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BUSS1 Understanding Markets 1 Market Size, Growth and Share

The UK grocery market was worth 128 billion in 2007. Tesco, Asda and Sainsbury were the top three
companies with combined sales of 82.4 billion. Tescos sales were 40 billion and Asdas sales 21.5
billion. Calculate the size of Sainsbury in 2007.
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(2 marks)
2

Using the UK grocery market figures for 2007 given in question 1 calculate the market share of Tesco and the
market share of Asda in 2007.
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(4 marks)

3
Blackberry Ltd has sales of 0.6M. The market is worth 12M. Calculate the market share of Blackberry Ltd.
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(3 marks)

4
Netherton Plc has 12.5% of a market worth 62M. Calculate the sales value of Netherton Plc.
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(3 marks)

A seaside town has three fish and chip shops/cafes; F&C with annual sales of 156 000, The Chippie with
annual sales of 240 000 and Carlas Cafe with annual sales of 104 000. Calculate the market share of The
Chippie.
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(4 marks)

The UK car market was worth 2.45 billion in 2007. If it were to grow by 5% in 2008 calculate what its market
value would be in 2008.
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(4 marks)

Extension: What are the advantages to a firm of high


market share?
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