You are on page 1of 639

`

: !
:
..................................................
.........

............................................................
:
:

....................................................

....................................................






...................................................
:

................................................................
...

................................................................
.

............................................

...............................................................

...............................................

.....................................


................................................................
.



:

................................................................
..




.....................................................


CGI-BIN





.....................................................
.....................................................
....................
:

.............................................................

.............................................................

.................................................





:

..............................................................

.................................

..............................................................
:

)( ...........................

.......................................................




.....................................................


!! ....................................................

)( .............................
:

.......................................

................................................................
..
:
..........................................

........................................................

................................................................

....................................

:
......................................................
.....................
......................................................
.....................
:
!

......................................................

..........................................................

....................................................


................................................

................................................................
.

.....................................................

! ............................................
: !

...........................................................

..............................................................

.......................................................

................................................................

........................................................







: !
:

....................................................

...................................................

......................................................

.................................................
:

......................................................


.......................................................
)(AIDA


........................................................

:

..................................



)(meta tags
""


................................


.....................................

..................................

........................

...........................



............................

................................

..............................


....................................

...............................

! ............................................

! .....................................


! ..................................

! .................................

! ..................
,


...




!






.

...




...
"" .


" "


!
...


.


.



!



( ) click


!

...
:
"
" .

.
.








.
...


.




.


""
.






.




.




.

...
:
.

"
" .
...


!


... !




)( !



...




...
...


" "

.


.
.




.

.

...





. ( )
Wall Street Journal
.

(.. ) U.S.Today


.



...


.



...


40 000
100 000 ! " ...

" !!

... !

...

...

.


.



.

10 000 .
.





...





!
...

)
(%70

25

50
4

) 000
75 (





.

:


...



24 7




.









.


.
.



!

.

" " ) (remote control



.
...



...



.

!





.


...




...
.




. .
.




! ...
!







!




!




!
...






.

. !
)

(search engines

.

!





2947


!





...
!

.

.
...
!
.
!




...

.


.

...



.


.





.

...
... .
...


.

.






. ...







.
... !


.


.
...
!




.

.



.
...

!

...





...
...
...
!!!!!!
..................................







) . (online offline


)(Paul D. Reynolds
) (Babson





.
/http://www.linkresources.com

:
%
30

37



27



14

13
%
16

11
% 3
85
% 20

38250





...



.








.







.





.


...
















!





.
!

...

.


.

.






.



.

.


...

.
.

.





.
...


.

.



.



.


.

...

.

.
.
.
...
...




.

.
.
...
...
.


.

.



.





)(user names
) (passwords





.
...

.

.......................................




.
. ... )
(web site ) (domain name
). (web host





.




.

" " " " " "
.
...

) (web page )
)
(HTML
(HTML

.
)(browsers
) (URL .


" " " " .
) (web site

.
) (domain

) (URL ) (web site
) . (web host


.

.
...

[ ]

/ 1-1




.

.

!





.


.
" " "" " "

"" " " " "


.





.


.
) (URL


.






:



" ... )

(Henri Ford )Forbes
(Magazine )Betty
(Crocker ...


.

.


.

.



.

garden tools) (blue jeans) ) ...
. ((used cars) (children wear







.

"
.

"

.


.

)AAA internet

(services

) (directories )search
(engines
.


.






.

.



.


.



.

... ) (Kodak ) (Nike )


. (U-Bix

/ 1-2
/1-2-1
...
.


) (140 000 !
.

...



.
.



.




.







!...


" " ) (Ellias Verdi


" " )top-of-mind
(awareness
.



.
.
...




.



.

.

.




.

.
... .


...



.




( )Dr. Matthew
McGlone .

" "

" "

" " .


.






...


.


))SmartStart) (PayDay
. ((TalkyWalky) (Dash2Cash



.
.

.



.

) (Saran-Wrap )Coka-
(Cola ) (Willy Wonka.. )
(G.I.Joe ) (Barbie )
(Hamburger Helper )Crispy
(Crunch )... (Block Buster

!
...



.
.


... .

/ 1-2-2








.


)
(browsers .







.

www.sport.com

www.cars.com www.drugs.com
!



. .

.


. .

.
.


.



) (Ateononic Products )L'anchardene
!!(Center


)~(



) . ( -
.

http://www.simplename.com


.
/ 1-2-3

.


.



.




.




%99 ) (keywords





.
.


. :

http://www.freepromotrion.com

http://www.allergyrelief.com


http://www.morebusiness.com


http://www.fastcars.com




) (keywords


" ...
" ... .
/ 1-2-4
...



) ($1000
http://www.mikey.com
http://www.nationalinstitute.com





.


www.mikey.com

.
...



.

" :

" ... .

.

/ 1-3

.



.


... .

""
/http://www.internic.com " "

./http://www.icann.com

/http://www.netsol.com
/http://www.register.com

) ($35
.



...






/http://www.godaddy.com
.


( ) internic ( ). icann





.
.

.





)

(servers .


!!!



. .
...




... .

[ ]



... !







.


.


.

...
.




.

:


.

.

.

/ 2-1


.


.



...


...



.




.
.



.


.


.



.


...


.
" " .
( ...
)unconscious paralleled

. assumptions


.



:





... !


.
" "


!

" " )ketchup


(principle
.

...
.


.
.
.


...
... .



.
.
...




.



. .

.

.
.





. .


.


... ... ...

.

" ..." .


!

!!





.
. ...

!



) ...!( .



.

... ...
!




. .
.
.

.


.
.


!!!
!

!

" :

! " .





!!!



.


.


...

. " " "


.

"
.

.


.
) (links

.

.


.


.


.

.


.



.

). (hyper-links

.
.
48 .


.
.

) (hyper-links

" " .

.
.



.


.


.
!
.
. " ... " !

" / 2-2 "







) (browser .

!


.



.




!









...


.

...
... # ...@&*%#!!$
!
!




.

... !


.

...
.








. .
( ...

) internet explorer ( )
netscape navigator

.

( ...... ) AOL (
) mosaic ( ) ... opera

.
!
...
.


/http://www.cast.org/bobby
./http://www.anybrowser.com
...



. )

. (SiteC

/http://www.cnet.com
/http://www.zdnet.com

.


.



.







. ...
http://www.netmechanic.com/
http://www.websitegarage.com/

http://www.ohiocars.com/urlcheck/

) (big byte

/http://www.biggbyte.com )link
(checker http://www.link-
. /checker-pro.com

/ 2-3

) (targeting trends (
) Tom Speer



...
: 1

: 1
.


...















.









" "
.



.



.
.




.
: 2


.




: 2
.


.

.


.

.



.







.







... .
...
.




.



.
: 3

: 3
.



.





.

.

.


.


...


...

...


.

) .
(...

.

.




) . (...

.



) .
(...




. ...
) .
( ...




.


)
. (...

.




.

: 4


: 4

) (60- 50 .



.

.



.


) (gif ) (jpeg
.
.

) . (jpeg
.



). (gif
) (animated graphics

.




.
) (banner

) (40



.

.
.
: 5 )(icons

: 5
. .





.

...

) (home page
...



.



.
.
)targeting
: 6
(trends .


: 6
.

.




...


.



.

. )
) (guest book
(links


.

.



.



) (bold
)(


.
: 7

: 7 ...

.

.





.



.

.


.

)
(FAQ's ) (frequently asked questions

.



.








...
.

" "






...
...
.



.





. ...



" " ... .

: 8



: 8


.




)(800 600
.
)14(
)(800 600

...
)(480 640
)
(%99
.


.


) (frames
) (java
) (animations )(plug-in
.
) (text link

.

.




.
: 9

: 9 ...






.


.
.........................
.

/ 2-4
) )Tom


Speer
.


.


) (256

.

) . (256



). (256

... ) (256
) (32
.


...
!







.



.
...





!

) (gif )(jpeg
. ) (gif
) (256 ) (jpeg

.
...

) (gif

. ) (jpeg


.

). (gif

.
) (%90
) (paint shop pro )

(adobe photo shop .

...
http://www.gifwizard.com/

http://www.raspberryhill.com/


. ) (button

) (banner


.







.




.


.



.


.




!
...



.

.

.

.



)...
... (...
... ... ...







... .

/ 2-5
...
:


.


.


.
... !
.
...


...


.


.



...

...


.




.
.



:


.


.







...
.


.

...

: 1









.


.


. " "
.

...

) (30-15













.


.
.
.
...

)
.

.


.



(
% ... @#$&*&@#$%^# !!!

...

... 2
: 2


.
" "
" " .





.
.
.

.

.




.
.
: 3


.

.
.

.
...
...




...






.








... .
: 4

.


:
...
" "... "
"...
: 5



.

.



.
.
.
: 6
...


... ...




.

... .


.





.





...

.
.


.





.


.





.


.



.



.
... !


) (keyword )
(copywriter ) ( copy write ) copy
(writing ) (free
...
.

.



.
: 7
... !


.
.


.


.




.

) (%1
) (%1 !!

!
.
.

/ 2-6


.
...

" " )what you see is
(what you get ) (WYSIWYG


) (HTML
.


.
30
.
microsoft
http://www.microsoft.com/frontp
front
/age
page
net
objects
/http://www.netobjects.com
fusion

dream http://www.macromedia.com/soft
weaver
/ware
hot metal
/http://www.softquad.com
pro
adobe http://www.adobe.com/prodinde
page mill
/x/pagemill
web http://www.mvd.com/webexpres
express
s/index.htm
professio
http://www.pacificasoftware.com
nal
/
designer
...

