INDUSTRIAL VISIT REPORT OF BALAJI WAFERS PRIVATE LIMITED Report Prepared & Presented by GHETIA SOHIL M. F.Y.B.B.A.

Guided By :Prof.:- S. Paramshivanma Prof.:- Om Terraiya

Name & Address of Institute

Shree Gyanyagna College of Science & Management YOGIDHAM, Kalawad Road, Rajkot 360005.

Academic Year

2005-2006

PREFACE
It has been strongly observe that theoretical knowledge alone cannot succeed. Rather its practical use is of immense significance for the survival of human beings. economic problems. potential. Let it has been well aspect that small/medium scale industries play an indispensable role in stimulating Small-scale industries have huge employment NIP 1991 was a watershed year for India which witness

rapid transformation in the industrial development of India. In view of significant role played by industries in the economic growth, Saurashtra University has incorporated industrial visit in B.B.A. course which provide an excellent opportunity to the students to understand felt-need of an industrial establishment. Industrial training helps a student to increase his or her knowledge and skills about managing a business or industry effectively and efficiently. Hence, a project report has to prepared which in hence the skill of a student.

ACKNOWLEDGEMENT
The progress of human being in every field is because they pass on their heritage from one generation to another. Generation dies but their knowledge is passed on to next. Witch after confirming the old facts & adding its own experience in turn passes all these to next generation. I would like to express my deep sense of gratitude towards few people who have supported & helped me to be whatever I am & to achieve whatever I have. First of all I want to acknowledge the key persons behind this effort Prof. S. Paramshivanma and Prof. Om Terraiya. have quenched my thirst of knowledge. I am highly obligate to my college and Saurashtra University for sending me to do my project report. More aver I would like to mention my sense of respect & thanking gesture for Mr. Chandubhai Virani, the Managing Director of the Balaji Wafers Private Limited for allowing me to do my project report. Finally yet importantly, the help & support of my friends and colleagues have made this venture successful. Therefore, I would like to thank them all from care of my heart. They have been They guiding, encouraging & motivation me through out the project.

- Sohil M. Ghetia DECLARATION

I,

undersigned,

Ghetia

Sohil

M.

the

student

of

F.Y.B.B.A.,

Gyanyagna College of Science & Management, Here by declared that this Project Report is my own work and it has been carried out under the guidance of Prof. S. Paramshivanma & Prof. Om Terraiya. This report has not been submitted to any other University for examination. Place :Date :Signature

Shree Gyanyagna College Of Science & Management

CERTIFICATE
This is certify that Ghetia Sohil M. the student of F.Y.B.B.A. has successfully carried out this Project Report under guidance of Prof. S. Paramshivanma & Prof. Om Terraiya. Prof. S. Pramshivanma Prof. Om Terraiya

INDEX

1. 2. 3. 4. 5. 6. 7. 8. 9.

Introduction General Information Production Department Financial Department Personnel Department Marketing Department Future Plan Special Achievement Suggestion

10. Conclusion

1. Introduction
As we are quite familiar with fact that industrial visit is must for students of F.Y.B.B.A.. It was our first visit. Our professor Mr. Om Terraiya has arranged a visit at Balaji Wafers Pvt. Ltd., which is one of the biggest potato wafer producer in Gujarat. We are visited Balaji Wafers Private Limited at Rajkot. Then after we are started to draw the location chart then we are collected so many information as per our need. Name of the Unit Full Address ::BALAJI WAFERS PRIVATE LIMITED. Balaji Wafers Private Limited, Vajdi [Vad], Kalawad Road, Tal. : Lodhika. Rajkot 360003. Registered Office :Balaji Wafers Pvt. Ltd. Vajdi [Vad], Kalawad Road, Tal. : Lodhika, Rajkot 360003. Bankers Phone No. Fax Website E-mail :::::State Bank of India. Corporation Bank. 91-0281-2783755/56/89/90/91/92. 91-0281-2783747. www.balaji.net contact@balajiwafers.com :Private Limited Company.

