Wiki - Syllabus/Go To Class | Design: Creation of Artifacts in Society

7/19/2013

C o u r K s e A s M A L N A T H A N

S O M A S U N D A R A M

Design: Creation of Artifacts in Society

by Karl T. Ulrich

Signature Track

Syllabus/Go To Class
Welcome to the Course! Weeks start on Sundays at 6:00pm U.S. Eastern Daylight Time and end on the FOLLOWING Sunday at 11:59pm U.S. EDT. Assignments are due by the end of the week, and the deadline is strict. If you do not submit your assignment on time, you will not be able to assess peers or receive feedback. There are no exceptions. The topics and assignments are outlined for the entire course, but are subject to change, so please review the Syllabus carefully at the beginning of each week. Click on the link to jump to the week: Your Project Website Website Example
LECTURES AND ASSIGNMENTS

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Course Information

Syllabus/Go To Class Submit Homework and Review Peers Homework Calendar

Week #1 Week #2 Week #3 Week #4 Week #5 Week #6 Week #7 Week #8

Course Textbook (free download)

You may download the entire book as a PDF here: Design: Creation of Artifacts in Society. Or go to: http://opim.wharton.upenn.edu/~ulrich/designbook.html OR http://opim.wharton.upenn.edu/~ulrich/ulrichbook-10Aug12.pdf Links to individual chapters are also provided in the assigned week.

RESOURCES

Download Lectures FAQ Digital Tools for Design

ABOUT US

Lectures
Please review ALL lectures assigned for the week. The links will become active when the lectures are available for viewing, usually on Sunday at 6pm U.S. Eastern Time each week. Images contained in the videos are available in .pdf form from the Download Lectures link.

Course Staff
CONNECT WITH CLASSMATES

Assignments
All assignments will be available on the first day of the week they are due (the week starts on Sunday at 6pm U.S. Eastern Time and ends on Sunday at 11:59pm U.S. Eastern Time the FOLLOWING week). Assignments are due at the end of the day on the FOLLOWING Sunday. You can draft your responses and submit assignments up to one week prior to the due date and you will submit them under the Submit Homework and Review Peers page. You MUST hit "Submit" - not just save in order for them to be submitted. Please note the Assignment Submission Guidelines under the Course Information page at the left for instructions for more information. Assignments are graded by your peers and you will grade five of your peers' work for each assessment. For more information on this process, please go to the Course Information page. Assignment Codes: X = non-project assignment (a learning exercise) P = project assignment (related to your course project) V = visualization assignment _____________________________________________________________________________________________________________________________

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Help Articles

WEEK #1
April 29, 2013

Video Lectures
Lecture 1a. What is Design? (11:47) Lecture 1b. Course Logistics (5:06) Lecture 1c. Design Process (7:42) Lecture 1d. Iteration (8:08) Lecture 1e. Find the Gap (9:21) Karl's Explanation of Your Project Website (2:47) Building a Website Tutorial (optional) (12:01)

Assignments Due This Week

Click here for general homework instructions and important due dates for this week.

Your Project Website

You must first create a project website where you will document your work. See the "Your Project Website" tab at the left for instructions and a demonstration video. Once you do that, you will complete these four assignments due on May 5, 2013. 1.1 X: Good Design 1.2 P: Find the Gap 1.3 V: Visual Expression I - you must first watch this video: Visual Expression I (6:20) 1.4 P: Design for You

Reference Reading (optional)

https://class.coursera.org/design-002/wiki/view?page=syllabus 1/4

Wiki - Syllabus/Go To Class | Design: Creation of Artifacts in Society

Ulrich Chapters 1, 2: Design: Creation of Artifacts in Society

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WEEK #2
May 6, 2013

Video Lectures
Lecture 2a. Problem Statement - 5 Whys (11:12) Lecture 2b. User vs. Expert Designers and the Challenge of Identifying User Needs (8:50) Lecture 2c. Importance of User Needs (6:41) Lecture 2d. Types of User Needs (10:21) Lecture 2e. Method for Gathering Data on Needs (19:51) Lecture 2f. Method for Coding Needs Statements (10:52) Visual Expression II: Orthographic Projection and Cross Sections (10:47) Visual Expression II Part 2: Sketching Techniques (9:39) - OPTIONAL

