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  • MK0016 Assignment Spring 2013

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    Smu Sovabazar
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    The document outlines an assignment for a marketing course, asking students to answer 6 questions about advertising and sales promotion in 6-8 pages. The questions cover types of advertising copy, innovative media use in rural areas, advertising objectives, sales promotion tools and techniques, types of advertising agencies and their purposes, and demographic influences on advertising.

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    The document outlines an assignment for a marketing course, asking students to answer 6 questions about advertising and sales promotion in 6-8 pages. The questions cover types of advertising copy, innovative media use in rural areas, advertising objectives, sales promotion tools and techniques, types of advertising agencies and their purposes, and demographic influences on advertising.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views1 page

    MK0016 Assignment Spring 2013

    Uploaded by

    Smu Sovabazar
    The document outlines an assignment for a marketing course, asking students to answer 6 questions about advertising and sales promotion in 6-8 pages. The questions cover types of advertising copy, innovative media use in rural areas, advertising objectives, sales promotion tools and techniques, types of advertising agencies and their purposes, and demographic influences on advertising.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Master of Business Administration- MBA Semester 4 MK0016 Advertising management &sales promotion - 4 Credits (Book ID: B 1329) Assignment

    t Set -1 (60 marks)


    Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions. Q1. Describe the types of Advertising copy.
    10 marks (350-400 words)

    Q2.

    Discuss the Innovative use of media in rural areas.

    10 marks (350-400 words)

    Q3.

    Briefly discuss about Advertising Objectives.

    10 marks (350-400 words)

    Q4.

    Describe the Tools and Techniques of Sales Promotion in brief.

    10 marks (350-400 words)

    Q5.

    What is a full service agency? What are specialist agencies? Why are they needed?

    10 marks (350-400 words)

    Q6.

    Describe the Demographic influences on Advertising in brief.

    5 +5 = 10 marks (200-250 each) words

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