Italian Design. Swiss Precision.

“…At the simplest level, I think the consumer prefers

better, special and different over the same...”

Hendrik Steckhan, The Coca-Cola Company

“ …A product is something that is made in a factory;
a brand is something that is bought by a consumer.
A product can be copied by a competitor; a brand is
unique. A product can be quickly outdated;
a successful brand is timeless… ”

David Aacker, Managing Brand Equity

THE BRAND
 Hear It. Say It. Sell It!

BRER-AH
OR-O-LOW-GEE
 OUR MISSION
“ …To surpass peoples’ expectations in providing
stunning, functional and unique timepieces at an
exceptional value...”
 A NEW FORCE IN TIME

Originating in Milano, Northern Italy, BRERA

OROLOGI is a brand born from, and infused by,
the rich history of Italian design, fine
craftsmanship, quality and attention to detail.
BRERA OROLOGI IS BORN
Born in 2008. Conceived of both passion and
creativity by founding partners
Maurizio and Tina Pasi.

The idea was simple; stunning functional and

unique timepieces at an exceptional value.

The collection breathed life and excitement into

the men’s luxury fashion accessory category.
DESIGN PHILOSOPHY

The BRERA OROLOGI design philosophy is

never driven by trend.
THE BRERA OROLOGI MAN
BRERA OROLOGI customers own and have an
affinity for the best products at a great value.

They have a strong sense of self, know what they

want and are always looking for something new
and different.
THE COLLECTION
 UNIQUE FEATURES
•  Sporty, modern and clean aesthetics
•  Oversized brushed and polished
stainless steel cases
•  Signature BRERA OROLOGI pattern crown
•  Hallmark BRERA OROLOGI square buckle
•  Interchangeable strap system on
some collections.
PRODUCTION & ASSEMBLY

The BRERA OROLOGI Collection is meticulously

designed and assembled in Italy.

We source our components from various

global partners.

We are transitioning to Swiss Ronda movements on

all collections moving forward.
 SUPERSPORTIVO

HIGHLIGHTS
Best Selling Collection Chrono Movement
48mm Case Variety of IP Finishes
SOTTOMARINO DIVER

HIGHLIGHTS
48mm Case Chrono Movement
Left Pusher Alarm Variety of IP Finishes
 ETERNO CHRONO

HIGHLIGHTS
45mm Case Variety of IP Finishes
Chrono Movement Interchangeable Straps
 GRAN TURISMO

HIGHLIGHTS
54mm Case Swiss Chrono Movement
Three Metal Combinations Variety of IP Finishes
 MILITARE

HIGHLIGHTS
48mm Case Swiss Chrono Movement Triple-Layer Dial
Variety of IP Finishes Genuine Rubber Unique Serial Numbers
 DINAMICO

HIGHLIGHTS
Modern Classic Chrono Movement
44mm Case Variety of IP Finishes
 KEY POINTS &
SELLING FEATURES
 QUALITY STANDARDS:
Case
BRERA OROLOGI utilizes high-grade 316-L stainless steel to
craft its watch cases.

A wide variety of case material and finish options

are available.

All BRERA OROLOGI watches are easily identifiable by a style

reference number etched on the case back.

Each BRERA OROLOGI watch is also engraved with a unique

serial number.
 QUALITY STANDARDS:
Ion Plating
Ion Plating is a physical vapor deposition
process and is often referred to as PVD.

Ion Plating is one of the most advanced

surface finishing processes available.

The greatest advantage of this process is

that it is both harder and chemically more
stable than traditional plating methods.

Ion Plating is five to eight times better in

terms of wear and corrosion resistance.
PRODUCT ENHANCEMENTS
PRODUCT ENHANCEMENTS
PRODUCT ENHANCEMENTS
DEPARTMENT STORES
 DEPARTMENT STORES
BRERA OROLOGI’s first client was Neiman Marcus.
We launched at in all 41 doors during Christmas 2008.
After 6 months, we became the fastest growing mens
accessory brand in their history
In 2009, we opened at Barneys New York in all 9 doors.
There we became the #1 watch brand,
where we remain today.
Since then, we have also started partnerships with Saks
Fifth Avenue, Nordstrom and Bloomingdale’s.
 DEPARTMENT STORES
Today, BRERA OROLOGI is partnered in-stores
and online the top 5 retail department stores
in the United States.
DEPARTMENT STORES
AFTER SALES SUPPORT
 INTERNATIONAL
WARRANTY
Each BRERA Orologi watch is warranted against
defects in materials and workmanship by BRERA
Orologi under the terms and conditions of this
warranty for a period of two (2) years from the
original date of purchase.
COVERED:
Watch Movement, Hands & Dial
KEY TAKEAWAYS
 KEY TAKEAWAYS
BRERA OROLOGI OFFERS:
Quality & Fine Craftsmanship
Meticulous Attention to Detail

Italian Inspired Heritage & Design

Eye-catching, clean, classic styling, and purposeful function

Value
Consumers get “a lot of watch” for their investment.
The brand has a strong leverage over the competition in this economy.

At its heart, the BRERA OROLOGI value proposition delivers

stunning and unique timepieces with an appealing price/
quality relationship.
SEE & BE SEEN

OPRAH WINFREY
SEE & BE SEEN

RYAN SEACREST
SEE & BE SEEN

LAMAR ODOM
SEE & BE SEEN

NEYMAR DA SILVA SANTOS JÚNIOR

 SEE & BE SEEN

FRAN DRESCHER ZACH BRAFF

 SEE & BE SEEN

ROBERT VERDI GIULIANA RANCIC

A NEW FORCE IN TIME