Presentation by:

ARUDHATI SINHA MEENAKSHI VERMA VIVASWAN KHANNA SIDDHARTH DIXIT SARITA KUMARI Mumbai, March 5, 2008 VISHVJEET VYAS

WFA/ISA - Global Advertiser Conference

The name Vodafone comes from Voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones.

Vodafone is a mobile network operator with its headquarters in Newbury, Berkshire, England, UK. It is the largest mobile telecommunications network company in the world by turnover and has a market value of about 75 billion (August 2008). Vodafone currently has operations in 25 countries and partner networks in a further 42 countries.
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Make the most of now

Mumbai, March 5, 2008

WFA/ISA - Global Advertiser Conference

 Vodafone in INDIA came with acquiring Hutchison essar limited. Vodafone was launched officially on 21st September 2007. Than on hutch was rebranded as vodafone

..and we have made a commitment to customers through our new Customer Promise

Our Promise to you

We value your time more than anyone else. Thats why, wherever you see Vodafone, you can expect: A network you can rely on when you need it Expert, friendly help and advice you only have to ask once When youre abroad, the services you need will be as easy to use as at home, and youll know what you are paying

New and inspiring solutions to help you make the most of your time

Mumbai, March 5, 2008

WFA/ISA - Global Advertiser Conference

Our brand is built on a foundation of a number of strategic components, with the Marketing Framework at their heart
BRANDED CUSTOMER EXPERIENCE

MARKETING FRAMEWORK
BRAND COMMUNICATIONS BRAND VALUES & ENGAGEMENT

OUR VISION
To enrich our customers lives through unique power of mobile communication.

OUR PASSION
1. FOR CUSTOMERS: In anticipation of their customers trust Vodafone understands their needs & delights thems with its services. 2. FOR OUR PEOPLE: Outstanding people working together make Vodafone exceptionally successful.

3.FOR RESULTS: Vodafone believes in being action oriented & is driven by a desire to be the BEST.
4. FOR THE WORLD AROUND US: Vodafone believes helping people of the world to have fuller lives through their services & its impacts.

BUSINESS STRATEGIES.

Products
Prepaid Cellphone connection Prepaid recharge card Top - ups Vodafone Postpaid Calling Cards Vodafone PCO Vodafone Handyphone

Service Section
Tunes & Downloads Entertainment Sports Devotional News & updates Astrology

Service Section contd.

Finance Travel Mail, messaging & more Dial in services Bill info Miscellaneous

FINANCIAL RESULTS
COUNTRY INDIA AUSTRALIA NETWORK (V) HUTCH VODAFONE OWNERSHIP 52% 100% MARKET SHARE 22.93% 16.8% RANK 3/9 3/4

N.ZEALAND
ITALY TURKEY

(V)BELL-SOUTH
(V)OMNITEL (V)TELSIM

100%
76.86% 100%

52.3%
31.1% 26%

1/2
2/4 2/3

YEAR
2005

TURNOVER (MILLION POUNDS) 34073 29350

31104 35478

2006
2007 2008

MARKET COMPETITORS IN INDIA

AIRTEL BHARTI RELIANCE BSNL

UNIVERSAL COMPETITORS
ORANGE T-MOBILE INTERNATIONAL TELEFONICA02EUROPE

DETAILS ABOUT HUTCHISON ESSAR

Hutchison Essar is a leading India telecommunications mobile operator with 25 million customers currently, representing a 16.4% national market share. Hutchison Essar has over 6,000 employees, operates in 16 circles and has licenses in an additional six circles. In the year to 31 December 2005, Hutchison Essar reported revenue of US$1.3 billion, EBITDA of US$415 million, and operating profit of US$313 million. In the six months to 30 June 2006, Hutchison Essar reported revenue of US$908 million, EBITDA of US$297 million, and operating profit of US$226 million.

ACQUISITION DETAILS
Enterprise value of Hutchison Essar is $18.8 billion Value of 67% stake in Hutch Essar - $11.1 billion Vodafone is selling 5.6% stake in Bharti for $1.6 billion Vodafone will retain 4.4% in Bharti as pure financial investment Vodafone acquired 10% in Bharti for $1.5 billion in Oct 2005 Vodafone and Bharti to share infrastructure Hutch has 23.3 million subscribers as of Dec 31, 2006 Vodafone is targeting a 20-25 per cent market share by 2012 The mobile market is expected to grow at 40% CAGR till 2012

WHY HUTCH
Accelerates Vodafones move to a controlling position in a leading operator in the attractive and fast growing Indian mobile market Hutch Essar delivers a strong existing platform in India Driving additional value in Hutch Essar Increases Vodafones exposure to high growth emerging markets

CONCLUSION
Taken steps to make a positive difference, by supporting recycling campaigns Win-win-win situation for shareholders, employees & the environment Improved relationships between stakeholders & has helped to ensure future growth

THANKYOU