This group was challenged to convince the Gothenburg public that

they wanted to come and see and/or donate goods and services to
a small student exhibition about masks from Africa and Asia.
Drawing on the wealth of talents and networks members of the
class had, they developed a multi-tier marketing strategy that was
both local and international, and visual and textual.
Keeping other groups informed of their decisions to reach out to
various media outlets and corporate sponsors, they engaged with
the class in ethical debates on the decisions their group was
making as they were being made.
Building off of the colors designated by the Design group, the
essence of the exhibit developed by the Interpretation group, and
consulting with graphic designers and applied arts students they
created a logo, posters and a press release kit that would make
the exhibit “pop.”
As more and more media outlets began to respond to the
Maskerad/Masked exhibit press kits, this team worked even harder
to find the line between what needed to be said prior to the
Opening to get people to come and what mysteries to leave veiled
for the grand reveal.