.
( ) word
.
.


. ( )
Microsoft front-page (
) . windows
) (help

.
" "
.

. .

)search
(engine
...
.

.
). (sales letter



). (mini site




.


:

) (home page


.
)sales


(letter
.

) (contact page


.
)(free report





"" .
) 30
( ) (mini site
.
) (100-30


) (100








...
.



) (secure order form
.
.
)
(secure




.

...
!







.

.

.




.

.


...
!

/ 2-7



.



...


.
...







.




.

.
.
...


...
...
/ 7-1 -2 ) (content

.
.



!






... !

...
...


. ...

) (chat
...

...

!







.
)(sales letter


.





.

(
). traffic generators







.

) (links
.


"

" ...
.

"
" "
" "
" ... .
...



/ 2-7-2 !


( ) cool sites ( )site
of the day .


!!!



.


.



.



!!


"
" .
...












.



...
... .

.
...
)link


(exchange

.

.


.




.


.

/ 2-7-3
.

...


...
.







" "


.
!




... ...

!

...
!


.


... ...
.

...

...


...
...
.

!

: !
)(master of everything master of nothing
: !
)
(

. ...
.





.


% 50
.

.
/ 2-7-4


!




...

... ...

!!

.

.
.

.
...




.




.
" "


.

~~~~ ~~~~ ~~~~ ~~~~
~~~~
...
.
.

.


.
.

.




.
.
...

















.


.
"

.
"...
.
!









.


" "
.

.
.



/ 5 -2-7 ) (headlines



. ...





.
...
...
!!



.


.
...
!
:
...
.1
.

.
.2
.

.3
.
...

/ 2-7-6




" " .




.


" "


.
...
.

" "

.
...
.




...
.

...


.


.


!
" ...
" ...
... ...



... ...
.



.




.


...



.


...
.
/ 2-7-7
...






" ... "
...


.


...



.







...
.

.



.


" "
"" "
" .
...

.




.




!



.


.


.
"
" !

/ 2-7-8

) (testimonial




.



.

.






.




...
:
.

:





.


. .


.

.


...

.

.



:

) (



.




.


.
... .

.

.






.


. ...

.



.

.

/ 2-7-9






!




.

.



.


...


.

...



.
.

[ ]



.


.

. .
/ ) (hosting

.





... ...
.


.

""
"" ) . (server







.





.

.
...
"" )I.P.
. (address


.

""
...
)
(
.

http://www.yoursite.com

. http://212.26.56.94
.

/ 3-1
:

)(free virtual hosting
.1 .1
)(budget hosting
.2 .2
)(dedicated hosting
.3 .3

/ 1-13 )(free virtual hosting



"...
" .
" "
.

...


" " .


" "
"



"






.
...

...
...












http://www.yourname.com


:
http://www.domainprovider.com/6146/dire
ctory/member-ID/index.htm
!

! .



...




...








.
...
!
!

http://www.yourname.com
.



.

... !!!


.




!!!!










( )
unconscious paralleled assumptions


.





!

...

)& directories
(search engines
.
.



.

" " .



.
:


...
.
.


.
!
http://www.hotyellow.com/
http://www.xoom.com/
http://www.freeyellow.com/
http://www.geocities.com/
http://www.tripod.com/
http://www.hypermart.com/

/ 1-2 3 ) (budget hosting



.



.
) ($300- $100

)
.
($300 ) . ($100



.





.


...





.


...



.

.



.
...

http://www.tophosts.com/
http://www.webhostlist.com/
http://www.webhostdir.com/



.


.
/ 1-3 3 ) (dedicated hosting
.



.


.


.

/ 23



/ 2-1 3
!...


) (200 ) (300 ) (500

) (megabyte .
.

( ) yahoo
) (cnet.com
) (zdnet.com

.

. )-10

(20 .
.
.

.
...


. )(20
) (400
!
/ 2-2 3


...
.

) (bandwidth



.
...





!



) bandwidth ) 300
(
(500 .
!

.

) 512000


.(
!



) 50(
) 250(

) (2048 )

512000. 250 /. = (2048 )


(68 !!!
!


.




!!



.
!
...


) (yahoo


...

.

:


/ 2-3 3 CGI-BIN
) (CGI )common gateway
(interface .



. ) (CGI


...
.
) (CGI-bin
)(order forms


.
)

(CGI-bin



. ) (CGI
.

/ 2-4 3




. .
...
.






. /http://www.real.com





.
/ 2-5 3



(T3) ... .

.


.
...
/ 2-6 3







... .
/ 2-7 3

.
.




.


.

...
. )

(CGI





.

...
... 24 ...
7 365 .

.

.

) .

( .





/ 33 !
!!
" "



.
.



...




)(back-up system
.

.
...

... .



) (trojan horses
) (hackers













...


!


. !







.

.

!!!

.
.


...
.

)back
(up ...
) (ISP

.

.




.
.


) (offline
. ...

) (CD .

.





.

) (lap-top
. .
.
...





!

/ 43 !






.
...
...
!!

!
.
.
.


.



.
...




.
.

) (back up


%99



)
... (%1 .
!
...

.
.
.



...
.

.
.
... .

. .

.

...


.
" ! " .
.
.

... !
.



!!!


.


.

.
.

.
)... (1

. ...
!




)Error 404.
(Cannot connect to the required URL

!!!
...
" "

.

" ...
" ... !!!

.

.
)... (2

.
"
.
" .
!

...
.


. .



... !
...
!
!
! !!
!


. .
.


... .
!


.






)) internic
... !!

... ... !!


...


!


...

)) internic

.



.







.




.


.
...



...

.
...

...
...



.




.

.


.



...
http://www.webhostlist.com/
http://www.zdnet.com/
http://www.tophosts.com/
http://www.webhostdir.com/

.


.


.

[ ]


... !




.
.



.

...

.



.

.

/ 4-1










.


.
.

.


) (send

.

...
.

.
/
) (send
...

!







... )(credit card



.

...

.
.






...



.


.




.

...


.


.




.


.





.

" " .

.

.

.



....


.

...
.

" ... " !!

.
) (automated

!
!!
) ... (autoresponder






) .
( .



:

To: hisname@hisdomain.com
From: yourname@yourdomain.com
Subject: order confirmation

.


:
.......................
..........................
.....................
......................
....................
...................

....................
.

47
8
55

.
.



.....................






.


...



...

.





.


.

.

/ 4-2




.
...




.



.






24


...

!


... ... ...






.




.






.



...

.1
.
) (send
.2
.


.3
.


.4
.


.5
.

.6

)
(download ) (
.
!

.





...

.


.

/ 34




.



.





.

...

...


.


...
)(credit cards
.1
.1
)(e-checks
.2
.2
)(e-currency
.3
.3
)(e-mail
.4
.4
)toll-free
.5
.5
(phones
)escrow
.6
.6
(services

.

.
...






.


!
:
= .
.
/ 134 )(credit cards
!


!!

)
. (impulse purchase
.

.


25 ) (% 250


.





.

) (%80





!

!

"
" ... !
...






.




24






...
.

.

...
.



...





.

.
...



...
!










.



.









.





.

.
.



.
...

) (SSL
) )secure socket layer
protocol
.
...
!
...
)(SSL


) (send
)( ) (encrypt
.
) (decrypt

.
.


.



) ). netscape
) )internet explore

.
http://www https://www
) S . (http


!!
) (SSL
...
.
.




)
(
.
...

) (SSL
) (digital certificate

.

/http://www.verisign.com
/http://www.thawte.com
.

) (https )
(http .
)
(terminal processor
.
) ($1000


terminal
processor real time
. online transactions


) (shopping cart

.

.


.




!
.


)


(merchant account
.
...





.

|
)

visa, master card, american express,
(diners club
...




.



.


.

...


) (% 5

.
.


.





!

.
...




!!



.


)) . ($ 10000 5000

( .


.
&!+*^#$!@%!!! ...


. ...








.
%99
.
) (%3 2
)
($200
) (%99
.

!!! ) ... (%50
.



) (search engine
merchant account accept credit card
.


/http://www.totalmerchantaccounts.com
. .


...


... .

.





.
...
... !
...
.







)merchant
(account ) (SSL
) (shopping cart
)terminal

(processor )

(digital certificate




.
" "

) )
amazon ) ) eBay .
...





.
) (send



( ) thanks-page

) (download






.




... !
!



) (

.



!
...



) (%10- 5 .

real time
payment processing credit card
.processing services
...
http://www.2checkout.com/
http://www.paysystems.com/
http://www.worldpay.com/
http://www.clickbank.com/
http://www.ccnow.com/
http://www.online-billing.com/
http://www.ibill.com/
http://www.verisign.com/
http://www.cybercash.com/



.
/ 234 )(e-checks

.

.

.






) (send .

...
http://www.icheck.com/
http://www.paybycheck.com/
http://www.validcheck.com/
http://www.onlinecheck.com/
/ 334 )(e-curreny




.



.





http://www.e-gold.com/

/http://www.e-bullion.com
/http://www.intgold.com




.
...
) (e-gold

) (e-bullion .




/http://www.e-gold.com
.








.





.
) ($10

) (e-gold

) ($10
.


....
!

...

)independent
(exchange market maker

.



...
.


.


) (link









) (user name )
(password


) ) thanks-page
. ) (%1

)( .
/ 434 )(e-mail



.








