Demystifying Social Media!

Take any example you want.

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By-Arun k.v

Introduction to Social Networking sites

Social Networking Sites (SNS)

Communicate, share, exchange: ideas, knowledge, information, interests, opinions, music, opportunities, product promotions, activities, resources, and; hold discussions for developing their social relations.

Social Media Marketing

a.) Current scenario and trends

Indian internet statistics Identification of various social networking sites in India Indian Internet user Demographics Focus on the major players and Organizations participating in social media marketing Revenue models for the websites Challenges in the Scenario

Indian Internet Statistics

Source: TRAI Performance Indicator Report June 2012

Indian Internet Statistics

Cyber buyers, consumers, surfers.

Source: JuxtConsult India Online 2012 report

Indian Internet user Demographics

Source: JuxtConsult India Online 2012 report

Indian Internet user Demographics

Total 60 million users:

81% on social networks 14% rural participants 53% react to advertisements

Status of Social Networking Sites in India

Website Orkut.co.in Facebook.com Bharatstudent.com LinkedIn.com Ibibo.com Twitter.com Unique Indian visitors
(in millions)

15.5 10.3 2.42 2.24 1.97 1.43

Major Players : India

Consumer Cycle

Individual Touch points

Meanwhile on the other side

When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom. Social Business Intelligence is all about wisdom the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online.

Conclusion

Classic Business Intelligence yields data from the inside out. Social Business Intelligence works in real-time and leverages powerful technology to offer you the outside-in view. Now there is no more excuse for navelgazing. The outside world is now available to you!! Its Level -1 again!! Game On for all !