFamilyDecisionMaking,HusbandwifeInfluences,ParentchildInfluences. UNIT X: Consumer And Cultural Influence The Characteristics of Culture, Cultural Values, Cultural Differences in Nonverbal Communications, Crosscultural Influences, Aspects of Subcultures, LifestyleInfluence,TheVALS(ValuesandLifestyles). UNIT XI: Social Class Influence and Consumer Behaviour The Nature of Social Class, Symbols of Status,ConceptofMoneyandSocialClass,SocialClassCategories,SocialClassCategoriesinIndia UNITXII:PrePurchaseAndPostPurchaseBuyingBehaviourPrepurchaseBuyingBehaviour,Post purchase Dissonance, Purchase Evaluation and Satisfaction/Dissatisfaction, Dissatisfaction Responses.
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ReferenceBooks: 1. ConsumerBehaviourbyMartinEvans,Gordon Foxall,andAhmadJamal(PaperbackJun2, 2009) 2. Consumer Behaviour: A European Perspective by Miceal Solomon, Gary Bamossy, Soren Askegaard,andMargaretK.Hogg(PaperbackJan21,2010

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