.

.





.


.




.
...





.
.

...


.


) (e-gold
) (e-gold
.



.

) (link



.






) (password


) )thanks-
page .






"
xxxxxx ) (click here
" .


...
http://www.anypay.com/
http://www.moneybookers.com/
http://www.netpay.tv/
/http://www.paypal.com
/http://www.stormpay.com


.
...
!
/ 534 )(toll-free number
...
.
) )

remote control



...







.

...






.
) (merchant account
.
24
7 365
) (

) (800 ). (900





.







...




!
) ($1


) ($ 7 5 .



.
...

.







.

fulfillment house call center

.
...
http://www.web900.com/
http://www.echarge.com/
/ 634 )(escrow services

) (retail sales
. )-$300


($500


.





.





... .
...






.


.




.

.



.





.
.



.



.


.




.

...

.

.



.
.





.



.
...
http://www.escrow.com/
http://www.i-escrow.com/
http://www.trade-direct.com/
http://www.tradesafe.com/
escrow
service . escrow trade
...

.




...

.





.
...
!

...









.


.
...

.






!



...



.

"

"



www.yahoo.com, www.amazon.com,

www.google.com
.



.





...


.



...










" ...
" .

" ...
! " ...



.

100
.



...
!

.

.



.
.




.





...
.


.
. .
. .
.

. .
.

.

"" )(e-books
) (e-zines
.


.


.


.

...
.

)) amazon
) (intuit
) (quicken
)
(amazon )

(intuit

.

) (amazon
) (compaq )
(amazon )
. (compaq presario
) (amazon



.



...

)motorola + advanced micro devices) (live


pictures + talk city) (onyx software +
apropos technology) (national city bank +
digital visions) (dlt solutions + grant
thornton) (symantec + entrust) (herring
(communications + ziff-davis
...



) (joint-venture

.





.
) (joint-venture


.

...


...

.




.



...



.
.





...
.


.

.
.



.

.

.
.

.





.







.







.



...


...

...

.
...


.
...

.
.


.
...



.





...
.




... ""
.
... ...
.






...

...

.



.
.

.
.







.
)(affiliate programs
.1
)multi-level
.2
(marketing



.

[ ]

) (affiliate programs
)associate
programs) (referral programs) (reseller

programs) (partnership programs)


((commission programs

.
...



%60 50

! ) (%60 50
!

.

...


...

.
.



) (


... .

)
(merchant

) (marketer
.
.







.
!








.


(
) cookies
.












.
.


.



.


...




.




.


.



...
.


.

.



.
...


.




... "
"
.




.
.

/ 11
:
)pay-per-

(click programs
)flat-fee

(referral programs
)pay-per-

(sale programs
/ 1-1-1 )pay-per-click
(programs


.

" "


.


)( )
.
(



.



.

( )pay-
per-lead

" "




)
...
(download
...



.

...
.






.
...
.


" " )- $003
($020
. " " )
($1
:




.





.



.





.

.
:



.
.


.



.


.



.

" "
.



.
/ 1-1-2 )flat-fee referral
(programs



.


.
.
:






.

:


...
.






.


.





.
" "

.


)($30



) (%10
) ($30
)($300

.
.
...
... .


.
/ 1-1-3 )pay-per-sale
(programs
)revenue sharing
(programs
.


.


) (%50







.

.



...





...
...

( ) amazon


.
" "
) (%15
( ) barnes and noble

) . (%20



.


.


" "





) (

:







.









.
:




" " .

.


.
.


... ...

!!

.
)conversion

(ratio
) (%2 .

.
)8 7
(%
.
) (%3
"" .
" "
" "
"
" .



.


.

.

/ 21




.

.
.





.

:

... .







.
.
) (%25 20



.



... .



.

.





) (banners
) (sales letters ) (icons )
(buttons ) (animation
) (audio & video files

...
.






...




...
.







. !!!



"
"
.



.







.

.


.




.


.

...

/ 31 !!




.

( )terms
and conditions ( )affiliate
. agreement



.
...

.
...


:



.
.

.

.
:



.


.
.


.
:
""
"" )


(revenue
" "




.
.

.
:


.



.



.





.
: !



.




.



.

.

.


. .

.
.


.


.


.


.


... )directories and
(search engines " "
.
) (keyword

.
affiliate programs
associate programs

.
:
http://www.affiliateprograms.com/
http://www.clickbank.com/
http://www.associateprograms.com/
http://www.befree.com/
http://www.commission-junction.com/
http://www.refer-it.com/

http://www.clickaffiliate.com/
http://www.freefiliate.com/


.

...
) (



.






...
.


.
.


" " .

...





!!!





.
" "

.
...





.
.



) ($10
.
...


$ 300 30
1
100 #
1
$ 600 60
2
200 #
2
1200 120
4
400 #
$
3
2400 240
8
800 #
$
4
4800 480
16 1600 #
$
5




%2 %3
%1 ) ($30) ($20
) ($10
) ($40
...


...
.



.

.
.
"
" "

"

.




.
.

.



) (conversion ratio

.








.






.






.
...





!
!



veryhot@coldmail.com


!


... ... !

.


.
" " .





! &!!!!%#%^*&$@#%



. .

.
.
.


.

.
:
)(mirror page

)

(affiliate-programs service
)

(affiliate-operating software

)(mirror page


.




.

.


http://www.yoursite.com/index.html
:
http://www.yoursite.com/ :
index1.html
http://www.yoursite.com/ :
index2.html
http://www.yoursite.com/ :
index3.html
...




)index1.html .../ index2.html ...//...
(index3.html .
)index1, 2, 3,
(etc .




http://www.yoursite.com/index3.html




) (3

.
" "


.

.
.



. !




!!!
" "
.


.



...

.1
.

.2
.

...

(affiliate-programs service

!

.











.

.



...
.


.


-

.
:

http://www.linkshare http://www.fastclick.c
/.com
/om
http://www.clickbank http://www.clicksagen
/.com
/t.com
http://www.clicktrad /http://www.burst.com
/e.com
http://www.focusin.co
/http://www.cj.com
/m
http://www.befree.co http://www.advertisin
/m
/g.com
http://www.freefiliate http://www.allclicks.c

/.com
/om
http://www.darkblue. http://www.fineclicks.
/com
/com

)affiliate-
(operating software




.

.


) CGI
scripts hidden form fields
cookies java scripts
data-base management (...






.


...



.

.




... !






.

.

.
.


.





. ...

!!






!





.




...



...


... .







... .



!




.

.

.




.




.

!!

)(200) (100
) (300

.









.
!


.


.
.


.
:
http://www.assoctrack.com/
http://www.myaffiliateprogram.com/
http://www.affiliatewiz.com/
http://www.myreferer.com/
http://www.quickpaypro.com/
http://www.directtrack.com/



...
!

[ ]


!!!


" " " " .
!


.
.
)(multi level marketing
) (MLM
) (network marketing


. "
"
.



.
.

.
...
.

/ 12

(
)california vitamins
company 1979 (
)nutri-lite food supplements
( ) am-way

.
) (%2


)the direct selling

(association
) (1160

) (%10
)
(100 !


.

. .

.


.


.



" " " "



" " !!!







.





.


.





.

...

.
!






.



.









)

(
.











... ...
.
...
:



.



.







.

:








.



...




.

) (%60 %40 .


.


.










.





) (%100 .




...

.






.




.

...





.
...




... !


) ( $ 5 368 709
. .

.



.


...
!!!!
...
!!


...



.

.
.









.


.





.






.


) (
.
...

.




.

" "

)downline
( ) pyramid (
). organization
(






.


.
.
.
!
) (7 3




) (3279 3 )
9 + 27 +
+ (...
!






...

...
.

...
)(Donald Trump
:


:
.

!


.




.







...

)
($50 ) (%10
($5)
) (7 5


.
...



)( )(

250

25

125
1250
25

625
6250
125

3125 31 250 625

15 625 250
3125
156

78 125 250
625
781
15

625
250
125

78

3 906

390
875
$ 488

!!!

.



...
...


!!
!
.


...




!

.
.
.
" "


.


.
...

!





.




.


!

/ 22

:
... .
:
.
.

. .


.

.

.

.
...
...



.





.


.


.
...


.

) (%90
.



) (%98




.


.
.
.


.
!!
...


" "



.

.

!


: ...
! MLM

.

.







!


.

.
MLM .
...


. .
. .
. .






.
" " " "
" " .
) (%2
" " "

" .

/ 32 :



.
.


.
!





.

...







...

.








...



...
.





.


.






!!!
!
...
.

)

(spam




. .




.
...
...
.



.

. )discussion
(groups ) (forums
) (mailing lists )
(chat rooms
.
.








... .




.


.



) signature file )
)
(sigfile .




.


.


:

.1



.2



.




.

.
.
.

.





). (interest check



.



/ 42
... .
)(

.



.


.

:
.
. .
...



.



.



.

.
" "
.

.
.

.


.
.



.
.




.

.



.
.



.


.

.
.
.

.



.
.


... .

.

. .


.

... !!!




.


!
... .




.

.
. .

.
!!


.

.
.

. .



.

...
.

/ 52

.
.
.

...






















.








.





...
.



.






.

.

/ 62





.







.
. ...


...

10
20 30


...
.


...

... !!!
...


.





.

...


. ...







.
...

...
... .


.


. !
...
... ...
. .


)
(federal trade commission, FTC
/http://www.ftc.gov "

MLM

" ...
"

.


