Presented by: Aaqib Qasim Hassan Imran Unzila Shoaib Mustafa Mahdi Behjut Fatima

An Introduction

Private airline based in Karachi, Pakistan with its main hub at Jinnah International Airport, Karachi Established in 2003 and started operating its flights from 2004 fleet consists of 10 aircrafts as on April 2007 of Airbus A320 and A321 aircrafts Operates 30 daily services to

7 domestic destinations International services to

Dubai from four different cities Manchester from Islamabad

Current CEO: Mr. Shahid Khaqan Abbasi

2

Unique innovations to its name

First private airline of Pakistan to commence direct flights to Manchester from 1st June 2007 twice a week and on daily basis from 15th December 2007 onwards. the first airline of Pakistan and South Asia to introduce self check-in and wireless check-in kiosk facilities The first airline to introduce e-ticketing in Pakistan, that is, complete online reservation systems

Previous System

Global Distribution System (GDS)

Includes browser based system Sabre-Amadeus-Worldspan

VPN based Galileo

Airblue: Sabre system Some of the pitfalls of Sabre:

fee per transaction Maintenance fee Hidden cost

Current System

A user friendly customized system Developed by their own IS Specialists and Programmers Based in Los Angeles Overseen by Mr. Tariq, the owner of the airline, and his assistants

All inter-related party with the airline are connected through the same website i.e. www.airblue.com
Specialized Usernames & Passwords to those accessing this website according to authority levels
5

Communication Model

Intranet:

All the employees are connected through the intranet formed on the website www.airblue.com/ednet .

Internet:

Is used by:

The travel agents travel counselors the customers themselves.

6

Online Reservation www.airblue.com Customers

Step 1

Step 2
9

Step 3

Step 3
10

Step 4

11

Step 5

12

Step 6

13

Online Reservation: www.airblue.com/agents

14

15

16

17

Online Reservation www.airblue.com/counselors

18

Whats happening at the front end and the back end? E- Drawer

19

Flight Operations Process

Before Flight Departure: Self-check in

Kiosk mechanism Supply Chain Management Closing Flight

After Flight Departure: Updating Flight Reports

20

Enterprise Collaboration Systems

Employees communicate with each other through

E-mail IP Phone

Communication between the Pilot and the Ground Staff

Radio Phone VHF Technology

21

CRM

BlueMiles Frequent Flyer Program Call Centre 111-AIR-BLU

Web-based self service

Visit the Direct Sales Office (DSO)
22

Human Resource System

Hiring Process

Online Application Form Applicant given an application number Stores Information on the database

Call Applicants for respective job interviews

23

Advantages Of IS

Cost benefit
Time saving and convenient to use User friendly System Erased the concept of all manual paperwork.
24

Disadvantages Of IS

Internet connectivity might go down

25

Thank You

26