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3- Hiu sch Book Nook, mt hiu sch nh ti ngoi vi ca khu Ty Bc chuyn bn v trao i
sch. Li th kinh doanh ca ca hng l mc gi thp v c a im thun tin i vi c dn
vng ngoi vi. Bt li chnh ca ca hng l chng loi sch hn ch.
4- Th vin cng cng thnh ph, v tr cch trung tm kinh doanh ca khu Ty Bc khong
1,5 km. Li th kinh doanh ca th vin ny l khch hng khng phi tr chi ph tham kho cc
loi sch v tham d cc trin lm, bui chiu phim, k truyn.
5- Mt s i th cnh tranh nh khc bao trong khu vc bao gm cc ca hng bch ha v ca
hng cung cp my tnh vn phng. Cc ca hng ny cung cp mt s loi sn phm m VF
Library cung cp.
K hoch marketing
Chin lc tng th
V chin lc tip th, VF Library s tp trung vo hai mng th trng chnh: i) Nhng ngi c
trnh hc vn cao, nhng ngi c mc thu nhp t trung bnh tr ln, cn b cng nhn vin
lm vic chuyn trch ti khu vc kinh doanh Ty Bc, v ii) c dn sng trong phm vi bn
knh 1,5 km tnh t ca hng.
Chin lc kinh doanh ny c la chn do y khng phi l i tng ca cc hiu sch, cc
i th cnh tranh khc.
Cc sn phm v Dch v
85% cc sn phm m VF Library cung cp l cc loi sch, 15% cn li l cc sn phm ngoi
sch.
Cc sn phm sch bao gm sch khoa hc vin tng v hin thc ba cng; cc loi sch v th
trng, thng mi, vn hc, k thut; sch tham kho v cc loi sch h gi ca cc nh xut
bn. VF Library s s dng danh mc sch ca Tng Cng ty pht hnh sch quyt nh t
hng v mua sch lu kho u k.
Cc nh cung cp sch c chn la trong danh sch Tng cng ty pht hnh sch, trong bao
gm danh sch (tn) cc nh xut bn, hnh thc bn hng, s lng, t l chit khu v.v.
Cc sn phm ngoi sch bao gm cc sn phm n theo sch c cung cp nhm tng doanh
s bn. Cc sn phm ny bao gm th sch, bt nh du, gi sch, cc loi tp ch, bu thip,
vn phng phm, lch, p phch.
Vi mc tiu cung cp cc sn phm p ng nhu cu gio dc, gii tr ca khch hng nn trong
tng lai, VF Library s cung cp thm mt s loi tr chi, phm mm my tnh, ch, a
CD.v.v
Cc dch v khch hng bao gm gi hng, thanh ton bng th tn dng, ch xe min ph, t
vn min ph tm kim cc loi sch qu, him cho cc nh su tm.
Gi c:
Mc chit khu trung bnh ca cc ca hng bn l l 40% cho cc sn phm sch v 50% cho
cc sn phm ngoi sch. lp k hoch ti chnh, VF Library s dng mc chit khu 40%
ca mc gi bn l xc nh gi bn ca cc sn phm, cng 2% ph vn chuyn. Nh vy
tng chi ph gi thnh ca sn phm l 62% ca gi bn.
VF Library chp nhn thanh ton bng th tn dng, cung ng cc n hng c bit vi mc t
cc 10% gi tr hp ng trong thi gian 60 ngy.
Cc hot ng khuyn mi
Theo khuyn ngh ca Hip hi ca hng sch, chi ph qung co v khuyn mi ca VF Library
s chim khong 1,9% tng s doanh s bn hng nm d kin.
VF Library s qung co trong Nin gim in thoi v nhng trang vng, cc bin hiu trong v
ngoi ca hng, qung cc qua th trc tip, trn Thi bo kinh t, cc chin dch khuyn mi,
trong cc dp c bit. VF Library s ng thng tin qung cc trn Thi bo kinh t trong cc s
pht hnh ngy Ch nht th hai v th t ca mi thng.
Cc hot ng khuyn mi cng s c t chc vo cc dp khai ging nm hc, bn hng tn
kho gim gi, cc ngy ngh, khuyn mi nh k vo cc dp nh gim gi tiu thuyt trong
thng 2 nhn Ngy l tnh yu (Valentine), cung cp thng tin v tiu s ca nhng ngi Vit
Nam ni ting trong thng 9 nhn dp Quc khnh, tiu thuyt trinh thm trong thng 10 nhn
ngy l Hallowen.
Cc dp khuyn mi c bit bao gm l khai trng nh mi, hp cu lc b.
Chng ti s yu cu khch hng cung cp cc thng tin c nhn lp danh sch khch hng,
thu thp cc s liu cn thit phc v cng tc tip th v khuyn mi. Danh sch a ch ca
khch hng s c s dng gi th khuyn mi v nhn cc dp c bit.