.





"...
...


.



.
.
.


MLM
/http://www.mlm.com



.
) (MLM
network marketing multi level

marketing . mlm

.
http://www.themlmregistry.com/
http://www.mlmdir.com/
http://www.multi-level-marketing.com/
http://www.onlinemlm.com/



...

.

.
...
...


.






...




.




... .
.





.

...




.



!

.


.

.
.

.


.
...

:
" " .
...



... ... .
!
. ...



.
.





... !!!
...



.
.

.


.


.






.






.









.
...


.
...
) ($20
)
($60





!


...


.
.
)
(salesletter )(banners
) (classifieds


.







.
.



.

...


.


.

.
.


.

.


...
.

.





.
...


...


.




""

.


.



.

.


.

.
.


...
.
.




.


.


!


...





.
.


.
. .
...











































.



.



.



.



.



.



.

.
.

.


!
.





.








.
...
.


.

.

.

.




.

.


.

) (break even point


.

...

.






.



.



)news
(groups


.

...
) ($30 - $21
.
) ($100 - $31
.
) ($300 - $101
.

)($20
) ($10
. )
($300

.

)(
.



.





.
)front-
(end product
). (back-end products


... )
($12



) ($167
.

[ ]





... ...








...

) (%82


). (break even




!

...













.







...

...


.
.
...
!!

... .
.
)(







:
:
.
:
.
:
.


.


.





.


. ...

/ 1-1


.



.

...
:
"
"


" ...
"



: ! :


"
"


.




.
...
"
" )( .
" "
.






.


.

"
" .


...

/http://www.hot100.com

.

.



.


.
.
/http://www.ebay.com
.

.



) . ($500
) (ebay
...

... .
...

)
( .


.
.


.
) (classifieds


.
...

)(chatting
) (forums )news
(groups ) (mailing lists ...


.
...

http://www.deja.com/
http://www.liszt.com/
http://www.forumone.com/







.

...
) (%95

/ 1-2


.
...


... !




...


!!
...

.






...


.





.





.
" "
:





















.

...




!!!
...
...
( ) netscape ...



.



...

) 000
( $ 600 000
.
( ) sausage ...

)(hotdog
)000
(30 !


) ($30

)300 000
!... ($

/ 1-3





.


.

.

.




...
...
.

.


.

.

...
.





.
...

.



.


/ 1-4
"

"
)The first one through the door has all the
(arrows in his chest
...







.

.







!





" .
"
... )
(deodorant / anti-perspirant

.
.
!









.
!

/5 -1



.
...






...


.


.
.
) /34
( .


.




.
)(
!


/ 1-6


.




!
...
.














.
.



.
.
.
" "
)(
" "
!


!
" "
.
.

...
!



" "

!

...
" "

"
"
"
"
...


)( )(
.

/ 1-7 !






.


...



.


.

.
) ($20 ) ($10
) (2:1 ...
...


) (3:1

.


(3:1) ... .

.

" ) ($10
) . ($16 ) ($6 .
"
...
). (16:1


) ($10





)

($15 ) ($1 .

) (2:1

) ($16
) ($20
) . ($5 )(%25
) 16:1 (2:1

) (% 500
) $1 !! ($5
) (3:1 )
($15 ) (%87
) 16:1 (3:1 )
(%1500 ) $1
... ($15 !!




!

...

.1


.2




.
...


.
...

( ) rogaine


) (minoxidil ) (% 002
) ($75
!



"
" "
" . )
(100:1
!






!


...
!


) (CDs )

($150 .
) ($75 ) ($400
!!
!!!
...


) (% 500
.





!
( )... viagra



!
/ 1
.


.

/ 2






.
/ 3


.

.


/ 4
.


.

.
.
/ 5






.

/ 6
.

.



/ 7 "
" .


)($10

)($300

...

!!!



!!!


!

! ( ) cialis
!

" " ...
...
!

[ ]
!



!!



!
...








!!
.

!









.



.



.




...


.




.
... ...
...

.


.


...

.

.






.

.




.


...





.


.









. ...

/ 2-1


.





...
... !







.

" " ...







.

/ 2-2
) (hotmail
)(yahoo
) (greetings












.







.




!

.






.
... /http://www.freedback.com

) (CGI .

www.freedback.com


). (feedback

) (50 000 .
) 000
( 9000


.
...
) (CGI

) (freedback




. http://www.cgi-
/resources.com )
(CGI " "

... .


)(banner exchange




.



.

)download

(site



...
...




...
)(linking site






...
.


.

)consumer

(reports



.


...



.


.
)(news site


.

.


.


/ 3 -2





.





.


.






.



.
.



.



.





.
...


.
.

.
.
.












/http://www.forumone.com
.

.

. .
.


.



!! 64





.


...
)

(internet marketing




.

.



.

)web
(design


.

www.cnet.com
www.tucow.com www.zdnet.com

.



.








.

)banner

(design


.
)(click-through-ratio
) (8 4
.


.

...

.
www.cnet.com www.zdnet.com


. )
(paint shop pro .


)click-
(through
.

( /http://www.iab.org
)internet advertising bureau


.
)

(search engine placement



...
!!

) (position ranking


)

(keywords .
!


.

... !
...
!



.

.





.




.

.
)classified

(submission

.
10 5 .



.


.






.


.
)(copywriting







.






.





!




.
) (10 000


.
) 5

(%10 .


.
.


.

.
)domain

(names
!!
...
/http://www.internic.com






) ($35
/http://www.godaddy.com
) ($8


.
!
) (com
.
) (biz, to, tv, cc, info ) (net ). (org

...


airtravel - ...
booksonline - sport4all - videocameras shoppingmall ...

travel - books - sport - cameras -
videos - shopping ...

.








.




/http://www.bizmint.com



. .
.

/ 4 -2 )(software
( ) Bill Gates

...
) !!! ( 60 000 000 000
$^&&%^&+ ...
&^$^&&*%^&+%$*#!!$


.


!







...


...

!!!

... !
...









.

...


.



.


... !

...
!!
!


.

( ) word







.
...

...






.


.
...









) .
( .

...

)(worldmerge

...


"

"


... ... ...

... ...


.


"
"...


!!

!!
)(submit



.


...


.



) (submit
!
/http://www.elmed.net/submit
)(engenius

" "
" "

) (engenius



.






.


.


.


) (engenius

http://www.stealthpromotions.com/egeniu
/s
)(aweber

) (auto-responders

.

.


) (aweber


/http://www.aweber.com .
)(roboshopper


...





.

.

/http://www.roboshopper.com
)(Xara3D



.
/http://www.xara.com





.


.

.

/ 5 -2




.





.



.



.

:



" "








:












" "


" "

...
...

)
(newsletter










...

... .


.
...
/ 12-5

.



.





.
.
.
...








.
.

.


...

.






.
...
)

(e-book
.






.

.



.


.


.


.

...


















!!

...






...



. .


.

/http://www.amazon.com
/http://www.barnesandnoble.com



.







...








( )... how to
...


.




!!!

.
. .




.

.
.

!
...


!


...





... light bulbs

.
.
.





.






.










... ...
...



.




.




.



.



.


...

!

...




.





.

...


!...

...
!



...



...

...
...





.



!


.

...

.1

)(

) (
)( .



.2
) ( .
.

)


.3


(

)
( .

.

.4




.
) (5 -2


.

.


... .
...
.


) (HTML
.
) (front page

) 6-2 ( .



.


.
...

) (HTML
.





.

.





)

(HTML
.





.

.


) . (HTML

)(HTML




.

...
browse&vie
http://www.pc-shareware.co
w
infocourier http://www.smartcode.com
neobook http://www.neosoftware.com
hypermake
http://www.bersoft.com/
r HTML
webcompil
http://www.webcompiler.com
er
mediapack
http://www.microdream.com
er
Xbuilder
http://www.signmeup.com
writers http://www.bestconnections.
dream
.uk/

)($10
) ($500 .
) ($10 .

.


.
) (9
.
) (9 ) (adobe acrobat PDF
/http://www.adobe.com
PDF




.
) (PDF
) (PDF

... .
...
) (PDF

) (%15
) (HTML

( )
winzip .
) (PDF


.
.

)(PDF


.
) (PDF


.
) (PDF



.
)(PDF

( ) word (
) notepad ) (HTML .
(
) acrobat reader


.

) (PDF

" " .
/ 22-5 )(reports





.


.
)(
) (20 10

.

) )word
.

) (HTML



.


.

/ 32-5 )(courses






) (work sheets
)
). course
...


.
) (200 100 )
(1000 .
/ 42-5 )(membership sites







.


...

.

/http://www.cnet.com





.

.

...






.






.

.







.
/ 52-5 )(newsletters



.




.

. )
.
(



.

.

...

...

...


.


.



) -2-1
/1 ( .






.
.

. ...

.


.



.
...


) (100 30
) (200 ... )(1000
!!! ...

/ 62-5 )(video tapes






.
...



) (video clips
) (



.

" "



.
.

...
...
(

) . how to



... ...
... ... .


...
.


.




.


.


...













. .
)
(
.

...

.





...


.






.


.
...





.






.
.


.



.
/ 72-5 )(audio tapes




.





.



...



.


... .






.


.
...



.

.
" "

.
...

.


.
...




.


.



.


.


.


.


.


.


.


.


...

.




)
!! (J
...



...

...

" "
.
...




. ...




.
.




.


.

.


.

"
" ...
...
.



.


