Oracle CRM

Marketing
Enterprise Marketing Automation & Marketing Analytics

Complete Marketing Flow

Automate End-to-End Marketing

Analyze
Customer Patterns Marketing Performance Sales Results

Target Customers
Segmentation Predictive Analytics List Management

Monitor Results
Responses & Leads Marketing Spend Revenue & ROI

Analyze

Plan

Target

Execute

Monitor

Measure & Improve Marketing Performance

Create Plans
Budgets Campaigns and Events Products

Implement Plans
Multi-Channel Execution Consistent Content

Pricing and Offers

Response and Lead Management

Oracle Marketing Product Footprint

Oracle Marketing
Plan Fulfill Analyze

Marketing Capabilities Multi Campaigns List Channel Events Mgmt Budgets Response Predictive Forecasts Offers Mgmt Modeling Metrics Marketing Components Financials Advanced Pricing Inventory 1 to 1 Fulfillment Scripting Leads Mgmt Data Mining Daily Business Intelligence

Collaboration Foundation

Marketing Foundation Layer

Content Manager

Customer Data Hub

Application Foundation Layer

Interaction Center

Oracle Marketing leverages

Oracle Customer Data Hub Oracle Content Manager Oracle Proposals Oracle Scripting and iSurvey Oracle Sales and Telesales Oracle Advanced Outbound Oracle One-to-One Fulfillment Oracle iStore Oracle Personalization Oracle Partner Management Oracle Quoting, Order Management and Financials Oracle Discoverer

Oracle Marketing Product Overview New in 11i10

Campaign Workbench - New user interface for campaign execution. Makes schedules more functional and easier to create.
Integration with Oracle Personalization - Oracle Marketing can be integrated with Oracle Personalization (OP) through Web schedules. This integration enables enhanced product recommendations for Web advertisements. Integration with Oracle Content Manager Integration to OCM provides a secure content repository for uploading content for marketing collateral. Fatigue Rules - Provide marketers with a tool to prevent over-contacting a customer regardless of the promotion or segmentation strategy.

Oracle Marketing Product Overview New in 11i10

Audience Workbench - Provides marketers with an intuitive interface to create and manage lists, analyze list effectiveness, examine list trends, and directly view or modify their most recent lists.
Data Mining Enhancements New predictive model types, optimal targeting anaysis capability, Improved implementation (fewer steps) Additional Miscellaneous Enhancements - Added venue capacity and registration info to event venues - Cancelled schedules no longer considered for data validations

- Can register B2C customers from marketing registration screens

Campaign Workbench
Benefits
Management of multichannel campaign execution

Analyze campaign
effectiveness & metric trends

Directly access most

recent campaign schedules

Easy navigation to other

features via Shortcuts

Sales Campaigns
Benefits
One-page campaign
creation for Sales Managers

Target high value

cross-sell & up-sell opportunities

Automatically
generate and route leads to Sales Reps

Integrated marketing
collateral and proposal generation

Content Manager Integration

Benefits

Manage and associate approved content with campaigns and Web ads Add recommended content based on the selected product

Create cover letters for email, fax and print channels Maximize collateral reuse

Audience Workbench
Benefits
Intuitive dashboard
for List Managers

Quickly create or
import target customer lists

Analyze list
effectiveness & metric trends

Directly create
campaign schedules from lists

Fatigue Management
Benefits
Automatically
prevent over-contact

Forecast fatigue
counts to determine timing of marketing activities

Define contact
protocols limited by time and by channel

Enhanced Predictive Analytics

Benefits
Enables real Target
Marketing support

Use predictive model

results to score and target customers

Select customers with

high propensity scores

Simulate ROI based on

costs & projected revenues

Apply budget constraints Automatically generate

optimal campaign lists

Enhanced Leads Management

Features & Benefits

Duplicate leads prevented

based on user-defined rules

New linking rules for

matching customer interactions to corresponding leads

Enhanced lead import

flexibility via userprocessing hooks

Enhanced lead import

performance via parallel processing

Marketing Actionable Daily Business Intelligence

Flexible Time Periods Flexible Comparisons

Real-Time Results

Daily updates on key performance indicators Trending Analysis

Links

Graphs Performance Measures

Actionable information on savings and incremental revenue opportunities At a glance:

-

Campaign responses
Lead to opportunity conversion Cost / revenue per lead

Reports -

Booked order amount