Nhm nh gi tnh phn hi v hiu qu ca ca cc hot ng tip th v khuyn mi, ch kinh
doanh s thit k h thng theo di v nh gi.
a im kinh doanh
Theo Hip hi ca hng sch, m bo thnh cng th a im kinh doanh ca mt ca hng
sch cn m bo cc yu t sau:
o v tr ng ngi qua li,
Thng 5 Thng 6 Thng 7 Thng 8 Thng 9 Thng 10 Thng 11 Thng 12 Tng cng
13 000 10 500 6 500 6 500 10 000 13 000 16 000 40 000 150 000
8 060 6 510 4 030 4 030 6 200 8 060 9 920 24 800 93 000
4 940 3 990 2 470 2 470 3 800 4 940 6 080 15 200 57 000
100 100 100 300 200 200 400 550 2 850
90 81 39 39 71 87 112 289 1 050
100 100 100 100 100 100 100 100 1 200
0 0 225 0 0 0 0 0 450
0 0 300 0 0 300 0 0 1 200
371 366 362 357 353 348 343 339 4 343
52 42 26 26 40 52 34 160 600
182 147 80 102 140 182 224 560 2 100
0 0 100 0 0 100 0 0 450
750 750 750 750 750 750 750 750 9 000
550 550 575 575 800 1300 1900 2400 10 500
175 175 175 175 175 175 175 175 2 100
70 72 69 73 75 78 81 89 900
39 31 18 21 30 39 48 120 450
125 125 125 125 125 125 125 125 1 500
185 185 185 185 185 185 185 185 2 220
2 789 2 724 3 229 2 828 3 044 4 021 4 507 5 842 40 913
2 151 1 266 - 759 - 358 756 919 1 573 9 358 16 087
Cc chi ph :
Tin qung co 900 350 750 1 400 3 400
Ph dch v th tn dng 193 292 190 585 1 260
Tin khu hao 300 300 300 300 1 200
Cc khon phI tr 270 0 270 0 540
Ph bo him 300 300 300 300 1 200
LI ngn hng 987 947 905 863 3 702
Tin bo dng 114 166 108 332 720
Tin bu ph 399 581 378 1 162 2 520
Tin thu t vn 125 200 125 125 575
Tin thu t 2 250 2 250 2 250 2 250 9 000
Lng nhn vin 1 170 2 730 1 990 6 710 12 600
Thu 630 630 630 630 2 520
Tin In thoi 270 260 270 280 1 080
Tin I li & ngh mt 85 125 81 249 540
Tin In nc 450 450 450 450 1 800
Chi ph khc 675 675 675 675 2 700
Tng chi ph 9 118 10 256 9 672 16 331 45 357
LI (l) trc thu 1 712 5 514 588 15 229 23 043
Ph bo dng 24 34 36 44
Bu ph 84 119 126 154
Cc dch v khc 100 0 0 150
Ph thu t 750 750 750 750
Lng nhn vin 375 375 375 375
Thu 175 175 175 175
Tin In thoi 75 68 71 79
Tin I li & ngh mt 18 26 27 33
Tin In nc 125 125 125 125
Chi ph khc 185 185 185 185
Chi ph vn
Tr cc khon n n hn 519
Ch kinh doanh rt tin 250 250 500
Mua hng ho 5 700 7 800 6 300 3 900
Tng chi tin mt 9 048 10 548 9 146 8 006
Tin mt tn qu 16 952 14 904 14 758 17 752
Bt u Cui nm 1 Cui nm 2
Ti sn
Ti sn lu ng
Tin mt $ 20.000 $ 22.116 $ 24.731
Hng tn kho $ 22.000 $ 25.000 $ 30.000
Tng ti sn lu ng $ 42.000 $ 47.116 $ 54.731
Ti sn c nh
My mc thit b $ 6.000 $ 6.000 $ 6.000
Tr khu hao lu k $ 0 $ -1.200 $ -2.400
Ti sn c nh rng $ 6.000 $ 4.800 $ 3.600
Tng ti sn $ 48.000 $ 51.916 $ 58.331
n lun t mc cn bng.
12- Cc hot ng bn hng c th thanh ton bng th tn dng vi mc ph dch v 6%.
13- Tng u t cho trang thit b l 6.000$ v c khu hao trong vng 5 nm theo phng
php khu hao u (100$/thng * 60 thng)
14- Mc vn lu ng cho 6 thng u tin c tnh mc tng ng chi ph hot ng. Mc
vn lu ng s c b sung khi cn thit.
15- phc v kinh doanh, ngoi vn t c 14.000$ ch kinh doanh cn vay thm 42.000$ ca
ngn hng trong thi thi hn 7 nm, mc li sut 10,75%/ (mc li sut gc + 2%).
16- Khon vay 42.000$ c th chp bng ti sn c nhn ca ch kinh doanh v hot ng
kinh doanh ca hiu sch, c m t c th trong tI liu ny.
17- Trong 3 thng u, ch kinh doanh ch phi thanh ton mc li sut n hn cho ngn hng.
Khon vay cn li c thanh ton u hng thng (519$/thng) trong 6 nm 9 thng.
18- Mc li sut 0.895% hng thng (10.75%/nm) c hch ton hng thng trong bng cn
i k ton.
Bi v d v lp k hoch kinh doanh l do mnh su tp t thy gio dy trong trng mnh.nu
hay cc bn cho li cm n nh.!
Read more: http://nhaquantri.blogspot.com/2009/05/bai-vi-du-ien-hinh-ve-lap-ke-hoachkinh.html#ixzz2Nj01m4nu