...
...


...


...


.







.
...


!

!
/ 82-5 )(CD Rom




.
...








.

.


.



" "


...





.

...
.



...






.


.


!!







.
...


.
( ) smartsuite
( ) lotus .
( ) screencam




.
...

... !



. ( ) word
) access
) excel (
(



.



.



/http://www.download.com


.

.



.

... 700

!!!







!!

...

.
.
.

...




...
!
...
...



.




.

.
.


.


.



.
...

.
.

...
...



.

.



. public domain

http://www.nalusda.gov/

http://www.uwex.edu/ces/pubs/agcat.
html

http://www.af.mil/lib/pubs.html

http://www.uwex.edu/ces/news/hand

book.htm

http://www.financenet.gov/sales.htm

http://www.loc.gov/

http://www.nasa.gov/

http://www.access.gpo.gov/su_docs/
dpos/

http://www.library.yale.edu/govdocs/

gdchome.html



.




.


. .

( )freely
copied and distributed
-
.


.

) (CD writer
) ($200 - $100


.


" " ) (3:1
) (4:1 ) (5:1 ) ... (50:1

.

.

!




.


.
.
...
.


... !
...


. .


.

.



.
...





... .

...



.




... ... ...
!...
...







.

... .


...





...
... .
...

.
.



.

.






.


.

.

!!




.




.





.





...

... .






" "

.
( ) yahoo

.

.
...



.
...
...





.
.






...

[ ]

/ 1-1 )(targeted advertising


.
)
(targeted advertising

) ... 1-1
(
) (mass advertising

""

.

.
...


.
.
.

.
.

.


.

.

.
!!!


.


.

.



.


) (spam
.
)
(spam .


!!! ...


.
.

.


.




.

.

)

(100 000


)000
(1000




) (20 000

) (500
.

)
(%2 ) (% 30 20
.
) (% 01
. )
)
(100 000
(2000
) (%2 )
. (%30 %20
) (1000 000 )(1000


)! (% 01


!




.

...


.

/ 1-2 )(direct advertising




!

)
. (institutional advertising
...
.


" : )
(x " "
" "
" " " !!!
) (tell me why and I will buy
)(why
.






) (x


.



.
...
...
.
...

.



" ...
"
... .

.

.



.


.



.

.



...






.
.



.
...
.


!
.
.


.

...

.


.

/ 3 -1 )multi-steps
(marketing


.



.

"
"

. .

.


. .






.
.
.

.



...
... .




) (sales letter


.
...




...
)



(
) (



.
.
.
.

.

" "
" "

...
.



...
) (IP address
.




...


...
...
.


.


. .

.


...

"

!! " ... .




.


) (autoresponder

.



.
.

.

...



.
.
.



.

.
.

.
.
.

.



.


.
...




! ...

!!!




" "

!


!!


.

!!




.
.



...






(
)







...
""




.

!
... .




.



. ) . (



...


.

. ) (



.
) . (






... .




...


.

.



.





...


)(C.V


.
...

/ 4 -1
.

.

...






.


" ...
5622478439 " .

" "






!
...


"" .




.




.


!!!




.
...

) ($50 )
($50


) ($50


.

...



...
...




) ) % 05 ( .
) ($50
) ($25
) . ($50
) ($100
) ($100 .




) . ($800

)($25 600
...
) ($50
!!


.
...





.







.

.




.
.
.








.
.



)(
)
. (visitors value


)
( .
) (1000
) (20 )
($500 ) 50 (

) .
( .
" "







"
"

.
2 4

... .







.



.


:


) . 1-1
( ) 1-1
(
)

(
) .
(


)


7-1
(


) .


(
.
...

" " ...

) (24

.



.

[ ]

:
) : (headlines
.1

.



)(banners
) (hyper links


.
.

.
) : (classifieds
.2
) (
)


( .


)
(classified sites ) (
.


... +




.
) : (sales letter
.3


.


.






.
.



.
.
...

/ 2-1 )(headlines
.
!

.



) (sales letter

!!
...



.



50 20 10 100


.

. .

.
.



.

!


.

.




.


.


) ($100


) ($2000 .

...
)simple

(headline

)benefit
. (headline " %87
! "

.

.

. "
"
" %36
" ...



.




...

!

.
( ) how to



.
" : %297
"
)discount

(headline

.





.

" :
. $280
) (x $120
" .... "
" .
)(news headline



.

" : ) . (x %32
" ........
)guarantee

(headline



.
$50
"
$14 . %100
!!! "
)testimonial

(headline



.
) (


.
" :
90 130
" .
"
)question

(headline

" :
"
)problem

(headline


.
" :
"

...



...


.
.
.



.



:
(%
(20

(30
(50


(%
(%
... !!!



.

.



...
...
/ 2-1-1

) (5 -2




.
1

" "

.


. .

""
""
2


.
. .

.

. .

.
3


" " .



.


.

.
4

" " !




...

...



. .
...

. . .
.
.

.
.

.
!
!


.






... .


... .
5

" " ...
... .








.
.
...

$14


...


:
"
"


:
"
"

/ 2 -2 )(classified ad
...


) (qualified ad
)partially
(qualified ad
). (blind ad

" "
.
.



...
)
( .


)(
)

. (conversion ratio


.
" "

.





.



.


.
" "



.

...


...
.


.

.



"
"

...
) ( .


. .


). (AIDA
/ 2-2-1 )(AIDA
...
... ) (AIDA
)Attention, Interest, Desire,
... (Action
:


.



.
.


... ...
... ...
.
... ...
.







:
( )( sale )( new ) discover
)( love )( money
)( health
(
)( wealth )( how-to )
( suddenly )( now )( wanted
)( challenge )( advice )
( compare )( urgent )
( exceptional )( bargain )
( miracle )( revolutionary )
( results )( safety )( easy )
( fast )( instant )( saving )
( happy )( sad ). warning
( ... ) free ( )
. guaranteed



!


... .
:



.


...


.
...

. .
) (features )
. (benefits
) (feature
. ) (benefit
.


.
) (ABS

...
" ...
"... ABS " ...

"... ABS " ...


ABS . "...

.
:




.


.
...






.
!

.
.
" " .

.


.
.
:




.

.


" ... "

.
" "




.
. .




.


" ... "

" " " "
" " " " "
"




.



)classified
(sites

.

/ 3 -2 )(sales letter







...

) (24

.




!

.
.

.
.

!



.
.


.

+ =

.

.

.


+

... .

.



.

.



... .

...

.
.


.


:
Maximum Profit
By Bob
Copywriting
Serling
Clinic
By Brian Keith
Advertising Magic
Voiles
Magic Words
By Ted
That Bring You
Nicholas
Riches

.
)
( salesletter +copywriting .


). (KISS
(KISS) .

) (KISS !
)Keep It Simple and
(Straightforward "
"

.

.
.

.


.

.

.


.


.

.


.
/ 2-3-1





) (7 -2


.
:



.
...

.

.
.
.

:


...



.

.

.
:
" ."...
"
"..
1 2
"
3 "...
"
"...
"
"...
:



.
.



.

...
.


...
"
.

.


. .
.
.
...
"...
.
.


( )reader's
digest .






.
.
)TV
... (shopping

.



.
!



...


...





.

.
:

...
.
...


.
.
.
.

.

.

.




.

... .

.
.
.
...
.




.
:



.






.


"
" ) (USP )unique selling
. (position
.
.




" " " " "
" ...
" "








" "



...
( 7 8 7-2
( :


.
.




.


.
.


...
...



.



. " ...
" " " .
.
:




"
" .

.
.




" ... .
".
:











.




.




.




.



.
!


.

.


.


.

.
:

...


.

.

.
.

.
.





%25




100/
.

.

.

.

.
.
...
"
) (30
.
" .

) (60 ) (90
.

.
) (30 ) (60 )


(90






.





.


.





.



.
.

.

.


) (2-1

.


.



.
)the puppy
(dog close :
" . ""
.

"
"" ...



.

.
.
. .


.
...

.


. .
:


...



.


.
.


.


.
.



.




.




.


.





.




!!!
...


.

.

.




) ($90
) ($20
!!

! .
.

:





.



.
.




!!!!!!

.




.


" ...
" .
...
.

.
/ 2-3-2

.

.

.


.
.

:

...

.

.
sales

letters
.


.
. .

.

. 15 10 5
20 .




.




.
:








.





.


!!
...
.

. .



.
:


.

... .






.
.
.
.

.

.

.

.

. .




.

.
.

.


...
.
.
.


) (5 -2
:
: 1
.
: 2 .
: 3 .
: 4 .
: 5 .
: 6 ... .
: 7 .
.

:


.

) %2 (

.

.
.
.



.



.



.



... .



:









...

























[ ]





... .
...
)(search engines
.1

)(.classifieds
.2
)(signature files
.3
)(newsletters
.4
)(electronic forums
.5
)(banner advertising
.6
)(reciprocal links
.7
)(press releases
.8
...
.9


.




!

.

.

/ 3-1
)(search engines

.
.
...

.



.
.

.

.





.


)


(keyword


...

...




- -
.
" " " " " "
"
" " " " "
... .
... .

...


" .
"

.


.

) ($300 $50



. ) ) yahoo
.

...
.
!





.
)
(442526




. .
...


.




. ...

!
...


!





.
"

"


.

) (software )

(windows ) (frontpage
" "



!




.
.


.




.

" "


" "


.


...

) (URL

.

.

.