Form of Organization

2. General Information
i. ii. iii. iv.

Index :History of the Company Form of Organization & Size Organization Structure & Chart Location

2. General Information
[i] History of The Company :-

The member of Virani family started the Journey of Balaji Group in a very very tiny size in the year 1976. Born to a farming family in the nondescript Dhundhoraj village in Jamnagar district, Virani brothers first tried their hands in diamond and agriculture kits business in the mid 1970s with a very small capital of Rs. 20000/- which their father Popatbhai gave them for investment. But the effort ended in disaster. Chandubhai and his brother Bhikhubhai next took up jobs in Rajkots Astron Cinema selling refreshments earning Rs. 100/and Rs. 155/- per month respectively. Later when the cinema owner Govindbhai handed over the canteen to them on contract basis in the year 1976. Chandubhai introduced Sandwitches with a little help from the women of his household who supplied him with exotic homemade masala. Thats when Balaji was born. According to Chandubhai the huge demand existed at that time could not be met out of the limited supply from Saurashtra and this motivated the brothers to fill up the supply gap. Therefore, the semiautomatic plant was established with production capacity of 400 Kg. per hour. Finally, a fully automatic plant with production capacity of 1200 Kg. per hour, the over first in Gujarat was established to after excellent food production to food lovers of Gujarat. The tremendous entrepreneurship of these brothers in an excellent illustration of dynamism in business. Today the Balaji Snack foods business give MNCs a bite for their money and Balaji Wafers has emerged more than a munch for Pepsis Frito-Lay, with almost 70% of the States wafers market in its pocket which indeed is not a mean achievement in any scale. The Sandwitches soon went on to prove an instant hit in the Saurashtra region.

[ii] Form of Organization & Size :{A} Form of Organization :Every business has a different form of organization that is mainly depending on investment and registration of that particular company. There are four types of organization that are as under: 1. 2. 3. 4. 5. Sole-Proprietorship Partnership Public Company Private Company Co-Operative Society

Here, Balaji Wafers Pvt. Ltd. is private company and follows each and every rules & regulations of the Companies Act. 1956.

{B} Form of Size :From the financial point of view mostly three types of company exists in India. They are as under : 1. 2. 3. 1.
2.

Small Scale Size Medium Scale Size Large Scale Size All industrial units whose Capital investment on plant and machinery is up to Rs. 3 crores of rupees are known as small-scale industries. All the industrial units with the Capital investment of more than Rs. 3 crores and up to about Rs. 100 Crores are classified as medium-scale industries.

3.

Where the Capital requirement to start an industrial unit is enormous and where labour laws are applicable, it is known as large-scale industries.

In case of Balaji Wafers Pvt. Ltd., it is a medium-scale industry because its initial investment is started with Rs. 30 Crores.

[iii] Organization Structure & Chart :-

The organization is establishing of effective authority relationship among selected works, persons and work places in order for the group to work together efficiently. Organization is a basic activity of any business firm. The best definition of organization of The process of combining the work which individual or group have to perform with facilities necessary for its executions that the duties so performed proved the best channel for its efficient, systematic, positive and coordinated application of available resources. Organization structure is the established pattern of relationship among components of the organization. The prescribes relationship among various position and activity. So, lets think about Balaji Wafers Pvt. Ltd., we can say it is the good company, which has an excellent organization structure.

BALAJI WAFERS PRIVATE LIMITED


CHAIRMAN
[Mr. Bhikhubhai Virani]

MANAGING DIRECTOR
[Mr. Chandubhai Virani]

GENERAL MANAGER
[Mr. Hiteshbhai Virani]

Production Manager

Personnel Manager

Financial Manager
(Suresh Sakhiya)

Marketing Manager
(Nayan Tank)

(Raghuvirsingh Parmar)(Hitesh Virani)

Assistant Manager Supervisor Workers

Assistant Manager Workers

Assistant Manager Accountant Clerk

Super Stockiest
Dealer & Retailers

Customers

[iv] Location :Location of industry is the main factor, which directly concern with the success and failure of any company. It plays a vital role in the development of the any company. Every entrepreneur of a business unit must give full consideration to suitable location of his enterprise because location factors are crucial for profit maximization. An entrepreneur has to choose such type of location, which minimizes the lost of production as well as distribution to a considerable extent. Balaji Wafers Pvt. Ltd. is situated at Vajdi, Kalawad Road in Rajkot city of Gujarat. The old factory is situated in Aji GIDC area. It is covered in the total area of 25000 to 30000 sq. meters. Ltd. are as follow: 1. 2. 3. 4. 5. 6. Availabilities of Raw materials Cheap Labour Quick Transportation Electricity Supply Nearness to Market Suitable Climate Due to the location of the company egging many advantages. The major factors are affecting Balaji Wafers Pvt.

Let is Study in detail.

1. Availabilities of Raw materials :-

Balaji Wafers one of the topmost potato wafers producing in Gujarat. They are producing more than thirteen items for these they require raw materials in big quantity. Raw materials are used by Balaji Wafers Pvt. Ltd. as follow : Potato, Banana, Magdal, Chanadal, Besan powder, Black paper, Edible Oil etc. The company gets all these raw materials easily.
2. Cheap Labour :-

Labour are the main element of production.

