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Prof. G Ram Reddy Centre for Distance Education Osmania University, Hyderabad 500 007, A.P.

Code No. 304 / CDE

FACULTY OF TECHNOLOGY B.H.M & C.T. III Year (CDE) (Main) Examination, June 2013 Subject: Travel & Tourism Time: 3 hours Max Marks: 70

Note: Answer all questions. All questions carry equal Marks (14 Marks Each)

1. (a) What are the various constituents of the Tourism Industry and what do you understand by Tourism system? OR (b) Briefly describe (any Four): (i)WTO (ii)IATA (iii)UFTAA (iv)ITDC (v)IATO (vi)TAAI (vii)FHRAI 2. (a) What are the different forms & types of Tourism and explain their motivational behaviours? OR (b) What do you understand by MICE? 3. (a)Differentiate between ecotourism and sustainable tourism OR (b) Write an essay on wildlife tourism

4. (a) What is market segmentation and why is it important in tourism industry. OR (b) What do you understand by Market positioning? What are the various Positioning Strategies? 5. (a) Discuss the basic steps involved in planning an itinerary. OR (b) What are the various elements to be considered while costing a tour? Support your answer with example. ___________________________________________________________________

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