.

665

Predatory Pricing

(Predatory pricing)
(Predatory pricing)

(2538) (Logic) Predatory
1
pricing
1.
: Predatory pricing

2.
: Predatory pricing


(good information) (prefect)

Predatory pricing

Modern Industrial Organization Dennis W. Carlton

2
Jeffrey M. Perloff
1

. .
, 2538.
2

Dennis W. Carlton, Jeffrey M. Perloff. Modern Industrial Organization (Forth Edition). Newyork :
Pearson & Addison Wesley, 2005

 .665

Predatory Pricing

1. (Predation with Identical Firms)

P*
P* Q*

Qe P*
A
Q*
P* () Qi
Q* - Qe A + B
B
Predatory pricing
P* (Duopoly)
Predatory pricing

(Monopoly)
2

 .665

Predatory Pricing

() ()

Predatory pricing

Predatory pricing
Predatory pricing

1)
Predatory pricing (

The Sherman Act The Clayton
3
Act
26 .. 2542
4
)
2)
(Monopoly price)

3) ( )
Predatory pricing
Predatory pricing
(Sunk cost)
Predatory pricing
Predatory pricing

2. (Predation Where One Firm Has

an Advantage)

, (merge control) 695

, 67

 .665

Predatory Pricing

Predatory pricing

Predatory pricing Predatory pricing

Predatory pricing

()

Predatory pricing
[Williamson (1977), Selten (1978), Ordover and Willig (1981), Easterbrook (1981),
Kreps et al. (1982), Kreps and Wilson (1982a), and Milgrom and Roberts (1982b).]

Predatory
pricing

(
)
Predatory pricing
Predatory pricing

()

()

Predatory pricing
( )

 .665

Predatory Pricing

(asymmetry information)


Predatory pricing

Predatory pricing

Predatory pricing

Predatory pricing

Predatory Pricing (
) Areeda and Turner (1975) Predatory
pricing

(

)
Areeda Turner

Predatory pricing

Areeda Turner

Predatory
pricing
Predatory pricing

Predatory pricing
Areeda Turner


()
5

 .665

Predatory Pricing

(
)

Pittman
(1984) IBM Supercomputer
Predatory pricing
Supercomputer

(learning by doing)



(
present discounted value)

Predatory pricing


Predatory
pricing

Predatory pricing

Easterbrook (1981)
Predatory pricing Predatory pricing

Predatory pricing

Predatory pricing
Predatory pricing

 .665

Predatory Pricing

Predatory pricing

McGee (1958)

Koller (1971) Predatory pricing

1890 26 Koller 7
4 7 Predatory pricing
5
3 4
Predatory pricing
90 (Hurwitz et al. 1981) Isacc Smith
(1985) Predatory pricing
Predatory pricing

[Lott (1999)
Predatory pricing ]
Predatory pricing
[Weiman and Levin (1994), Genesove and Mullin (1997), and Morton (1997)]
6
American Tobacco

Predatory pricing

1881-1906 Tobacco Trust Predatory pricing

Tobacco Trust 1901 Tobacco Trust
Predatory pricing Wells-Whitehead Tobacco Company of Winston North Carolina
1903 Tobacco Trust [
(2538)]

 .665

Predatory Pricing

7
(2543)
1.

2.

(Structural control)

(structural
control prohibition control)
(Conduct control)




(EEC)


(economies of scale)

. .
, 2543.

 .665

Predatory Pricing

(conduct control)
Predatory pricing

(2538)
8
Predatory pricing


(Structural Control)


Predatory pricing

(Allocative efficiency)

(Economic of scale)
(Dominant Position)

9
AKZO
8

. .
, 2538.

: AKZO ECS (Engineering and Chemical Supplies Ltd.)

benzoyl peroxide 2
ECS UK AKZo
1979 ECS
AKZO ECS ECS ECS
AKZO ECS
AKZO benzoyl peroxide ECS AKZO
organic peroxide
AKZO AKZO
AKZO (retaliate) ECS (eliminate) ECS benzoyl

 .665

Predatory Pricing

Predatory pricing
(abuse of power)

peroxide ECS (AVC)

10

 .665

Predatory Pricing

Predatory pricing

10
25
25

(1)
(2)

(3)

(4)

(market power)




(oligopoly)

(market share)
10

. : .
19 2 ( 2542): 71-84

11

 .665

Predatory Pricing

Predatory pricing 25
4

Predatory pricing

Predatory pricing
(
) ()
Areeda Turner

12

 .665

Predatory Pricing

.
. , 2538.
. .
, 2543.
. . : , 2545.
. .. 2542. 2542
. :
. 19 2 ( 2542): 71-84
________. (merger control). 24 ( 2537) :
689-700
Dennis W. Carlton, Jeffrey M. Perloff. Modern Industrial Organization (Forth
Edition). Newyork : Pearson & Addison Wesley, 2005.
Jeffrey M. Perloff. Microeconomics (Second Edition). United States of America :
Addison Wesley Longman, 2001.

13