TOPIC:

Group Members

Nadeem Shehzad Munaf Younas Mohammad Zeeshan Mohammad Muddassar Mohammad Asif

1. Introduction of Ufone 2. Etisalat (Ufone owned)

3. Background of Ufone
4. Vision Statement 5. Mission Statement 6. Core values 7. Brand Element of Ufone

8. Marketing Tools (4Ps) use in Ufone 8.1 Products of Ufone 8.2 Price Strategy of Ufone 8.3 Promotion tools of Ufone 8.4 Placement of Ufone 9. Competitors of Ufone 10. SWOT ANALYSIS 11. Recommendation for Ufone 12. Conclusion

Introduction

Introduction

The company commenced its operations under the brand name of Ufone from Islamabad on January 29 2001. After the privatization of PTCL, Ufone is now owned by Etisalat.

Etisalat

Etisalat has been the telecommunications service provider in the United Arab Emirates since 1976. It has built up state-of-the-art telecom infrastructure and taken a leadership position of innovation and reliability among regional and international operators.

Background
In 1990 After eleven years in January 2001 Pak Telecom mobile limited (PTML) initially they started their service in major cities Ufone invested around $ 65 million Ufone targeted the middle class Ufone not only focused on the technical capabilities, but to provide subscribers a convenient to get connections and services. Ufone GPRS worldwide SMS at flat rates

Background
Ufone Info service through which user can get latest information about news, sports, religion, horoscope, stock exchange etc even live sports updates. The tariff packages have been designed keeping in mind the requirements of every segment of the society may that be a housewife, a taxi driver, a trader or a student. Before the launch of Ufone Ufones strategy from the day one Ufones own performance

Operating Performance
Ufones operational performance has been very encouraging. Despite the stiff competition in Pakistan telecom market which has led to reduction of prices to bare minimum level, due to its aggressive policies and exercising strict control over expenses the Company managed to improve its revenue and after-tax profit by 87% and 54% respectively, as compared to last year.

Vision
To be the leading Information and Communication Technology Service Provider in the region by achieving customer satisfaction and maximizing shareholders' value'.

Mission
To achieve our vision by having
An organizational environment that fosters professionalism, motivation and quality An environment that is cost effective and quality conscious Services that are based on the most optimum technology "Quality" and "Time" conscious customer service Sustained growth in earnings and profitability

Core Values

Professional Integrity Customer Satisfaction Teamwork Company Loyalty Corporate Information

Brand Element
Brand Name: Ufone Logo: A logo is a symbol that represents a company, product, service, or other entity, and the ufone logo like Slogen: Its all about u Tum hi tu ho everybody loves to