Presented to :

T.V.S.N MURTHY

Presented by :
Rupesh Kumar

Singh(22)

INTRODUCTION
Coca-Cola (also referred to as "Coke") has a history

almost as colorful as the drink itself. Coke is a carbonated, caramel colored soft drink and arguably the world's most popular cola. The Coca-Cola Company's headquarters are located in Atlanta, Georgia, where the beverage was first concocted in 1886. Coca-Cola's inventor John S. Pemberton was not a shrewd marketer of his drink, and the ownership of Coca-Cola eventually passed to Asa Candler, whose company remains the producer of Coca-Cola today. It was Candler's successful marketing, and continued by successors such as Robert Woodruff, that established Coca-Cola as a major soft drink in the

HISTORY OF COCA COLA

January 1, 1886 John Stith "Doc" Pemberton, Frank Robinson, David

Doe and Edward Holland formed the Pemberton Chemical Company. Robinson and Doe were selling printed advertising, Holland owned land, which he deeded to the company.
May 8, 1886 First Coca-Cola served in Jacob's Pharmacy, Atlanta May 29, 1886 An ad appears for Coca-Cola in the Atlanta Journal.

This is the earliest known ad for the soft drink

 June 28, 1887 The name Coca-Cola is trademarked by John S.

Pemberton. He registered it in his name, not the name of the Pemberton Chemical Company
April 14, 1891 Asa Chandler completes his purchase of Coca-COLA January 29, 1892 Coca-Cola is incorporated. January 31, 1893 Coca-Cola patented

 July 21, 1899 Bejamin Thomas and Joseph Whitehead, two Chattanooga (History

of Chattanooga, Tennessee) businessmen, receive approval on their plan to bottle Coca cola
September 12, 1919 The Trust Company of Georgia purchases Coca-Cola from Asa

Chandler, who continues to hold a significant amount of the stock

April 28, 1923 Earnest Woodruff becomes president of Coca-Cola March 24, 1937 Coca-Cola received a design patent for the contour bottle so closely

associated with the company's product

April 12, 1960 Coca-Cola received a trademark on the contour bottle

 May 11, 1976 Coke Adds Life (to everything nice) campaign begins June 13, 1979 Have a Coke and a Smile ad campaign starts June 21, 1982 Coca-Cola buys Columbia Pictures from CBS July 9, 1982 Diet Coke is introduced April 23, 1985 New Coke is introduced. The controversy is immediate and wide-

spread, and Coca-Cola does not expect the frenzied rejection of its "new" offering.

 February 17, 2000 Doug Daft elected Chairman and CEO of Coca-cola May 4, 2004 Coca-Cola named Neville Isdell, a 60-year-old former company

insider, as its chairman and chief executive officer, ending a threemonth search at the world's largest soft drink maker. February 2, 2007 Former Coca-Cola secretary Joya Williams is convicted of trying to sell Coke secrets to Pepsi
April 7, 2007 The World of Coca-Cola near Underground Atlanta closes May 27, 2007

PATENTS OF COCA COLA

The Coca-Cola Company owns what is perhaps the worlds most

famously secret commercial trade secret. Yet, even at CocaCola, patenting and intellectual property management go on. Coca-Cola has a patent portfolio of 800 US patents and 1800 patents outside of the US. Some of the important patents are :
APPLICATION 20110081455 20110070384 20110042414 20100332419 20100251798 20100108695 20100104715 TITLE
Neutralized juice-based beverages and method of making same Wrap-around label, label stock and label processing Beverage dispenser Product integrated fiber based package Method of manufacturing a metal vessel Air-pocket insulated disposable plastic cup Flavor delivery system for a beverage container

TRADE SECRETS

Many inventors and entrepreneurs wonder about the substantive difference between patents and trade secrets. A brief look back at the inception of the Coca-Cola Company and its initial marketing of its now world famous beverage will prove a useful starting point. In1880, upon developing its secret recipe for the worlds first soft-drink, the Coca-Cola Company was presented with a dilemma of sorts. It needed desperately to protect what it had just developed, yet patent protection would only provide security for 17 years (the statutory period of protection for a US patent). While the benefits of strong patent protection for 17 years seemed appealing, the down-side was that the secret recipe would be publicly disclosed, and would be free for anyone to duplicate once the patent expired. Coca-Colas secret formula would have entered the public domain in 1897. While such protection might have been sufficient for a typical product of average market life span, the founding members of the Coca-Cola Company had the foresight to see that this was no average product - this was a product that had a potentially infinite market life. Accordingly, it required the longest lasting protection available protection that simply was not afforded by a patent. After kicking around various ideas, the executives at Coca-Cola determined that their needs might be best served if they did not publicly disclose the recipe, and instead

TRADEMARK
1887-1890s The words "Trade mark" are written in

the tail of the "C" in Coca.