...
/ 3-1-1

...

.



% 90
.
) (%90
...
"yahoo", google, "looksmart", "excite",
"altavista", "infoseek", "lycos", "hotbot",
"MSN", & "AOL".
...
""webcrawler" "metacrawler" "askjeeves
""mamma" "overture" "alltheweb
( ) yahoo )
(30 000 000 ) (
) (% 50

) (10 000 000 ) (
.



.

"
.
"
:

)automated
(engine




( ) crawler (
) robot ( ) spider


.

.
)(crawler

...
) (hyperlinks




.
""

.
.



" "
.

.

" "add URL


.

.
( . altavista) :
)(directory






.


"
"

.

)add
(URL

.
.


.


.


...
.


.


.




( . ) :
looksmart

)
... (yahoo .
...
)pay-per-

(click engines
"
"



.

) (add URL
.



...
!

" "



.



...











)

(goclick )(findwhat
) (google
)
... (overture .

.



.


) (title )
(description .
" "
) (HTML " "
) (address ) (URL " "
) (title ) (headline

.

.


.



.




.
.

.



.
. )
(overture

) (yahoo
" "


.


)meta search

(engine




.

.


...
( . webcrawler) :

/http://www.allsearchengines.com
/ 3-1-2



)manual

(submission





.






. :




.



) (title


.





( ) word (




) notepad
) (URL

) (titles )

(keywords
) (description

.




.
)

(automated free submission
...

/http://www.postmaster.com
/http://www.submit-it.com




... ...
.



:













.
:
http://www.sitepromoter.com/
http://www.searchengineblaster.com/
http://www.submit-it.com/
http://www.seregistrar.com/
http://www.worldwidepromoter.com/

)paid
(submission services


...

.
) ($100
.


.

.

.


.



.



. )
($500 .
.

.



.






... ...
.

.

...
http://www.1stplaceranking.com/
http://www.searchengines.com/
http://www.ranking.com/
http://www.submitexpress.com/
http://www.onetomarket.com/
http://www.customermagnetism.com/
http://www.bruceclay.com/
http://www.web-search-engines.com/
http://www.magic-city.net/
http://www.searchplacement.com/

)submission
(software




.


...









) ($150 -100
.


.


.

...
http://www.webposition.com/
http://www.pegasoweb.com/
http://www.apex-pi.com/
http://www.dynamics.itgo.com/

http://www.cyberspacehq.com/addweb/ho
me.htm
http://www.netsubmitter.com/
http://www.submission2000.com/

/ 3-1-3 )webpage
(optimization


.


) (keywords
.
.



.


.

""

" "



.
" "


.


" "
... ). (title
) (title

" "


)) description
) (keywords
.
.
) (title "
" . )
(description " "
. )

(keywords " "






.
...
...





.


.




.
...
.
.


) (title
) (meta tags
) (HTML .
) (meta tags
) (title tag ) (description tag
). (keywords tag
" " ) (meta tags
" "





) (meta tags


.

)meta
(tags .
.


.






.




...
...




.
...





" " " " ) (lands


...
"" ) (real-estates







...
"

"


.
" ...
"

.



. "" " "
...
.
...





... ... ...
.


.


)single /
(plural ) (small / CAPITAL
.


.



.
.



.
) (20/1
) (10/1


.




... .



!!



.

... .




...
) (webcrawler )
(altavista ) (overture

.

.


" "

. .

.
.


) ) sex



.



...




.
/ 3-1-4 )(meta tags
...


.

.


.
.
.
) (meta tags
) (HTML
) (head
.

) (HTML )meta

(tags (
) internet explorer
) (view
) (source

) (notepad

) (HTML
) (text
. )
)(HTML
(frontpage
)
(notepad .
) (HTML

)
( :
><html
><head
><title>your title comes here</title
<meta name="keywords" content="all
keywords come here with comma in
>"between
<meta name="description" content="your
>"description comes here
></head
><body
></body
></html


. ) (HTML
.

> <html
) . (html > <head
. ><head/
.

> <body
. > <body/
. ><html/

). (html
) (meta tags >>head
<</head .
> <title
. > <title/
.



) (keywords .

) (title

.

.
.
) (title )(meta tag
>meta

. "name="keywords


. )

(meta tag ) ( ,
.




.

. ) (meta tag
> "meta name="description )
(meta tag


.




) (20
.
.
>
) (meta tag
"meta name="keywords

)meta
) (title )
(tags
(description :







.

)


(title
.




) (URL
) (title
.
) (description

) (keywords
.


)


(body .




.






.


.






.



.




.


)
.
(HTML
.
.

) (meta tags
) (title

...
.
.


.






.





.

.


.



.



.

.



.



" "


.



.
.


.
.

/ 3-1-5 ""
!

( ) . yahoo
.



""
!

""




.




.
""

.
!

""

.


"" .
"" )
(title ) (meta tag

. ""



.






.
"" .

"" .




"" .

"" .





"" .

...

""

.
""


""
.
""
...
.


.


...
.

) (suggest a site
.

( ) title



...
.

( ) description



.

)) ($299 (
.


.
""


.


""
.

""
.

.
...



""


...
.



""
.
""
...




""
.



.
""
.
""
.
...
/ 3-1-6
) (%90

.
...


.
:






...






.
...




.

.



.

.

.


.



.
( )( software )

( gifts )( games )( chat
)( job opportunities ) music

...
" "
!




.








.
...

) (meta tags



) (hotbot .



) (alt tags
) (altavista ) (lycos

.
( ) (infoseek
(altavista
) (case sensitive

. )This
(Word ) (this word
. )
(google) (lycos ) (webcrawler
. ) (hotbot
.
) (lycos )(infoseek

. (
) swim
( swimming,) ...
. swimmer, etc .


) (web )(internet
. ) (infoseek
.




)excite) (lycos)

((web crawler ) . (google )
(hotbot ) (altavista





3 7





. 6 7



...

.


( ) mirror page
( ) doorway page (

) ... bridge page

.

)

( )
(

.
!!


...

.
.
...

.
" " ...

.

.

.

/ 2 -3
)(classifieds


.



.



.




!



.




.
.



.




.

...



.

.



...







.



.

.

.

.


.


.


.
...




. .



)terms of conditions) (privacy
(statement) (guidelines & regulations
...


.



( ) word (


) notepad
) (250

) (200 ) (150 ) (100



.



.

.




.


... !


) (1000

. $3 $2 $1) ...
$10 ($20
!
...



) /2 -2 (


)
/4 -1 ( .


...
... .


.

.

.



) (4 -1 .


""


.

.


""

.


.



.

.
. ""

.

""
...
...

.



.

.
.
.



""
.
.





.

...

...



.
...

... .

.



.

...
http://www.sitepromoter.com/
http://www.adfree.com/
http://www.classifiedclub.com/

http://www.adlandpro.com/
http://www.worldwidepromoter.com/


.

classified sites classified
advertising classifieds
.

.


.

.
.

.

/ 3 -3
)(signature file






) (send



.







.

.




... ...




.


) (hotmail



.
:




http://www.yourdomainname.com


user@domain.com
...

) (..........................
http://www.yourdomainname.com
yourname@yourdomainname.com
.......... ................
...



http://www.yourdomainname.com
yourname@yourdomainname.com
/ ..................................

.

.


.
...


( )outlook express
)(tools > options > signatures
.
( )eudora lite
)(tools > signatures

.
( )Pegasus
)(file > preferences > signatures
.
( )netscape messenger
:

)> options > mail/news preferences
(identity >signature file window > browse
) (browse
) (text file ) (sig.txt


) (notepad .



.

/ 4 -3
)(newsletters




.

.




.






.


/
.


.

) (30 20


.


... .

). (newsletters
) (e-zines )
(ezines )electronic
(magazines )

!(

...
" "
) (text )(HTML





...
.





.




.

.



.

.
) (5
)
50 40 30 (200
)$15
.
. ($25


:


.




.


.
.
...






.




.



.




.


.
.


.


) /4 -1 ( .






.
.






.




.

...


.
)

(
.



.
.
.



) . /5 -2
( .
.




.
...


.



.




.
...
...


...


...
.


...
...


...
.




.

. ...

) (ezine )

stock
(newsletter +

. market +newsletter
.


...
http://www.ezinedirectory.com/
http://www.ezineseek.com/
http://www.freezineweb.com/
http://www.ezine-web.com/
http://www.bestezines.com/
http://www.ezine-universe.com/

/ 5 -3
)(electronic forums


) (news groups )mailing
. (lists




.




.

( )
thread
:

(
(comp
(
(biz
(
(sci
(
(soc
(
(news
(
(misc
(
(rec
(
(talk
(
(alt



.


.
.
) (moderator


.



.





.


.

.




.




( ) spammers



"
.
"

.






.
.
...
!


.

.




.



.


"
"


.

.

.



.




.

!


.





.


.



.
...
.
+





.
) (50 000

.

.
.

.

.
...

.

.
) (30 20 .

) (300 200 !
. . .
.



.


:



.






.
.
.


.

) (yahoo ) (hotmail
.


.
.
" "

" "
.

.
...
.


) )
newsgroup reader

/http://www.deja.com

) (google
/http://www.liszt.com
) (100 000

.

/ 6 -3
)(banner advertising

.
.
""
.



. ""



.



...


.


!



.



) (%01 !!
.



.


. .


.






.
.

.


.



!


!





.


.