Assignments Due This Week:

Click here for general homework instructions and important due dates for this week. 2.1 P: Design Problem Definition 2.2 P: User Needs 2.3 V: Visual Expression II - 2D Sketches

Reference Reading (optional):

Ulrich Chapters 3, 5: Design: Creation of Artifacts in Society _____________________________________________________________________________________________________________________________

WEEK #3
May 13, 2013

Video Lectures
Lecture 3a. Introduction to Exploring for Design Concepts (14:43) Lecture 3b. Exploration with Individuals and Groups (5:03) Lecture 3c. Getting Physical (3:22) Lecture 3d. Introduction to Decomposition; Decomposing by User Needs (10:26) Lecture 3e. Decomposing by Sequence of User Actions (9:47) Lecture 3f. Decomposing by Function (21:36) Lecture 3g. Investigating Existing and Competitive Artifacts (6:21) Lecture 3h. Ice Cream Scoop Example: 10 Concepts From Preliminary Exploration (4:50) Visual Expression III: Two Point Perspective (28:00)

Assignments Due This Week:

Click here for general homework instructions and important due dates for this week. 3.1 P: Exploration (10 Concepts) 3.2 V: Visual Expression III - 2pt Perspective (watch the video first)

Reference Reading (optional):

Ulrich Chapter 4: Design: Creation of Artifacts in Society _____________________________________________________________________________________________________________________________

WEEK #4
May 20, 2013

Video Lectures
Lecture 4.1a. Introduction to Concept Selection (3:57) Lecture 4.1b. The Concept Selection Matrix (12:31) View the Concept Selection Matrix format here - you may draw the matrix by hand or use any format you'd like, but be sure to include it in your blog post for assignment #4.1 (which may mean you should save it as an image). Lecture 4.1c. The Concept Scoring Matrix (4:21) - OPTIONAL VIDEO View the Concept Scoring Matrix format (OPTIONAL) here - you may draw the matrix by hand or use any format you'd like, but upload to your blog post (which may mean you should save it as an image).. Lecture 4.2a. Introduction to Prototyping (6:12) Lecture 4.2b. Focused vs. Comprehensive, Analytical vs. Physical Prototypes (6:17) Lecture 4.2c. What are Prototypes Used For? (9:18) Lecture 4.2d. Building Stuff (5:20) Lecture 4.2e. Scoop Example - Making Prototypes (7:38) Lecture 4.2f. Scoop Example - Testing Prototypes (7:01) Optional Videos to Help with the Assignments: Visual Expression IV Part I: Drawing with Emphasis (4:52) Visual Expression IV Part II: Modeling Tricks and Techniques (22:53)

Assignments Due This Week:

Click here for general homework instructions and important due dates for this week.

https://class.coursera.org/design-002/wiki/view?page=syllabus

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Wiki - Syllabus/Go To Class | Design: Creation of Artifacts in Society

4.1 P: Concept Selection - 3 Concepts 4.2 X: Prototyping

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Reference Reading (optional):

There are no readings for this week.

Fun Stuff (optional):

You may enjoy Boeing 777 Wing Test
https://class.coursera.org/design-002/forum/thread?thread_id=849 http://www.youtube.com/watch?v=tBNHPk-Lnkk

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WEEK #5
May 27, 2013 This will be a light week since it's the Memorial Day weekend holiday in the U.S. Enjoy some free time and a chance to catch up.