1890-1891 This version of the script showed the

greatest departure from Robinsons original.

1893-1901 The words "Trade mark" are again written

in the tail of the "C" in Coca.

1903-1931 The words "Trade mark Registered" are

written in the tail of the "C" in Coca.

1930-1941 The words "Trade mark Registered"

appear in the tail of the "C" in Coca.

1941-1960s In this version, the words "Trademark

Registered" moved out of the tail of the "C" and were noted as "Reg. US Pat Off." below the Coca-Cola

 1958-1960s This period saw the introduction of the

Arciform or "fishtail" logo.

1969 The Arden Square with the Dynamic Ribbon Device

(commonly called the "wave") was introduced.

1980s We see a modified Dynamic Ribbon Device with

the ribbon integrated within the "Coca-Cola" name. Note the missing lower loop in the "L" of Cola. It was only missing in the treatment with the Dynamic Ribbon. When the trademark stood alone, the loop was present.
2003 With the introduction of the "Coca-Cola... Real"

campaign, the Dynamic Ribbon Device was enhanced in the logo.

2007 -A simple, yet bold, design with a single white

ribbon

INDUSTRIAL DESIGN: HISTORY OF BOTTLING

Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed thatCoca-Cola became the worldfamous brand it is today.
1894 A modest start for a bold idea

In a candy store in Vicksburg, Mississippi, brisk sales of the new fountain beverage calledCoca-Cola impressed the store's owner, Joseph A. Biedenharn. He began bottling Coca-Cola to sell, using a common glass bottle called a Hutchinson. Biedenharn sent a case to Asa Griggs Candler, who owned the Company. Candler thanked him but took no action. One of his nephews already had urged that Coca-Cola be bottled, but Candler focused on fountain sales.
1899 The first bottling agreement

Two young attorneys from Chattanooga, Tennessee believed they could build a business around bottling Coca-Cola. In a meeting with Candler, Benjamin F. Thomas and Joseph B. Whitehead obtained exclusive rights to bottle Coca-Cola across most of the United States (specifically

 1920s and 30s International expansion

Led by longtime Company leader Robert W. Woodruff, chief executive officer and chairman of the Board, the Company began a major push to establish bottling operations outside the U.S. Plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy, Peru, Spain, Australia and South Africa. By the time World War II began,Coca-Cola was being bottled in 44 countries. 1940s Post-war growth During the war, 64 bottling plants were set up around the world to supply the troops. This followed an urgent request for bottling equipment and materials from General Eisenhower's base in North Africa. Many of these war-time plants were later converted to civilian use, permanently enlarging the bottling system and accelerating the growth of the Company's worldwide business.
1950s Packaging innovations

For the first time, consumers had choices of Coca-Colapackage size and type -- the traditional 6.5-ounce contour bottle, or larger servings including 10-, 12- and 26-ounce versions. Cans were also introduced, becoming generally available in 1960. 1960s New brands introduced Following Fanta in the 1950s, Sprite, Minute Maid, Fresca and TaB joined brandCoca-Cola in the 1960s. Mr. Pibb and Mello Yello were added in the 1970s. The 1980s brought diet Coke and Cherry Coke, followed by POWERADE and DASANI in the 1990s. Today hundreds of

The Whole Transformation Of Bottle

COPYRIGHT OF COCA COLA

COPYRIGHT OF THE SITE:The Site and all of its contents including, but not limited to, all text and images ("Content") are owned and copyrighted by The Coca-Cola Company or others with all rights reserved unless otherwise noted. Any Content that is a trademark, logo, or service mark is also a registered and unregistered trademark of The Coca-Cola Company or others. Use of any Content, except as provided in these Terms of Use, without the written permission of the Content owner is strictly prohibited. The Coca-Cola Company will aggressively enforce its intellectual property rights to the fullest extent of the law, including the seeking of criminal prosecution.

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