CHRISTINA AGUILERAS BIONIC ALBUM FAILURE Published on July 19, 2010 by Cara Harrington

Christina Aguilera pumped out another album that is desperately trying to push the envelope. However, her recipe for success (beige nude spray paint, red lipstick, a strap on and a bevy of latex adorned back up dancers) is no longer working. Sales for Bionic are dismal and barely hit 200,000 after 5 weeks on the charts. Now that Lady Gaga and Rihanna are on the scene and bringing a new avant-garde shock value to the industry, her old tricks are tired. Despite donning her busted bondage gear and making out with other women for her video for ho anthem Not Myself Tonight, her record label (RCA) is reportedly in rescue mode. In the four-year lag since her last album, Back to Basics, Aguilera has had a child, Max. Now, a source said, she wants to compete with her peers, but there is a disconnected because, over the years, shes been a mother and a wife, not a rocker. Plus, said insiders, Aguilera have not been willing to adapt. The label has done its part, but shes headstrong. There have been candid conversations between her and the label about connectivity, but it doesnt seem that shes been open to that dialogue. Reps are all giggling nervously and looking shifty-eyed while they deny any trouble with sales despite the cancelled tour and the low album sales. An RCA rep denies any panic, saying Aguilera is a pillar of the RCA Music Group and is an undeniable talent with one of the greatest voices of our time. She continues to push herself as an artist, and we are behind her efforts 100 percent. Her manager, Irving Azoff, added, I am the one who deals with the label, and this couldnt be further from the truth. Personally, I think it has nothing to do with Christina entering motherhood. A woman can have a child and not lose herself as a person. No, its not the baby factor. Its the one trick pony factor.