In contrast, Douglas Aircraft (later to become McDonnell Douglas, Boeing s compari son counterpart in our study) made the

explicit decision to stick with piston pr opellers and take a cautious wait-and-see approach to commercial jet aircraft.8 Douglas waited and saw Boeing fly right past and seize dominant control of the c ommercial market. Even as late as 1957 the year, according to Business Week, that the airlines fell all over each other in their rush to replace piston planes 9 Dougla s still did not have a jet ready for market. Finally, in 1958, Douglas introduce d the DC-8, but never caught up to Boeing. Jim Collins. Built to Last (Kindle Locations 2139-2145). HarperCollins US.