INTRODUCTION TO DIGITAL

MEDIA – INDIA

2019
What we will cover
• Overview and facts about Digital Media in
India
• Key digital platforms
• Which platforms are important and why
• Key factor to approaching digital strategy
• Basic overview of content strategy
 Social Media in India – 2019 data

The numbers make it an important part of the Marketing Mix across

geographies and categories
 Frequency of use

Millions of Indians use digital and internet based media as a regular

part of their lives every day.
 What are people doing online

Patterns of digital content consumption give us an understanding of ROI

potential when discussing marketing budgets for social media and digital
advertising
 Top 10 sites in India by traffic

This is the importance of Google and SEO and SEM.

 Top Google search queries in 2018

Understanding SEARCH – it functions on keywords

 Key aspects of digital strategy
What is the most important aspect of planning
digital strategy?
Is it -
• Data?
• Pictures?
• Good written copy?
• Any guess?
Smart digital planning
 Always think mobile first
Smart digital planning
 But why?
Smart digital planning
 Because over 58 % of India internet users access the
net from mobile devices
Smart digital planning
 What's next?

 The Content Strategy

Basics of Content Strategy
 There are 3 broad categories of content

 Owned media

 Earned media

 Paid media
Owned media
 Owned digital
properties
 Website

 Blog

 Social media account on

YouTube, Facebook,
Twitter, LinkedIn etc
Earned media
 Earned media –
refers to media
exposure you’ve
earned through
recognition by others
Earned media
 Earned media –
refers to media
exposure you’ve
earned through
recognition by others
Paid media
 Paid media – refers
to positive publicity
gained through paid
advertising
Contact – manish3434@live.com