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Chocolate Chip Cookie QFD
Chocolate Chip Cookie QFD
Chocolate Chip Cookies - Customer Req's vs Functional Req's John Doe 5/15/2008 The quality characterisitic "Weight" in column #4 may not be a valuable requirement. Its "Max Relationship Value in Column" is only a 1.
Legend
Strong Relationship Moderate Relationship Weak Relationship Strong Positive Correlation Positive Correlation Negative Correlation Strong Negative Correlation Objective Is To Minimize Objective Is To Maximize Objective Is To Hit Target
9 3 1
5 6 7
Quality Characteristics (a.k.a. "Functional Requirements" or "Hows") Density of Chocolate Chips Avg. Hedonic Scale Rating Tensile Ulimate Strength
Mrs. Fields Girl Scouts Starbuck's Cinnabon Our Company Kebler Mrs. Fields Girl Scouts Starbuck's Cinnabon Kebler
Weight / Importance
Relative Weight
Demanded Quality (a.k.a. "Customer Requirements" or "Whats") Good Texture Generous Portions Tastes Good Low Price Appetizing Appearance
Size (diameter)
Thickness
Weight
Row #
Color
1 2 3 4 5 6 7 8 9 10
9 9 9 9 9
2 5 3 5
5 4 5 1 5
2 3 4 1 2
3 4 3 0 4
5 4 4 2 3
0 1 2 5 2
.01 MPa
.02 MPa
2 oz.
5"
Difficulty (0=Easy to Accomplish, 10=Extremely Difficult) Max Relationship Value in Column Weight / Importance Relative Weight
5 9 180.0 16.8
7 9 60.0 5.6
5 9 60.0 5.6
2 1 13.3 1.2
3 9 120.0 11.2
5 3 40.0 3.7
8 9 300.0 28.0
$1
6 9 240.0 22.4
60.0 5.6
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5 psi 3 3
0.3 "
Chocolate Chip Cookies - Functional Req's vs. Production Attributes John Doe 5/15/2008 "Weight" (Row #4) is not being addressed. Similarly, "Tensile Ultimate Strength" (Row #3) and "Size (diameter)" (Row #5) are not being substantially addressed. (Note their "Max Relationship Value in Row" values.)
Legend
x
13 14
Strong Relationship Moderate Relationship Weak Relationship Strong Positive Correlation Positive Correlation Negative Correlation Strong Negative Correlation Objective Is To Minimize Objective Is To Maximize Objective Is To Hit Target
9 3 1
Column # 1 2 3 4 5 6 7 8 9 10
11 12
15
Weight / Importance
Quality of Ingredients
Demanded Quality (a.k.a. "Whats") Tensile Yield Strength Tensile Ulimate Strength Weight
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
9 3 1
1 9 9 9 9
300.0 Avg. Hedonic Scale Rating 240.0 Cost per Cookie 60.0 Density of Chocolate Chips
Top 3 Rated in Gourmet Cooking Guide 0 3 111.8 5.5 0 3 33.5 1.6 2 9 251.6 12.4
350 F - constant
Gourmet Quality
12.5 minutes
30 seconds
2 minutes
Difficulty (0=Easy to Accomplish, 10=Extremely Difficult) Max Relationship Value in Column Weight / Importance Relative Weight
3 9 279.5 13.7
6 9 279.5 13.7
2 9 251.6 12.4
4 1 28.0 1.4
3 1 28.0 1.4
6 3 83.9 4.1
4 3 83.9 4.1
3 9 251.6 12.4
6 9 201.2 9.9
6 3 22.4 1.1
2 3 67.1 3.3
61.5 3.0
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1 to 1 2 9
1 day
4 hrs
Cost of Ingredients
Cost of Packaging
Age of Ingredients
Relative Weight
Exposure to Air
Baking Temp
Baking Time
Row #
Chocolate Chip Cookies - Production Attributes vs. Parts/Materials John Doe 5/15/2008
Legend
x
6
Strong Relationship Moderate Relationship Weak Relationship Strong Positive Correlation Positive Correlation Negative Correlation Strong Negative Correlation Objective Is To Minimize Objective Is To Maximize Objective Is To Hit Target
9 3 1
Column # 1 2 3 4 5
7 8 9 10 11 12 13 14 15
x
Shortening Type (Vegetable Shortening)
Weight / Importance
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
9 9 9 9 9
279.5 Baking Time 279.5 Baking Temp 251.6 Order of Ingredients 28.0 28.0 83.9 83.9 Length of Wet Ingredient Mixing Time Length of Dry Ingredient Mixing Time Age of Cookie (Length of Time Since Baked) Age of Ingredients
"Real" (as opposed to imitation)
9 9 3 1
251.6 Quality of Ingredients 201.2 Cost of Ingredients 22.4 67.1 Exposure to Air Cost of Packaging
9 9 9 9
Vegetable Shortening
Tupperware
Difficulty (0=Easy to Accomplish, 10=Extremely Difficult) Max Relationship Value in Column Weight / Importance Relative Weight 9 164.8 11.9 9 300.3 21.8 9 111.3 8.1 9 111.3 8.1 9 237.4 17.2 3 65.9 4.8 9 91.5 6.6 3 37.1 2.7 1 1.1 0.1 9 222.5 16.1
Ghirardelli
Margarine
Butter
Ingredients Shelving
Relative Weight
Container Brand
Vanilla Type
Oven Type
Egg Grade
Flour Type
Row #
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