Section A Background information

Name:

..

Gender: Male Female

Age (in complete year)

How would you describe the area in which you are residing Urban Rural

Section B Customer Analyze

1. Do you have a favorite tea stall?

Yes

No

2. How often do you frequently go tea stall?

Daily

Monthly

3. How many cups of tea do you drink? 2 cups or less 3-4 cups 5-6 cups 7-8 cups 9 cups or more 4. What is the most important for using the local tea stall? It tastes best It is the type I prefer It is the most affordable It is near to my work place Other

5. How often do you drink tea on each of the following occasions? Waking up in the morning? With Breakfast During your morning break? With lunch With dinner In the evening after dinner At bad time? When visiting friends or family When you are stressed? 6. How important is each of the following to you ordering tea? Low price Smooth test The strength of the tea 7. How do you usually drink your tea? Weak Strong Medium Very strong

8. How much time do you spend on the tea stall? 10min 30min 15min 45min

9. How much money do you spend for tea? RS 5 RS 10 RS 8 RS 12

10. Do you consider yourself to be a tea addict?

Yes

No

THANK YOU