APURV KAUSHAL

apurv.k90@hotmail.com Contact No.: +91- 9711472205

Executive Summary
Post- Graduate Diploma in Management (Marketing), New Delhi Institute of Management, New Delhi (Batch 2011- 13). Strong understanding of Consumers Psychology and possession of effective communications skills. Sole motive is to learn as much as possible and gain experiences so as to follow the path of innovation and adherence to intense knowledge.

Academic Qualification and Certifications

YEA R 2013 DEGREE PGDM in Marketing (Pursuing) INSTITUTE New Delhi Institute of Management, New Delhi Dyal Singh College, University of Delhi Dayawati Modi Academy I, Meerut Dayawati Modi Academy I, Meerut INSTITUTE Alliance Francaise (Embassy of France), New Delhi %/ CGPA 63%, 1st Semeste r 46% 76.2% 72.8% Remar ks A1 level

2011 2008 2006 YEA R 200 8

Bachelors Degree in Commerce Higher Secondary Certificate Exam Secondary School Certificate Exam Certificate French language

Projects Undertaken
Integrated Marketing Communication- Studied the nature of marketing strategies implemented for the promotion of Parker Pen. Also, analyzed the buying pattern of the customers in response to various promotional strategies. Consumer Behaviour- Studied and contrasted, on two different product categories, the buying behavior of consumers for three different brands of the same product line. (Premium Scotch) Summer Training at Bharti Airtel (Head Office, Gurgaon)- Analytical study of consumer behavior regarding Mobile Internet and its uses so as to figure out the success/failure of Bharti Airtels Mobile Data plans with comparison to the other Telecommunication competitors.

Positions of Responsibility
Captain- Football Team, Dayawati Modi Academy I (2008) Selected for the Subroto Cup trails, under nineteen category from UP state. Played at the District level in the main eleven team for continuously 4 years back to back (2005, 06, 07 & 08). Awarded as the most competent Defender in St. Charles inter-school Tournament (2007)

Lead Guitarist- Reflections n Amps Awarded as the best Lead Guitarist in College fest (2009). Awarded as the best Solo Guitarist (Improvising) in Youth Nexus (2009). Designated as the Protocol Officer in the Common Wealth Games. (Delhi 2010, Maj. Dhyanchand Hockey Stadium)