Scribd Logo
Upload

Welcome to Scribd!

  • Areas of Consideration For Revlon

    Uploaded by

    strife81
    25 views5 pages
    The document analyzes internal and external factors for a company. Internally, strengths include strong social responsibility and marketing programs, while weaknesses are large debts and minimum product diversification. Externally, opportunities exist in growing demographics using personal care products, while threats include declining core demographics and increasing safety concerns and competition.

    Original Description:

    SWOT ANALYSIS and Case Study 2013 Revlon Case Study

    Original Title

    Areas of Consideration for Revlon

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document analyzes internal and external factors for a company. Internally, strengths include strong social responsibility and marketing programs, while weaknesses are large debts and minimum product diversification. Externally, opportunities exist in growing demographics using personal care products, while threats include declining core demographics and increasing safety concerns and competition.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    25 views5 pages

    Areas of Consideration For Revlon

    Uploaded by

    strife81
    The document analyzes internal and external factors for a company. Internally, strengths include strong social responsibility and marketing programs, while weaknesses are large debts and minimum product diversification. Externally, opportunities exist in growing demographics using personal care products, while threats include declining core demographics and increasing safety concerns and competition.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Areas of consideration

    Click to edit Master subtitle style

    2/7/13

    Internal Factors
    Strengths

    1.Strongsocialresponsibilityprograms. 2.Minimummanagementexpenses. 3.Strongmarketingprogram. 4.Strongresearchanddevelopmentprogra m. 5.Largemassmerchandisersandchaindr ugstores.


    2/7/13

    Weakness

    1.Ahugeamountoflongtermdebts. 2.Highpricesthancompetitors. 3.Lackoffinancialresources. 4.Minimumdiversifiedproductscompared withcompetitors. 5.Largeamountofadvertisingexpenses. 6.Decreaseincurrentassetsandincrease


    2/7/13

    External Factors
    Opportunities

    1.TheyoungmigrantstoAmericaareincr easing. 2.PersonalCareproductsusageisincreasi ng. 3.Menalsousingthecosmeticproducts. 4.LatinAmericarepresentsagrowthoppo 2/7/13 rtunity.

    Threats

    1.Theyoungagewomenaredecreasing. 2.Theracialandethnicissues. 3.Consumersconcernsaboutproductsafe ty. 4.Thecompetitionisincreasingdaybyda y.


    2/7/13

    You might also like