) (%10
) (1 ) (1000 !
/ 3-6-1
impressions, click-troughs, CPM, CPC,
CTR, and banner size.
. )
(click-through ) (impression
...

.

) (impressions

" " ... .
) (click-throughs


" " ... .

...

...
.





.
"


"
.
!


.
...
) (impressions

" " ...

) (1000 .

) (1000


) (10 000
) (1000 000 )(1000
) (33 ) (28




.


.

) (click-throughs " "
. )(100 000
) (impressions
) (1000 ) (1000
.

.
.
.

...




... .
...



) ( .


.


...
.
...



.

.

.

.

...






)(impressions

) (%10
). (click-troughs


.



...



.


.
.


" "
... !!
.
!
!
...
) (impression )click-
(through .
) (CPM
. )cost
(per millennium )cost per thousand
(impression

.


) ($50 - $10
.
) (CPC
. )cost
(per click


. )
($020 ) ($1
.
) (CTR )click-thru
(ratio
.
) (CTR ) . (%1
) (CTR ) . (%2

.

) (CTR )
. (CPM
...
) (CPM ) (CTR
) ($30 ) (%2
) (CPC ) . ($150 )
(CPM ) (CTR
) ($20 ) (%1 )(CPC


) ($2
...


.

) (banner size ). (pixel

. )x 60 468
( ) x 40 400(


.
...
)600

x 800( ) (800
) (600 .

.

/ 3-6-2

.



...

...

.
.

...
.


) (paint shop pro ) (adobe photo shop
.

) )word
. ( )
) (word art
word
.
!



... .
.
http://www.animationonline.com/
http://www.animation.com/
http://www.createbanner.com/
http://www.addesigner.com/
http://www.quickbanner.com/
http://www.mediabuilder.com/
...



/
:




.





.




.
...
.

.
" " .


...

) .
( .

:
"" " " " "


.

) (%30 20
.
.


:











.


) (7 - 5
) (15 10 .

30
!!



:

. )

(animated banner



.



" "


)(CPM



!
:








...
.

.

:



" " "
" ""


.


.


!
: !


" .
" ...

(1 ...
(2 (3 .

)

/ 1-2-2 (AIDA

.

.
:
) )tricky

banner
.

"" " "
...

...
""



.




.
.

.

:


. ...

.

.

.

/ 3-6-3

.





). (CPM) ($50



) (%5 ) ($1
... ...
.
) ($1 !
) (%2


) (20 ) (1000
) ($1 )

) (20
($1000
) ($50 .

.


.
) (CPM) ($1




.

...
:
( )( yahoo )( altavista )
lycos
.




.

) make-up (






)

(tattoo) (J
!!!!%
...


* $&@#$-%^.
""

...



!!

)($50 - 40
) (CPM

) (CPM) ($10
.




...


.




)($8000 - $5000



.
: )banner
(exchanges


.



.


.


.


.
... !


.


) (1:2 .

) . (%50 )
(%50



). (CPM) ($10 $2


.


.





.



( )start-page
exchange ( )pop-
up exchange ( )exit
exchange




...

(

). pop-up & pop-under
)start-page
(exchange


.

.



) (1:2 .
.

) (%50
.

... !





.

)(pop-up exchange
) (exit exchange



) (HTML


.
...


.

.
) (%50 "" )
" " (
.
) (pop-ups
) (exits

) (
.

.
...





.
.

...



www.mcexit.c www.nomore www.bannerco


om
hits.com
-op.com
www.paypop www.startbla www.freeup.com
ze.com
banners.com
www.candidn www.traffics www.bannersg
etwork.com warm.com
omlm.com
www.web- www.123clic www.linkmedia
exit.com
ks.com
.com
www.exitexch www.trafficro www.bannerex
ange.com undup.com change.com

: )wholesale
(advertising


.








) ($3000 - $2000

.



/http://www.adauction.com
...
http://www.advertising.com/
http://www.fastclick.com/
http://www.clickagents.com/
http://www.valueclick.com/
http://www.addynamix.com/
:
...


) (CPM) ($2 - $1 .






.



.

.


.
banner
advertising ...
"banner advertising" +flowers
"banner advertising" +shoes
"banner advertising" +software
"banner advertising" +any product

xxxxxxxxxx +yyyyy
.

. (

) help

.


.




500 100 20 10


.



.
.

...
.


.

...


.



" "
.
" "
...



.


.



. .

/ 3-7
)(reciprocal links









.
.



.

.
.

...

.


...

.
...

.


.

.


...



!


.

.

.

...



. ""




...


.


!

!




.
...
http://www.linkomatic.com/
http://www.linkup.com/
http://www.linktrader.com/
http://www.listurl.com/
http://www.linkleads.com/
http://www.linbo.com/
http://www.linksmanager.com/





.




... !



) (

.


) (

.

.
.



.
....

.

.



.


...



.


(
) interactive traffic generators
...


... ) (plug-ins
) (server side plug-ins

.


.


...
http://www.scriptsearch.com/

http://www.cgi-resources.com/
http://www.webmaster-resources.com/
http://www.solutionscripts.com/
http://www.freecode.com/
http://www.freewareweb.com/
http://www.webaddesign.net/shop/scripts/
http://www.lakeweb.com/scripts/
http://www.utirc.utoronto.ca/CGI/cgi1.html
http://www.webthing.com/
http://www.worldwidemart.com/scripts/
http://javascript.internet.com/
http://www.javapowered.com/


...


.


.




.

/http://www.websitegarage.com




.
.
/http://www.netmechanic.com


.
) (big byte
/http://www.biggbyte.com )(link checker
/http://www.link-checker-pro.com

/ 8 -3
)(press releases



.




.



.






.





" " !!

. ...


"" "" .


!!!

...

!
...






!








.


.

.





"" ...








!! ...


.
" "
" " .



!




.
!!


.
...













!!
...




.


.




.

...

.
. .




) (%90
.


.
.
. .



. .

...





.

.
)gebbie)

/http://www.gebbieinc.com


.





.

.





.
" " ) (do it yourself

.
...



!!! .
/http://www.drnunley.com
( ) kevin nunley


.
) ($175
) ($175 ) (5000
.
/http://www.xpresspress.com
) ($250

) ($225 )- 800
(2000 .
http://www.newsbureau.com/
((250$ ) ($250
) (2000 .
http://www.press-releases.com/
((250$ ) (10 000

.
.


.

.

...

.

/ 9 -3
)(email marketing
...
!





...

.

.
.

.
.


.
. ...




... ... ...
...
!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

.
!!!!
...








.


.

( ) forester



.
) (135
) (2003 ) (68 )
. (2006 ( ) jupiter media
)
(98 )! (2006
...


!


...
)
(spam


.



.
.

)
( .

...

.






.


!



" ...

"




"
"
" "

...
!


... !
...

...







.


... !!!



...

" "



...
.
...

.


.



:
%
42

%
20

%
14

%
11

%
08

%
05



.



...
!

!


...
...
.
...
(
.1
)interactive traffic
generators





.

" " ) (list server

.
)
/5 -2
(

.2

.






.






.


.





.
.

.


.



...



...


.

.


.
...
)(email software

)(list server

)(autoresponder

/ 3-9-1 )(email software


(
)( outlook express )( eudora
) pegasus ( ) . calypso



.
" "
...

.


.

.
.



)(send
.




!! ...


.

.



.

) (filtration




.





.


)

( .
) (send

.
/ 3-9-2 )(list server






...




.





...
.


.


.


"


" .
.
.

) (ISP ). (host
)(




.
.
...

) (bulk mail
( )list
. server
.





.
) (built-in

) (web-based


.
) (mail loop
/http://www.mailloop.com )
($380 .


...
[maillist
http://www.arclab.com/
controller]
[maillist
http://www.xequte.com/
king]
http://www.indexsoft.com/ [indexsoft]
[maillist
http://www.atory.com/
manager]
http://www.npust.com/
[npust]
http://www.fairlogic.com/ [worldcast]


(bulk mail)
( list server)

.
list)
... (server
http://www.coollist.com/
http://www.greenspun.com/
http://www.listhost.net/
http://www.mail-archive.com/
http://www.onelist.com/
http://www.biglist.com/
http://www.cooldog.com/
http://www.petidomo.com/

""





) (newsletters



) (updates

.
.
" "










...




.
)(autoresponder
/ 3-9-3

"
"
.
.

...


!!! !!!


!!!
...



.
... !!!




.



.

...




!!!!!!


.
.
!
...

... ...
!


.



.
"
" xxxxx
!!!
... !
.

!!!
[ ] click !

...

!
.
.
...
.
...





.
...

...




)(frequently asked questions


.






.

.1
(
) username (
) hotmail ( ) yahoo


. anyname@yourautoreponder.com




.

.2

" "



.



.

.3
.

) (
. "


." anyname@yourautoreponder.com

"
" . )
(send

.

...





.

.

) (send



.



.
...

""




.


""

.
" " " " .

... !
/ 3-9-4
!!!
... .



.
" "



) (J .

...


""

!
""



.
!

""









) (tips


""

...

.

""
.



""

...
...

...


... "

"


.




.
.



.





.
...





.




.





.







.



.




.

) . (thread

.



.

...

""

) (description


...
"" .

.
""
.





.

.

.
...




.

.

...
.

""
: !
: !

( )


outlook express


.


.


. ""

. " "
.


" .

.
" .

.
"" " "
.

.

.

!



!
) $20
(
.

.





.
.