Video Lectures
Lecture 5a. Concept Testing (12:19) Lecture 5b. Scoop Example (8:21) L ecture 5c/6a. Innovation Tournaments (11:20) Optional Videos for 5c/6a.: Karl's talk at Wharton on the more general topic of Innovation Tournaments innovationtournaments.com 99designs.com threadless.com quirky.com xprize.org As an interesting example of tournaments applied outside of design contexts, see Origami Capital's innovation tournament to identify investment strategies: Origami Challenge

Assignment Due This Week:

5.1 P: Concept Testing - 1 Concept *********************************************************** *********************

T-Shirt Innovation Tournament Challenge (OPTIONAL)

Click here for Karl's video explanation of the tournament. Click here for rules, demonstrations and instructions. *********************************************************** *********************

More OPTIONAL Videos This Week:

Entrepreneurial Design: Commercialization of the Xootr Scooter Some of you have expressed in interest in topics related to commercialization of artifacts. While this course is not really about commercialization per se, you may be interested in this story about my commercialization of the Xootr scooter. This material was recorded in a product development course at the Wharton School this month. I divided the video into five parts to make it more manageable. These are strictly OPTIONAL: OPTIONAL - Entrepreneurial Design: Part 1 (12:12) OPTIONAL - Entrepreneurial Design: Part 2 (15:02) OPTIONAL - Entrepreneurial Design: Part 3 (17:20) OPTIONAL - Entrepreneurial Design: Part 4 (10:49) OPTIONAL - Entrepreneurial Design: Part 5 (9:04) _____________________________________________________________________________________________________________________________

WEEK #6
June 3, 2013

Video Lectures
We hope you enjoyed 6a last week. Lecture 6b. Introduction to Aesthetics in Design (4:13) Lecture 6c. Theory of Aesthetics (21:13) Lecture 6d. Notes on Aesthetics in a Commercial Context - OPTIONAL (8:10) Lecture 6e. How to Create Beautiful Artifacts (4:31) Lecture 6f. Scoop Update: Final Direction (6:40)

Assignment Due This Week:

6.1 P: Alpha Prototype

Reference Reading (optional):

Ulrich Chapter 7: Design: Creation of Artifacts in Society

https://class.coursera.org/design-002/wiki/view?page=syllabus

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Wiki - Syllabus/Go To Class | Design: Creation of Artifacts in Society

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WEEK #7
June 10, 2013

Video Lectures
Lecture 7a. Introduction to Brands (7:02) Lecture 7b. Desirable Attributes of Brand Names (6:14) Lecture 7c. Name Design Process (10:26) A helpful link for 7c: Naming Your Business Lecture 7d. Design of Services (13:04)

Assignment Due This Week (FINAL ASSIGNMENT):

7.1 P: Beta/Final Prototype _____________________________________________________________________________________________________________________________

WEEK #8
June 17, 2013

Video Lectures
Lecture 8a. Supply Chain (6:11) You might find this video educational: Assembly Line Lecture 8b. Target Costing (12:07) Lecture 8c. Spinbrush Teardown (14:18) You might enjoy this article: Spinbrush Creation Lecture 8d. Oral-B Teardown (7:22) Lecture 8e. Costs (11:39)

Scoop Update Videos

Scoop Prototype Update (8:10) Scoop Trial - featuring Junior Ulrich (2:47)

Closing Remarks Videos

Design Thinking (16:44) Wrap-Up (7:02) Thank You (3:22)

Additional references and instructional materials from Karl Ulrich:

(some are related to entrepreneurship more than design: click here) There is some helpful information here on materials and manufacturing: How Parts are Made

Provide online reviews for the course:

(there will also be an official post-course survey) http://coursetalk.org/design-creation-of-artifacts-in-society-penn http://knollop.com/courses/3087/Design:-Creation-of-Artifacts-in-Society/

Created Mon 25 Jun 2012 1:48 PM EDT (UTC -0400) Last Modified Sun 16 Jun 2013 6:30 PM EDT (UTC -0400)

https://class.coursera.org/design-002/wiki/view?page=syllabus

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