Professional Documents
Culture Documents
Director
Content and Industry Development Department
Malaysian Communications and Multimedia
Commission
Revenues in 2007
Broadcasting- RM 3.12 billion (exclude
RTM)
Mobile – RM 3.22 billion (Non-voice-20% of
Total Revenues revenues)
- Not available
Total revenues (excludes ASPs and infra) of
SKMM’s service providers in networked
content industry are RM 6.34 billion
(2007)
Non- SKMM’s Domain SKMM’s Domain
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
Roles of SKMM
Roles & function of Suruhanjaya Komunikasi dan Multimedia
Malaysia (SKMM) in Content Development as per National
Policy Objectives are:
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
Framework of Content
Development
SCOPES OBJECTIVES
•Mobile Communication •Malaysia as global hub
•Broadcasting for content services
•Internet/Online (Sec 3.2 CMA 98)
•MyICMS 886 –
adequate local content
Networked and sizeable
export revenue
Content
APPROACHES Industry
•Strategic Collaboration
•Industry Players FOCUS
•Government Agencies AREAS
•ASEAN/Regional Bodies •Information based content
•International Bodies •Education
•Entertainment
•E-Commerce
ACTIVITIES TARGET
•Policy and Regulation GROUPS
•Capacity Building •Malaysian Individuals
•Financial Assistance •SME Companies
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
Content Development Timeline
• Introduction of demand creation policy projects and its mechanic • International capacity building
• Establishment of NCDF • Inter regional capacity building initiatives by exporting
• Strategic Collaboration initiatives initiatives • our expertise to other countries
with industry players • Increase NCDF allocations • Review NCDF and introduce
• Conduct hands on capacity building • Intensified Strategic new mechanism
workshops Collaboration • Host international contents
• Well developed focused capabilities, initiatives with industry players exhibition expo seminars
for example in: including international players • Showcase Malaysian contents
• Host ASEAN or regional contents overseas
•Information Documentaries exhibition expo seminars • Establish strong support
•Education • Showcase Malaysian contents System for Malaysian to venture
•Entertainment Animation overseas overseas market
•Commerce • Ensuring rapid deployment of
new
contents distribution channels
i.e. DTTB, WiMAX, 3G & Broadband
2007 Fertilizing and Seeding the Soil 2008 Protecting and Nurturing 2009 Blossoming 2010
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
Current Initiatives on Content Development
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
WHAT IS CONTENT??
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
Networked Content is all content that accessible over
publicly available electronic networks
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
WHAT IS ?
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
Networked Content Development Grant
RM20 million
Allocation
To ensure growth
and development
of the networked
content industry Applications
and complement
NCDG
the existing
Business and
initiatives by other Vet/Approval Technical
governmental Committee
agencies
NCDG Management
Grant
Committee
Others
Project
Proposal Focus
Areas
NCDG
Assessment
Eligibility
Fund Size
Successful applicants
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
Focus Areas of NCDG
Focus areas are Mobile content (for 2.5G and 3G) and
TV content. Types of content:
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
Eligibility
i. Malaysian individual/registered SME company;
ii. Yet to be given grants from other Funds;
iii. Not blacklisted or have records of failure in their
past project implementation upon receiving
similar grants from other Government agencies; and
vi. In line with objectives and focus areas of the NCDG.
Fund Size
Up to a maximum of 70% of total project cost.
The procurement of infrastructure is allowed up to
20% of the approved grants.
At one time, only one grant can be extended to one
applicant, subsequent grants are allowable
but ≤3 times.
Main
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
Assessment of Application
Concept [ 25% ]
• Creative & appealing
• Unique value proposition
• Demonstrate export potential/universality
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
Project Proposal
Concept
• Full description of the content’s concept and its unique
value proposition
• Focus area of the content ie education, information-based,
entertainment or e-commerce
Business potential
• Business model, target market
• Potential revenue & number of subscribers
• Anticipated market size
• Cost breakdown ie manpower, hardware, software,
IP licensing fee, training etc
• International collaborations (if any)
Operational capacity
• Track record (if any), experience & profiles of key
manpower
• Project timeliness ie trial, launch etc
• Technology & technical arrangements/agreements (if any)
• Strategic collaborations with third party (if any) Main
• Financial commitments and investments
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
Others
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
INSPIDEA Sdn Bhd
-Mustang Mama Diehard Sports Fan Season 2 (MMDSF 2)
Project Overview:
MMDSF is an outrageous animation series starring
Mama, the ambiguously old yet zesty sports-crazed
grandma. She does whatever it takes to prove age is
no barrier to achieving dreams that may seem a little
out of this world.
Achievements:
• International sales – Japan, Singapore, Russia,
Middle East, Canada, Italy
• TV customers includes Cartoon Network, NTV7,
ASTRO, Telekom Italia
• The characters of Mustang Mama were licensed to
Yahoo and featured in Philippines, Singapore and
Vietnam in August 2008
• MMDSF was nominated for the category of “Best TV
Animation for All Ages” at the Cartoon On The Bay
2008, held in Italy
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
MURASU SYSTEMS SDN BHD
- Mobile Jawi
Project Overview:
Enable mobile phone users to compose text in Jawi and
send that across as an SMS or email message.
Achievements:
• The first Mobile Dhivehi News Reader was launched
with Wataniya in Maldives, May 2008
• Strategic collaboration with Utusan Melayu to launch
the World’s First Jawi News Service for mobile
phones, August 2008
• Signed an agreement with Maxis to offer Jawi as a
Maxis branded service.
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
Firdaus Maju Sdn Bhd
- Alexander Bukan Zulkarnain
Project Overview:
a 6-episode TV documentary, seeks to dismiss
the notion that Alexander the Great is Iskandar
Zulkarnain
Achievements:
• Strategic collaboration with Celcom to offer
video content via IVVR 3G and Streaming
Server
• TV documentary is to be broadcasted on Astro
in Feb, 2009
• Negotiating with Maxis, P1 Networks and
Digi to offer the video content on their
networks.
• Alexander Bukan Zulkarnain was featured in
Mingguan Metro, Nov 2008
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
Just Mobile Sdn Bhd
- Interactive TV Games Tournament (ITG)
Project Overview:
ITG is an interactive TV Game
Show that allows the viewer to
play mobile games and upload
their scores to the
TV broadcaster.
Achievements:
Two java games graphics
design and sound effects
are completed:
• Turtle Smash
• Gemex (Marble Breaker)
Project Overview:
** Work in progress
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
Trinity Wizards
- MyMoPetz
Project Overview:
** Work in progress
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my
THANK YOU
ncdg@cmc.gov.my
Suruhanjaya Komunikasi dan Multimedia Malaysia. Off Persiaran Multimedia, 63000 Cyberjaya, Selangor Darul Ehsan. Tel : +603 - 8688 8000 Fax : +603 -
8688 1000 www.mcmc.gov.my