I would do anything

for a like
but I won’t do that

Who is it?
A game-changing company that reinvented
communication.
It invented the spell checker, grammar
checker, and laptop word-processor
In 1989 they earned $500 million in revenue
“Many people believe that the
typewriter and word-processor
business is a buggy-whip industry,
which is far from true. There is still a
strong market for our products in the
United States and the world.”
 
let’s start a
business
 Forget the
business plan,
go get validation to see
if you have a good idea
you don’t need an expensive
credit card terminal
to take a payment
you don’t need to hire

people
you don’t need a building
or pay for an entire

office
now lets
celebrate!
we don’t need a

taxi
we don’t need to
stay at a hotel
we don’t have to go to a

restaurant
Physical fitness
has been disrupted
 
The Movie industry
has been disrupted
 
The fashion
industry has been
disrupted
The education
industry has been
disrupted
 
The dating industry
has been disrupted
 
our world has been

disrupted
80,000 text
messages
 35,000,000
missed phones
calls
the pope’s inauguration
2 out of 3 service
professionals in the
US use some sort of
Social media
A mcKinsey report predicts
that services firms will be
earning 40% of revenue from
digital platforms in the next
5 years
Companies that are
purposefully different
are the companies we
like to talk about.
    
I Would Do
Anything For a Like
But I won’t Do That
Sticks don’t work
anymore Try Carrots
A campaign to try and
reduce drug use did the
opposite. Don’t tell
people what to do.
People only go online for two reasons;

to solve a problem
or to entertain
themselves.
Quit telling people to
share what you create.
Create something
people want to share.
 
  
Care
more


 Do
something
impossible



www.strategylab.ca
Twitter : @jephmaystruck
Instagram: @Stratlab



Sources:
http://leadsift.com/digital-and-social-media-trends-for-the-
financial-services-industry/
h t t p : / / w w w. m c k i n s e y. c o m / i n s i g h t s / fi n a n c i a l _ s e r v i c e s /
strategic_choices_for_banks_in_the_digital_age
http://money.usnews.com/money/personal-finance/articles/
2015/06/03/why-the-financial-services-industry-started-
tweeting
http://industry.shortyawards.com/category/4th_annual/
customer_service
http://www.virgin.com/richard-branson/why-were-letting-virgin-
staff-take-as-much-holiday-as-they-want
http://www.thinkadvisor.com/2014/12/02/10-most-successful-
youtube-channels-by-financial-f?page=9