Professional Documents
Culture Documents
Presented By: Anika Chandra PGDM 2011-13 Roll No. 106
Presented By: Anika Chandra PGDM 2011-13 Roll No. 106
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Corporate Identity
1901 The Equestrian Knight trademark appeared for the first time. Latin word `Prorsum`, meaning forwards referred to Burberrys innovative fabrics and styles.
Check pattern of camel, black, red, and white plaid design a registered trademark.
Breathable and weatherproof fabric gabardine.
Organizational Identity
Britishness Authentic outerwear heritage Historic icons: the trench coat, trademark check and Prorsum knight logo. Innovation and intuition
Brand Management
Burberry operates under 4 brands:
Burberry Prorsum
Burberry London
Burberry Brit
Burberry Sport Burberry Black Label, men (in Japan & Hong Kong, 2011 only) Burberry Blue Label, ladies (in Japan & Hong Kong, 2011 only)
Corporate Reputation
High quality British clothing Endurance and Functionality
Thank You