(Marketing Mix)

4P 4P
4P 4C 4I

4Ps

Product

Place



4. (Promotion)

4C (Customer Centric)

(
Model

)

4Cs

Life style
4Ps 4Cs

CRM Customer Relationship Management Customer Relationship Marketing or
Relationship Marketing

Modern
Trade


Modern Trade Discount Stores

Value Added ECR Supply Chain Management (SCM)
Logistic

Convenience Stores Discount Store
Home Delivery

Promotion
Forget about Promotion
Communication

 4P 4C

Consumer Insight

Product
Consumers Need

Cost of Consumers Appreciation (Consumers Appreciation
Consumer Satisfaction
Appreciation
)

24
Place Convenience

Promotion





( 3
)






(Brand Awareness) (Brand Knowledge)
Communication

(Contact
Point)



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