If the labors are

efficient then production would be of better quality and quantity most of

the industries are getting local. As this place is totally industrial estate and this is the main reason the company getting the best skilled labors. The company is having 75 to 100 percent of female workers.
3. Quick Transportation :-

As the area is covered by other industries which are situated on highways that is far from city and because of that there is no problem of transportation. The company is also having its own transportation named Kataria Transportation, which is owned by them and helpful in delivering the products.
4. Electricity Supply :-

Due to the area is having so many types of industries the government is ready to provides 24 hour electric power. It will be highly beneficial for company that it can carry their activities without any types of hurdles.
5. Nearness to Markets :-

The vital part for industry is its market. So therefore unit must be at that point from where company can easily supply good to sale agents or distributors or retailers. In this case Balaji Wafers has an advantages because it has its market only in Gujarat state.
6. Suitable Climate :-

As Rajkot is situated in middle of Gujarat, the main city of Saurashtra, which is having best climate around the whole year also favourable to the products which are produced by the company. Due to these above quoted advantages of the company is able to produce the product at a reasonable cost. This is one of the reason for the great demand of product.

3. Production Department
i. ii. iii. iv. v. vi.

Index :Introduction The Production Process of Potato Wafers The Production Process of Banana Wafers Product List Plant Machinery Price List

3. Production Department
[i] Introduction :Production is the process where raw material are converted into finished goods. All the process is differ to each product. Production means creation of utilities and covers all the activities of procurement, allocation and utilization of resource such as energy material etc.

[ii] The Production Process of the Potato Wafers :First raw material i.e. potato goes in. In fit Conveyer belt are washed. Then through vertical elevator it goes to the inspection belt. And those poor qualities are sort out by the workers. Then it goes to paced and is paced off. After pacing potatoes are chapped off buy a potato sticker g. Potato chips are then washed by hot waters so that portion of sugar decreases.
h. Than chips are sent for frying where they are fried at equal

a.

b.

c.

d.

e.

temperature, which is controlled by computers. In case of masala wafers spices are spread.

[iii] The Production Process of the Banana Wafers :a. b.

c.

First raw material i.e. Banana goes in. In fit conveyer belt and are washed. Then through vertical elevator it goes to the inspection belt. And those poor quality are sort out by the workers. Then it goes to paced and are paced off. After pacing Banana are chapped off buy a banana sticker. Banana chips are then washed by hot water so that portion of sugar decreases. Then chips are sent for frying where they are fried at equal temperature, which is controlled by computer. In case of masala wafers spices are spread.

d. e. f. g. h.
i.

[iv] Product List :BALAJI WAFERS PVT. LTD. is making around thirteen products. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. Potato Wafers Potato Masala Wafers Banana Wafers Banana Masala Wafers Farali Chevado Ratlami Sev Sing Bhajia Magdal Chanadal Vatana Sadi Sing Masala Sing Tikha Mitha Mix Chattaka Pattaka Chatpata Masala Namkeen Gathiya

[v] Plant Machinery :Balaji Wafers Pvt. Ltd. is used imported machinery. They are as follows :

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18.

Infeed Elevator Grator Destoner Peeler Roller Inspection Buffer Elevator Vertical Elevator Potatoes Distributing Machinery Slicer Blancher Shaker High Speed Belt Fryer Dry Tank Defating Shaker Inspection Counter Checking Machinery Spice Drum Spice Feeder

[vi] Price List :Sr. No

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29.

Name of Product
Potato Wafers Simple & Masala Potato Wafers Simple & Masala Potato Wafers Simple & Masala Potato Wafers Simple & Masala Banana Wafers Masala Banana Wafers Black Masala Farali Chevado Farali Chevado Farali Chevado Farali Chevado Farali Chevado Chanadal, Vatana, Magdal Sing Bhajiya, Ratlami Sev Chanadal, Vatana Magdal Aloo Sev Shing Bhajiya, Ratlami Sev, Aloo Sev, Tikha Mitha Mix, Khatta Mittha Mix Gathiya Chanadal, Vatana, Tikha Mitha Sev Magdal, Sing Bhujiya, Ratlami Sev, Aloo Sev, Khatta Mittha Mix Gathiya Magdal Chanadal, Vatana Aloo Sev Shing Bhujiya, Ratlami Sev, Khatta Mittha Mix Chanadal, Vatana Magdal Masala Shing Masala Shing

Weight
30 gm. 40 gm. 75 gm. 180 gm. 40 gm. 80 gm. 40 gm. 90 gm. 200 gm. 1 kg. 2.5 kg. 15 Pouch 15 Pouch 40 Pouch 40 gm. 40 gm. 45 gm. 60 gm. 60 gm. 100 gm. 150 gm. 200 gm. 200 gm. 180 gm. 200 gm. 1 kg. 1 kg. 40 gm. 100 gm.

