A SURVEY ON RETAILERS AND CUSTOMERS OF SOFT DRINKS of PEPSICO

Conducted at smv beverage limited Jamshedpur

(FRANCHISEE OF PEPSICO INDIA LIMITED)

Submitted in partial fulfillment of the course requirement of Post Graduate Diploma in Management.

Submitted by Gopal Pandey Reg.no:-PGDMA1110

Guided By Dr. K.G.HEMALATHA

Dayananda Sagar Business School Shavige Malleswara Hills, Kumaraswamy Layout Bangalore 560078

Guide Certification
This is to certify that the report titled A survey on retailers and customers of soft drinks of PepsiCo has been prepared under my guidance and supervision. The report is submitted in partial fulfillment of the requirement for the award of Post Graduate Diploma in Management (Approved by AICTE) by student name Gopal pandey , Reg No PGDMA 1110 and this report / study has not formed a basis for the award of any degree or diploma in any university / institution. Place Date

Guide Name

Designation Director

Student Declaration I hereby declare that the report/ study titled A survey on retailers and customers of soft drinks of PepsiCo prepared under the guidance of Dr.K.G Hemalatha submitted in partial fulfillment of the requirement for the award of Post Graduates Diploma in Management (AICTE) in Dayananda Sagar Business School is my original work and has not been submitted for the award of any other degree/ diploma in any university / institution. Place Date Name of the Student

Signature

PREFACE

Practical training I considered to be an essential part of all institution and those who are aspiring for (PGDM) this project is done in field of marketing. As aspect of Management education which is receiving attending of the evolution of the practical training is to be bring actual environment in touch of Business Management , It is rigidly accepted that the theory widen ones thinking viz.Concept of Marketing philosophies , but practice indicates the modern marketing is used widely in selling a variety of products. This project works has been done under the kind permission of distributors of Dhanbad. I have done my summer training in Dhanbad under the supervision of the executives of SMV Beverage Pvt. Ltd. This is Franchise owned bottling plant of PepsiCo India Limited. The bottling plant is located at Adityapur Industrial Area. (Adityapur) This report give, true picture of the sales of Pepsis product, since I have the training in Dhanbad, hence the result of study is particularly in Dhanbad.

ACKOWLEDGEMENTS
Before I get into the thick of the things I would like to add a few heartfelt words for the people who were part of this project in numerous ways.people who gave unending support right from the stage the project was started, appreciated and encouraged when being depressed. In this context I would like to express my gratitude towards my parents and family members who have constantly supported and played a pivotal role in shaping my career. I take this opportunity to express my gratitude to Mr. P.S. KUMAR (Director), Mr. U.N SINGH (T.D.M) and Ms. MUKTI RANI (Manager, HR) of S.M.V. Beverages who have given me the opportunity to do the project in their esteemed organization. I would also like to thank Mr. JITENDER KUMAR SINGH (A.D.C.) of SMV Beverages without whose support this project couldnt have been in the form in which it is now. I owe more than what I can mention.mostly for teaching me to see the silver lining in every dark cloud. I also owe my regards to Mr. RITESH KUMAR (CE) and Sony Traders, Syam Store (Distributor) for their co-operation in the successful completion of the project. This has been one long project and naturally many people get associated with it. Any bouquet for the merit in this book should go to their door. I would like to thank the staffs and officials of SMV Beverages for their co-operation in providing us with all the information, which were required by us. I owe my sincere gratitude towards my faculty guide Dr. K.G HEMALATHA and Prof.VIJAYA SARATHY,DIRECTOR, DAYANAND SAGAR BUSINESS SCHOOL, BANGALORE for extending the support towards the completion of the project.

And finally I would like to thank my friends for their unending support.

SL.NO I

CONTENTS
INTRODUCTION
1.1 History of PepsiCo 1.2 SMV beverage ltd

PAGE NO 1-7 2 3-7 8-10 9 9 9 10 10 11-33 12-18 19-20 22-23 24 25-26 27-33 34-47 48-51 48 49 50 51

II

DESIGN OF THE STUDY

2.1 Objective of the study 2.2 Scope of the study 2.3 Statement of the problem 2.3 Research Methodology of the study 2.4 Research Instrument

III

PROFILE
3.1 Industrial Profile 3.2 Profile of the Organization 3.3 Organization Structure 3.4 Product Profile 3.5 Product Sample 3.6 Product Process

IV V

DATA ANALYSIS FINDING & RECOMMENDATION

5.1 Finding 5.2 Suggestion 5.3 Limitation 5.4 conclusion

VI

CONCLUSION BIBLIOGRAPHY ANEXURE

LIST OF TABLES

Serial No 1 2 3 4 5 6 7

Particular Table showing types of outlets visited during the survey of PepsiCo at Dhanbad market. Table showing percentage of business by the retailers towards Pepsi from different stores in Dhanbad. Table showing Frequent buying behavior of Pepsi at Dhanbad. Table showing Flavor Wise favorite soft drinks at Dhanbad. Table showing Retailers satisfaction towards visi cooler at Dhanbad. Table showing Retailers satisfaction towards credit facility of PepsiCo at Dhanbad Table showing Retailers satisfaction towards Scheme of PepsiCo at Dhanbad. Table showing Retailers satisfaction towards Dash Board of PepsiCo at Dhanbad market. Table showing Retailers satisfaction towards Glow Sign Board of PepsiCo at Dhanbad market. Table showing the responses of the retailers regarding the sales volume due to aggressive advertisement of Pepsi at Dhanbad. Table showing effective advertising media which increase the sales volume of PepsiCo at Dhanbad market. Tables showing promotional activities which help to increase sales volume of PepsiCo at Dhanbad market. Table showing retailers satisfaction towards delivery of the product of PepsiCo at Dhanbad market.

Page No 35 36 37 38 39 40 41

8 9 10

42 43 44

11 12 13

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LIST OF GRAPH

Serial No 1 2 3 4 5 6 7

Particular Graph showing types of outlets visited during the survey of PepsiCo at Dhanbad market. Graph showing percentage of business by the retailers towards Pepsi from different stores in Dhanbad. Graph Showing Frequent buying behavior of Pepsi at Dhanbad. Graph showing Flavor Wise favorite soft drinks at Dhanbad. Graph showing Retailers satisfaction towards visi cooler at Dhanbad. Graph showing Retailers satisfaction towards credit facility of PepsiCo at Dhanbad Graph showing Retailers satisfaction towards Scheme of PepsiCo at Dhanbad. Graph showing Retailers satisfaction towards Dash Board of PepsiCo at Dhanbad market. Graph showing Retailers satisfaction towards Glow Sign Board of PepsiCo at Dhanbad market. Graph showing the responses of the retailers regarding the sales volume due to aggressive advertisement of Pepsi at Dhanbad. Graph showing effective advertising media which increase the sales volume of PepsiCo at Dhanbad market. Graph showing promotional activities which help to increase sales volume of PepsiCo at Dhanbad market. Graph showing retailers satisfaction towards delivery of the product of PepsiCo at Dhanbad market.

Page No 35 36 37 38 39 40 41

8 9 10

42 43 44

11 12 13

45 46 47