ORACLE MARKETING 11i

data sheet
Oracle® Marketing is the application that uses enterprise customer information to plan and execute
information-driven marketing activities. Oracle Marketing is a key component of the Oracle Customer
Relationship Management solution, the integrated suite that drives profitable customer interactions.

Leverage Enterprise Data to Increase Marketing Results

In today’s global economy, marketing organizations are under constant pressure to meet
competitive threats, increase revenue, and grow customer value. Yet point marketing solutions
based on fragmented customer data often produce redundant efforts that actually reduce loyalty
and value. The solution is marketing from a single, complete view of each customer that draws on
information from all parts of the business. Oracle Marketing is the heart of an integrated CRM
solution that transforms data from across the enterprise into actionable marketing insight that drives
coordinated marketing efforts. The system provides workflow and automation to streamline key
marketing processes—from segmentation and predictive modeling, to campaign planning and list
generation, to execution through direct, indirect, and eCommerce sales channels. With complete
integration to Oracle Sales, Order Management, and Finance, Oracle Marketing provides seamless
execution of your marketing strategy.

Oracle Marketing Audience Workbench allows Marketing Managers to Monitor Key Business Activities

With Oracle Marketing you can:

• Turn customer data into competitive advantage
• Market consistently across points of customer interaction
• Accurately measure impact

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Turn Customer Data into Competitive Advantage
Oracle Marketing provides a complete shared data model and a set of scalable analysis tools that
turn data from all parts of the business into actionable marketing insight.

Customer Data Hub Identifies Customers across Interactions

Oracle Marketing leverages the unique Oracle Customer Data Hub to provide a single 360-degree
view of customer’s information across all business applications. The system consolidates data from
Oracle and legacy applications to provide a single definition of each customer. This unified view
allows marketers to recognize and consistently treat customer across all functional areas—
including Sales, e-Commerce, Service, and Order Management. Complete access to purchase and
service history from multiple contact points helps you serve your customers better and track their
behavior and value over time.

Oracle Customer Data Hub and Oracle Marketing Integrate to Identify High Value Customers

Integrated Predictive Models Identify Customers that Merit Investment

Every business needs to identify and focus investments on customers and prospects with the
highest potential value. Oracle Marketing leverages Oracle Data Mining to build predictive models
that maximize the return on your customer investments—including campaign response, attrition
risk, and any number of user-defined customer behaviors. Marketing costs and budget constraints
can be applied to optimize the models, which can be deployed to drive through Oracle Marketing,
Oracle TeleSales, and Oracle Sales.

Advanced Segmentation Drives Differentiated Offerings

Oracle Marketing provides flexible segmentation tools to easily group customers for differentiated
campaigns and service offerings. ‘Natural language’ queries and graphic segmentation tools help
business users enable quickly build segments and generate target lists without prior database
knowledge or IT help. Out-of-the-box list templates support common marketing communications,
including cross-sell, up-sell, and follow-up for previous marketing interactions, responses, and
leads. Lists can be defined using customer data stored either within the customer model or any
user-defined data source.

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Market Consistently Across Points of Customer Interaction
Oracle Marketing drives and coordinates marketing and sales activities across the enterprise,
enabling you to deliver a consistent message to your customers.

Multi-Channel Promotions Distribute Information to Points of Customer Interaction

With Oracle Marketing you can plan, manage, and track cross-channel initiatives—including direct,
telesales, and E-Commerce—within a single planning and tracking interface. Built-in content
management stores manages collateral across channels, while templates and role-based approvals
ensure that your brand is represented accurately—whether the campaign is delivered via email,
direct mail, or telesales, or the Web.

Interaction-Based Offers Create New Revenue Opportunities

Oracle Marketing uses up-to-date information to deliver targeted offers to customers when they are
most receptive. Offers can be triggered by simple events such as recent purchases or balance
changes, or by changes in customer behavior over time. Through integration with all Oracle CRM
applications, the system can deliver offers through automated emails, telesales call-downs or lead
passing to the direct sales force, and dynamic Web content with automatic click-through URLs.
Oracle Marketing also leverages Oracle Personalization to further target offers to each customer in
real time.

Fatigue management predicts and prevents over-contact across all offer channels

Complete Fatigue Management Prevents Over-Contact

Oracle Marketing’s fatigue management makes it easy to define rules of engagement with your
customers to automatically prevent over-contact. Because Oracle Marketing is your central planning
tool, fatigue management takes into account all contacts and enforces customer preferences across
all channels. Oracle Marketing also forecasts fatigue trends so you can predict the contact
frequency and channels with yield the best results.

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Accurately Measure Impact
Oracle Marketing accurately measures the impact of your marketing efforts using information from
all across the enterprise.

