Key changes/Development of Magazine Adverts

Late 70s
Colours dull and faded Photo of the artist/band is primary image of the advert Text is less significant than the visual image, and not much information. Institutional information, such as the record label logo, is not significant. Small picture of the front cover of the album being advertised

80s
Design is important. The images on the advert are slightly angled and the unusual shapes and patterns create a disorderly look, which is conventional to the new wave genre. Colours are either black/white or faded colour of no importance.

90s

The colours are more vibrant and bright conventional to the new wave genre. Eye catching to the audience. There is no image of the band. Instead there is the focus of artwork. The image takes up the whole of the poster, with everything laid over it. Text is little, so not significant compared to visual image.

00s
The typography is larger than magazine adverts in previous years. The advert is split into two; half visual image and half information about the album for the audience to read (u and g theory informing). The colours are less vibrant. The white typography against the black background causes it to stand out, but the use of contrasting colours is conventional to the new wave genre. The blue hue of the photograph of the band creates a sense of modernity to the photo, compared to the striking and bright colours from the 90s.