...
http://www.smartbotpro.net/
http://www.aweber.com/
http://www.getresponse.com/
http://www.sendfree.com/
http://www.rapid-reply.com/
http://www.royal-responder.com/

...
...


.

.

.
.









.




.



.
"" !!!

""

" !
"
""


!

/ 5 -3-9

.
.





.




.
.
:
)(

)(

)(




.

) (spam

.




.
) ... (hotmail
) (yahoo
... ...


...

...






.


) (hotmail



.


. )
(hotmail

.
.
.

.



.


.
) (opt-in lists ) (safe lists
.
) (opt-in lists




.



.
.
)... (opt-in lists
http://www.postmasterdirect.com/
http://www.memail.com/
http://www.myopt.com/
http://www.emailresults.com/
http://www.emailpromotions.net/
http://www.e-mail-sales.com/
http://www.topica.com/

http://www.emailtowealth.com/
http://www.e-target.com/
http://www.starplusmedia.com/
) (safe lists )
... (opt-in lists

) (safe lists

.


.
) (opt-in lists


) (safe lists

.


.
) (safe lists
) (opt-in lists )
($30 - $10


.


). (opt-in lists

...




.

.

.
) . (safe lists

.

...



.




.
) (safe lists
...
)( http://www.newsafelists.com/
http://www.businessworldlist.com/
http://www.planetxmail.com/
http://www.herculist.com/
http://www.safelister.com/
http://www.sendmymailing.com/
http://www.topsafelistbiz.com/

/ 6 -3-9



.

.






:

....

.



... ... ... ... ...


.


.

!

)... (word wrap



.

.
[ ... ] ... click



) (80-70 .



) 70



(80
.
.
)... (font type

)arial, courier, times
(new roman

.

.
)AOL,

(america online ) (compuserve



.
...

.
...


...
] [enter


.

) (60
.

) (60 ...
---------4---------3---------2---------1--------6---------5
...
098765432109876543210987654321098
765432109876543210987654321
)

)
(notepad
(notepad " "

.

) (ezines
) (60 - 50 .

:






.
.



.


) (folders

.

) (block

.


( )delete
.


name@anycompany.com
) . (anycompany "
" )
(forward ""
...
)(help

.

) ( .

...




.
.






...












.

:



...
.

.

.






!
.

.

.

.





( ) norton ( )mcafee

.
/http://www.mcafee.com

/http://www.symantec.com
.

.




!
!


...
http://ciac.llnl.gov/ciac/CIACHoaxes.html
http://www.av.ibm.com/current/frontpage/
http://www.mcafee.com/support/techdocs/
vinfo
http://www.ncsa.com/virus/alerthoax.htm
:


.
)(spam, spamming, spammer
.

" "
""
). (spam
) (spam
.
) (bulk mail
))unsolicited commercial
email ) )
spam .





.

.
...

.
.

. .
...
...
...

!






)
.
($250




.

)
(CAN-SPAM act


2004
.






.
.

) (list servers ) (autoresponders )
(opt-in lists ) (safe lists
.



). (bulk mail

:
To stop receiving further messages, you
can send a
blank email, with REMOVE ME in the
subject line
?to anything@anyemail.com
subject=REMOVE ME


" "
:
?anything@anyemail.com
subject=REMOVE ME

...


.


.


.



!

... .
) (spammers

...



.


.



...





...
!... !






.
.




.

.
.


.



]
[delete .
. ] [delete




...

http://www.spamcop.net/
http://www.cix.co.uk/~net-services/spam
http://spam.abuse.net/spam
http://www.abuse.net/
http://www.idir.net/~mmg/spam.html


...

.

...

.

.



.
.
...

.
.

.




.



!


...









.
!


...


.



.


.











. ...



...


.



!

.

.

...
: )site
(statistics
) (hosts





.
...

) (counter





. ...
http://www.bravenet.com/
http://www.webtracker.com/
http://www.superstats.com/


) (CGI script

.


) (CGI script





.


.
) (CGI script
...
http://www.roicruncher.com/
http://www.adtrackz.com/
http://www.deepmetrix.com/
http://www.xramp.com/
http://www.smartertools.com/




.




.
) ($20 .
...
http://www.sitestats.com/
http://www.deepmetrix.com/
http://www.indextools.com/
http://www.gostats.com/
http://www.statsession.com/
: )(ad. coding





.

...

:

anyname@anydomain.com

http://www.anydomain.com/anypage.html

)subject
(line


.


"
xxxxx "
!
.

.

.

.





... !
...






anyname@anydomain.com

.

" xxxxxx
"
.
] [send

)? (=subject

:
?anyname@anydomain.com
subject=more information about xxx
)more
(information about xxx
.

.

.
.



.
.



!
...
) (etc ,3 ,2 ,1
) (a
) (a, b, c, etc
http://www.firstsite.com
) (b
http://www.secondsite.com ...

:

more information about xxx b1 OR a3


more information about xxx

) (3






.
) (e




.
...


.

.


...







.
...






.

)?( ) (=subject

?http://www.anysite.com/anypage.html
xxx xxx


)? (xxxx

.
.



. /http://www.yahoo.com
http://www.yahoo.com?123
"
" .

!


...


) (copy/paste

. .




.

http://www.one-two-three.com

.
) (ott.html

http://www.anynamewhatsoever.com
)(anw.html



.
http://www.one-

two-three.com
)(
). (ott.html

http://www.anynamewhatsoever.com


). (anw.html




)?(xxxxx
) (anw.html .


...


)) . (affiliate programs
(



.




.


...
http://www.affiliateguerrilla.com/
http://www.assoctrack.com/
http://www.affiliatewiz.com/
http://www.myaffiliateprogram.com/
http://www.myreferer.com/



.



.



) ($20 - $15 .
...
http://www.adminder.com/
http://www.hypertracker.com/
http://www.roibot.com/
http://www.clicalyzer.com/
: )(analyzing

...





















) ($1





.

)

(conversion ratio !









.


) ($2
!


) ( )( .
...




.


.




.


:
) (conversion ratio :
=

) (visitors cost :
=

)(ROAS, return of ad spend


) ($1
=

)(ROI, return of investment
) ($1
=



:
100

100
0

50

10 ) =
x 10 = 500 50

(
2 ) =
x 2 = 100 50

(
...

) 50
=
%5
1000
(
) 100
=
01
1000 (
$
= 500) 5
100 (

= 100) 1
100 (





...

.



.

.
.

.


.
.


.




.


.




.





.

!

)unique selling position,


(USP )unique
(selling approach, USA
.






.
) (USP


.

...

.

...



...


)
(USP .
.

.


...
( ) visa
) (USP

( )it is everywhere you want
. to be " " ( )
american express
.


.

( ) dominos pizza

(

) pizza hut


.

30
.
( )coka cola


"
"
)( )(
.
.
.
) (

" " ... !!!
) ( ) (
) ( !

) (USP






.

.

...



.
.


.
" ... xxxx
"
" ...
"



.



.
...
.





...


...

.

) (4-1
.



.
.

.

.
...
.
.




"

" .





.


!





.

.



.


.

: !

...

.

.



.
.
...
...
... !!


!!!
... !
.



... !

...



...



.







.
" "

.

.







.
!
...

.
. ...
...











...
:


...

.










... ...


.


.
: .


.


...
.
: .
.


.
:
.

.
.
. .

:
.
.




.

.
:


.
.

.


.

.
:
" " .


...

...
:
.
.


.



.

" "

.

:


.

...


.
:

.
.

...


) (%2
.


) (%6
.
) (%4

. )(%96

!






.



.


!

) (%95




.

.


.
...

.

" " )lifetime
(value of a customer ) (LVC
)(4-1



.


)!!! (LVC
) (LVC
.

" " "
"


"
" .
) (LVC
) (LVC

.






.


.


) ($100
) (2

) (3
). (%40

)
(LVC ) $ x 2 x 3 x 40% ) = 240 100


...


.

) ($200
) ($15
) ($30 .

! !
.
.

) ($200
) ($240

) ($280
.
) ($ x 2 = 480 $ 240 ) $ 200 - $ 480
= ($ 280
) (LVC

)
($200 ) ($30

.

!


.
.

)) (loss leader
! (



!!







.
( ) McDonalds

)(
...
...
) (loss leader "
" )& front
(back end product
)

(front-end product

)(back-end products
.

.
...





.
.
.

: !

" " ...


!
.
.
!




.

...

...












) (1
.




). (2
.




.

!
.
.
.
.


.

.
"
"
...






.




.
" "

!
:


"
"
""
) (2500

. ""
!! ...
" ...

"
.



.


.
" " " "
.





.
....









.
...




.
.

: !

) (competitive spying


.













.

/http://www.reference.com





.





.





...






www.ewatch.com www.markwatch.com



.

:
!


...
" "





!
" "


...
" "
" ... " !







!



!
...
.



.


.
.




.


. =

.
.

.


...

!
...



.



!
...





.





!!!!!







...

!




.





.





.



.




.



.



.


.
...
.


"" .


!

.
...

... .










.

.


.
.





...
" "




.
...

.


.
.






.
.



.


.
...
.


.
) (nasa

) (congress )
(surbon ) ... (louvre

!!!
...




.

...

.


.


" "
.

.

.


.


.






.



...


.


.
. ...

... )(1
.
.
.



.
...



.
.
.
.
.

. .
.
.





.
.



.






...


.1



.2



.3


.4
!

.5
)... (aristotle
"
"
" ... ...

You might also like