Integrated Customer Management Delivers True Marketing Visibility

Oracle Marketing draws information from Oracle’s ERP and CRM applications to give marketers a
complete understanding of customers interactions across all parts of the business. Key examples
include: Oracle Advanced Pricing and Order Management for offer delivery and fulfillment
optimization; iStore for web advertising and real time recommendations; iSupport for cross-sell, up-
sell and informational inbound marketing; Sales and Partner Relationship Marketing for
collaborative outbound marketing; and Scripting for online customer dialogue management. By
drawing on information from all of these sources, Oracle Marketing provides comprehensive
customer insight.

Daily Business Intelligence Provides Up-to-Date Assessment of Marketing Results

Oracle Marketing’s included Daily Business Intelligence (DBI) for Marketing pre-defined Key
Performance Indicators (KPIs) and over 100 pre-built reports right out of the box. No data
warehouse or additional data models are required. DBI also includes with role-oriented pages that
provide each user with the most relevant, actionable information in near real-time. The system
enables you to monitor the end-to-end performance of your campaigns—including which campaign
is responsible for which sale, revenue by product for each campaign, and which offers are driving
the highest lead penetration.

Oracle Marketing Daily Business Intelligence Accelerates Business Decisions

Campaign Reports Provide Updates on Channel Delivery and Reach

While DBI provides you with aggregated management-level information, Oracle Marketing
operational metrics help you track the effectiveness of individual marketing campaigns. These
operational reports provide real-time status updates on audience fatigue and suppression, channel
delivery, click-through tracking, and web or survey activity. They provide a comprehensive, near
real-time health check on marketing activities.

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KEY FEATURES
Budget Management and Market Planning
• Calendaring and Gantt campaign views
• Flexible forecasting and rollup metrics
• Checkbook-style budget management
• Cost and revenue tracking
• Offer management
Campaign Management and Execution
• Template based campaigns
• Multi-channel communications includes:
mail, email, fax, web, events, sales
• Trigger based campaigns
• Integrated approvals workflow
• Team-based security model
E-Marketing
• Email marketing and web management
campaign channels
• Out-of-the-box Oracle iStore and
iSupport integration
Integrated Content Management
• XML-based content template model;
XSL deploy and publish models
• Content rendition support
• Flexible taxonomy for content access
• Web, sales, marketing, and fulfillment
integration
Customer Segmentation and List Management
• Intuitive Audience Workbench with
‘natural language’ interface for lists
• In-place integration with existing
customer data marts
• Rented and purchased lists support
• N-level hierarchical segmentation
• Fatigue Management provides over-
contact checks
• Integration with Interaction Center for
contact history tracking and insight
Predictive Modeling and Analytics
• Seamless Integration with Oracle Data
Mining provides a closed loop process
for predictive customer behavior
• Flexible modeling and scoring
• Optimal targeting analysis
• Integrated with Oracle Personalization
for real time web offer recommendations
Lead Management
• Flexible lead imports wizard
• Flexible rules engine to capture, cleanse,
process, and distribute leads
• Monitoring engine for follow up latency
• Integration with Oracle Territory Manager
• Oracle Customer Data Quality
Management support
• Real time rules utilization and
effectiveness tracking
Marketing Intelligence
• Oracle Daily Business Intelligence for
Marketing and Leads
• Team-Oriented Pages, Configurable for
different roles
• Management Summaries and Key
Performance Indicators with flexible drill
and pivot
• Ability to preserve time and do trending
using ‘To Date’ analysis
• Role based dashboards for real time
campaign tracking
Event Logistics Management
• Defines event registration rules
• Web registration enabled through
integration with Oracle Scripting
• Automatic email notification to event
registration
Partner Management
• Enable routing leads to indirect marketing
channels and partner marketing initiatives
• Provide product offers and promotions to
channel partners and partner groups
Robust Security
• Restrict access to one or more marketing
initiatives to team members by using the
Confidential Flag
• Provide limited read access to initiatives
and enable roll up access to programs by
making the initiatives non-confidential
Complete Solution
• Supports global marketplace with global
currencies and multiple language support
• Oracle Customer Data Hub consolidates
Oracle and Non-Oracle data for a
consistent definition of customers,
suppliers, partners, and employees
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Oracle Corporation
World Headquarters
500 Oracle Parkway
Redwood Shores, CA 94065
USA

Worldwide Inquiries:
650.506.7000
Fax: 650.506.7200
http://www.oracle.com
Oracle Corporation (Nasdaq: ORCL) is the world's leading supplier
of software for information management, and the world's second largest
independent software company. With annual revenues of more than $10.1
billion, the company offers its database, tools and application products,
along with related consulting, education, and support services, in more
than 145 countries around the world.

Features and screen shots shown may not correspond exactly to the
released product.

Oracle is a registered trademark of Oracle Corporation.

All other company and product names mentioned are used for identification
purposes only and may be trademarks of their respective owners.

Copyright © 2005 Oracle Corporation

All Rights Reserved

Last Updated: Aug, 2005

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