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  • PGroomingSurvey Inforgraphic3

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    According to a survey of 709 students, 34% live on campus and 41% rely on pocket money. Students were categorized into archetypes including Diva, Natural Beauty, and Disinvested Minimalist. The potential annual spending of South Africa's student population of 938,201 is estimated to be R2.88 billion, with 48% of spending going towards face products, 26% on hair products, and 25% on smelling good. The majority of those surveyed were black students in their third or fourth year of study between the ages of 21-23.

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    PGroomingSurvey

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    PGroomingSurvey_inforgraphic3

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    According to a survey of 709 students, 34% live on campus and 41% rely on pocket money. Students were categorized into archetypes including Diva, Natural Beauty, and Disinvested Minimalist. The potential annual spending of South Africa's student population of 938,201 is estimated to be R2.88 billion, with 48% of spending going towards face products, 26% on hair products, and 25% on smelling good. The majority of those surveyed were black students in their third or fourth year of study between the ages of 21-23.

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    3 views1 page

    PGroomingSurvey Inforgraphic3

    Uploaded by

    DBC88
    According to a survey of 709 students, 34% live on campus and 41% rely on pocket money. Students were categorized into archetypes including Diva, Natural Beauty, and Disinvested Minimalist. The potential annual spending of South Africa's student population of 938,201 is estimated to be R2.88 billion, with 48% of spending going towards face products, 26% on hair products, and 25% on smelling good. The majority of those surveyed were black students in their third or fourth year of study between the ages of 21-23.

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    of 1

    34% LIVE ON CAMPUS

    PROUD METROSEXUAL UNDER COVER METROSEXUAL

    Archetypes
    DIVA
    NATURAL BEAUTY DISINVESTED MINIMALIST

    Potential spend:

    R2.88 Billion*
    per annum
    Rely on pocket money

    41%
    49%
    Brands

    48%

    Believe depicting ones true beauty is true beauty unveiled Spend R0 R200 per month 19% Body
    25% Smelling Good

    What I spend my money on:

    26% Face 29% Hair

    *Sources HEMIS 2011, based on 938,201 student population

    PERSONAL CARE SURVEY 2013

    709

    STUDENTS SURVEYED
    1ST 2ND 3RD

    STUDY YEAR & AGE


    4TH

    60% 60%

    17-20 32%

    21-23 46%

    23+ 22%

    85% BLACK

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