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STEP 3: Financial Model

Actuals
Number of Locations
Units sold per location / month
Price per Unit
Number of Units per package
Pricer be Sub Unit
Churn Rate / month
Cost per Unit
Cost per Sub unit
Units per shipping container
Sub Units per shipping container
Cost of Shipping one Unit Container
Cost of Shipping one Sub Unit Container

6
150
$3.50
4
$0.25
1%
$0.50
$0.05
1,000
1,000
$50.00
$35.00
Month 1

REVENUES
Number of Units
Pricer per Unit
Revenues from Units

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9 Month 10 Month 11 Month 12

900
$3.50
$3,150

900
$3.50
$3,150

900
$3.50
$3,150

900
$3.50
$3,150

900
$3.50
$3,150

900
$3.50
$3,150

900
$3.50
$3,150

900
$3.50
$3,150

900
$3.50
$3,150

900
$3.50
$3,150

900
$3.50
$3,150

900
$3.50
$3,150

New Customers
Existing Customers
Churn Rate
Loss Customers
Total Customers

900
0
1%
0
900

900
900
1%
(9)
1,791

900
1,791
1%
(18)
2,673

900
2,673
1%
(27)
3,546

900
3,546
1%
(35)
4,411

900
4,411
1%
(44)
5,267

900
5,267
1%
(53)
6,114

900
6,114
1%
(61)
6,953

900
6,953
1%
(70)
7,783

900
7,783
1%
(78)
8,606

900
8,606
1%
(86)
9,420

900
9,420
1%
(94)
10,225

Total Sub Units Sold

3,600

7,164

10,692

14,185

17,644

21,067

24,456

27,812

31,134

34,422

37,678

40,901

Price per Sub Unit


Revenues from Sub Units

$0.25
$900

$0.25
$1,791

COGS
Cost of Unit Production
Cost of Sub Unit Production
Total Cost of Production

($450)
($180)
($630)

($450)
($358)
($808)

Cost of Shipping
Unit Shipping Costs
Sub Unit Shipping Costs
Total Shipping Costs

($45)
($126)
($171)

Total Costs

($801)

Total Profit

$99

$0.25
$3,546

$0.25
$4,411

$0.25
$5,267

$0.25
$6,114

$0.25
$6,953

$0.25
$7,783

$0.25
$8,606

$0.25
$9,420

$0.25
$10,225

($450)
($535)
($985)

($450)
($709)
($1,159)

($450)
($882)
($1,332)

($450)
($1,053)
($1,503)

($450)
($1,223)
($1,673)

($450)
($1,391)
($1,841)

($450)
($1,557)
($2,007)

($450)
($1,721)
($2,171)

($450)
($1,884)
($2,334)

($450)
($2,045)
($2,495)

($45)
($251)
($296)

($45)
($374)
($419)

($45)
($496)
($541)

($45)
($618)
($663)

($45)
($737)
($782)

($45)
($856)
($901)

($45)
($973)
($1,018)

($45)
($1,090)
($1,135)

($45)
($1,205)
($1,250)

($45)
($1,319)
($1,364)

($45)
($1,432)
($1,477)

($1,104)

($1,404)

($1,701)

($1,995)

($2,286)

($2,574)

($2,859)

($3,141)

($3,421)

($3,698)

($3,972)

$1,269

$1,846

$2,416

$2,981

$3,540

$4,094

$4,642

$5,185

$5,722

$6,254

$687

$0.25
$2,673

Founder's Salaries

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