OF THE

GLOBAL
CORPORA
TION
Group II
Salvador, Francheska Sharon
Espeña, Don Sergio Enrico
Balbalosa, Christine Joy
Agua, Angelica
Pañares, Hasia
Badayos, Beverly Anne
PRESENCE IN
KEY GLOBAL
MARKETS
 GLOBAL MARKETING
is the process of adjusting the marketing strategies of your
company to adapt to the conditions of other countries. This is
more than selling your product or service globally. It is the full
process of planning, creating, positioning, and promoting your
products in a global market.
PRESENCE IN KEY GLOBAL
MARKETS
Presence in key Global Markets is all about a country/corporation that
takes the largest global market share of their product. They have their own
extensive sales and distribution network, providing off season delivery,
providing shipping and blending services for end users.

U.S.A. is a dominant presence/key participant in

the global Market.

China is a threat to the USA dominance in

Global Market. The Made in China 2025 Plan
highlights a new generation IT as a prioroty sector
for the country.
CONSUMPTION

This is an example of the global share of USA in the different sectors in the Global
Market.
 LATEST FACTORS/TRENDS THAT
INFLUENCE CONSUMPTIONS
These are the trends or factors that recently dictates the consumptions in a global
scale/market
1. Digitally joined
The transformation of digital media and technology, which in the last decade has
evolved from "communication facilitator" to the creation of new and multidimensional
forms of interaction, will continue to create new collective experiences and shape the
way in which consumers connect and collaborate.
2. A world without plastic - Consumers more attentive to waste
The struggle for a society free from "plastic slavery" has gained momentum in recent
years and will only grow in 2019, with more attentive consumers who reject products
whose plastic packaging.
With this trend, consumers will show themselves to spend more on products with
recyclable materials and whose brands are effectively concerned about the environment.
INCOME LEVELS
This is the share of consumptions by sector and consumption section of 92 countries.
These shows how the lowest, low, middle and higher income consumers distribute
their share of consumption on:
Share of Consumption by Sector and Consumption Segment (%, 92
Countries)
DEMOGRAPHIC
DATA
Product preferences relate directly to consumer demographic characteristics such as household
type, income, age and ethnicity. For this reason, it is not only the amount of demand that truly
matters to the global market. The mix of consumers also has a major impact.

The following will provide in the

understanding and interpretation of
demographic data:

1. Population and household -- quantify

the current market size
2. Household income -- consumer's
spending capacity
3. Age
4. Educational Level
5. Occupational concentration
6. Ethnicity
7. Housing
GROSS NATIONAL PRODUCT (GNP)
measure the country's economic output,  

GNP is the market value of goods and

services produced by all citizens of a
country—both domestically and abroad.
WHAT DO WE MEAN BY
GLOBAL
CORPORATION?
HERE ARE SOME EXAMPLES
OF GLOBAL CORPORATIONS?
FUNCTIONS & BENEFITS:
1.You can increase your customer
base.
2.You can reduce your operating
costs.
3.You don’t need to be bogged
down by seasonality.
4.You can boost the growth rate of
your company.
5.You can create new jobs
 MAJOR
CONCERNS
OF GLOBAL
MANAGER
LACK OF
CLARITY.
When working with team members who have different native tongues,
it’s common for key messages to get lost in translation. Add poor phone
connections and multitasking team members while on conference calls,
and you start to realize why communication doesn’t always sink in the
first time around.
Remedy: Put action items and key decisions in writing
Follow up conference calls with clear, written communication of
the outcomes of the meeting. This ensures everyone walked away
from the meeting with the same key takeaways.
SLOW DECISION
MAKING
When there are only a few hours a day of common “awake” time, it can
take weeks to get a meeting scheduled that works for everyone’s
calendar. Add the lack of clarity mentioned above, and decision-making
can happen at a snail’s pace.

Remedy: Communicate strategy and direction face-to-face whenever

possible
Video conferencing is a great tool for helping teams feel more
"present” in meetings, giving participants the ability to sense
each other’s body language and tone. A regular in-person
meeting is also a must to boost team morale and increase
collaboration. When clarity is provided through “face-to-face”
meetings, the speed of business and execution is much faster.
DISJOINTED CONFLICT
RESOLUTION
Working predominantly through email makes it difficult to deal with
tough issues and get everyone on the same page. Tone and body
language play a large role in communication, and without these nuances,
delicate situations can be hard to manage correctly.

Remedy: Pick up the phone

Never communicate “tough messages” via email, as written

messages can easily be misunderstood. By speaking live to the
individual in a one-on-one conversation, you are much more
likely to understand one another and communicate effectively.
CONFLICTING CORPORATE
CULTURE
Great company culture depends on constant interaction and team
bonding among employees. Such camaraderie can be more difficult for
global teams to define, implement and ultimately achieve.

Remedy: Invest in Cultural Training.

The Americans said things like self-confidence, ambition, and

intellectual curiosity; whereas the Germans emphasized respect
for authority and work ethic. The exercise gave each of us a
better understanding of how different cultures approach
situations. We started to function better as a team. We had a
unifying culture that still held respect for the individual
perspective.
CHALLENGES
OF
GLOBALIZATION
1. Exploitation
2. High
Investment Cost
3. Confusing
Local System
4. Weak
Regulation
5. Immigration
Difficulties &
Local Job Loss
 THANK
YOU !

References:

https://www.linkedin.com/pulse/20140325200143-1687653-
going-global-4-major-management-challenges-and-how-to-
cope

https://velocityglobal.com/blog/globalization-benefits-and-
challenges/
- end