Type of Packing
Cartoon Cartoon Cartoon Cartoon Bunch Bunch Bunch Bunch Bunch Packet Packet Bunch Bunch Bunch Bunch Bunch Bunch Bunch Bunch Bunch Bunch Bunch Bunch Bunch Bunch Packet Packet Bunch Bunch

No. of Packets
48 42 24 10 20 10 20 20 5 1 1 30 30 20 20 20 20 20 10 10 5 5 5 5 5 1 1 20 10

Wholesale Price
4.25 5.50 8.50 17.00 4.25 8.50 4.00 7.00 12.00 60.00 150.00 0.80 1.60 2.40 3.30 4.00 4.00 4.00 5.60 6.70 8.40 12.00 10.00 12.60 12.60 45.00 57.00 2.60 5.80

Retail Price
5.00 7.00 10.00 20.00 5.00 10.00 5.00 8.00 15.00 70.00 160.00 1.00 2.00 3.00 4.00 5.00 5.00 5.00 7.00 8.00 10.00 14.00 12.00 15.00 15.00 50.00 60.00 3.00 7.00

4. Financial Department
i. ii. iii. iv. v. vi.

Index :Introduction Financial Planning Capitalization Source of Finance Management of Working Capital Channel of Distribution

4. Financial Department
[i] Introduction :One of the most important function of the top management is to rise finance at a right time and in a right quantity and also to use it most effectively. Finance is in the center of the world because behind all economic activities the purpose of making profit. Every company depends on production and marketing but these two activities are depending on finance. Finance is a LIFELINE of business. Finance is needed for every activity to be performed. The term FINANCE can be defined as the management of the flow of money through an organization whether it would be a corporation, school, bank or government agency. - JOHN J. HAMPTON Finance department provides Bass for the company. No company can run without sufficient finance. Finance is the essence of any business, it is known as Life Blood of Business.

Organization Chart of Finance Department

Senior Accountant

Assistant Accountant Other Staff

[ii] Financial Planning :Financial planning means deciding in advance, the financial activities to carried on to achieve the basic goal of the company. Financial planning is top make sure that adequate funds are raised at the minimum cost and that used widely. A firm should be managing efficiently. This implies that the firm should be able to achieve its objective by minimizing the use of resources. achieving the organization objective. Financial planning pertains only to the function of finance and includes the determination of the firms financial objectives financial policies and financial procedure. The initial financial planning is prepared keeping in view the following items of expenditure viz cost of fixed assets, amount of working capital, promotional expenses, primary expenses, underwriting commission, cost of patents, goodwill and many others etc. amount proceeded for contingency. Thus managing implies co-ordination and control of the efforts the firm for

[iii] Capitalization :The evaluation of the company is known as capitalization. securities at their for values. Capitalization of a co-operation compared the ownership capital represented by long-term undebtness. It may also mean the total accounting value of the capital stock surplus in whatever forms it may appear and refunded long-term debt. 1. Ownership Capital :The value of shares of different classes. Balaji Wafers Pvt. Ltd. issued only equity share and their total amount of share capital is 52,38,000. 2. Borrowed Capital :The values of hands and debenture Balaji Wafers Pvt. Ltd. not issued bars and debenture. 3. Surpluses :The value of surpluses i.e. accumulated profit. Reserves and surpluses of Balaji Wafers Pvt. Ltd. is Rs. 1,96,87,349. In Balaji Wafers Pvt. Ltd. has a fair capitalization and it has maintains all the financial matters in proper way so that in future there is no problem for doing activities in smoother way. The word

CAPITALIZATION can be defined as sum total of all kind of long-term

[iv] Sources of Finance :It is noted that the sources of finance should be less risky and we should get maximum benefit at low cost. follows: Financial resources are classified as

Long Term Sources :Equity shares capital, Debentures, Long term loan etc.

Short Term Sources :Advances from Commercial Banks, Public Deposits, Trade Credit etc. In Balaji Wafers Pvt. Ltd. also follows each and every steps which are in

Companies Act. 1956 and also taken loans from reputed commercial banks like ICICI, IDBI, IFCI, UTI. So we can say that every firm is in need of funds for doing their activities.

[v] Management of Working Capital :Working capital indicates circular flow of cash i.e. a sort of a revolving fund starting with cash used to pay for the raw materials, labours and operating expenses and when finished products are ready for sale, the cash is recovered through sale of these goods on cash or a on credit. Thus, we have a circular cash flow from cash to inventories top receivables and back to cash. Generally, the term working capital refers to that part of capital which is not tied up in fixed assets but is used to meet the day to day requirement of business. It is invested in current assets like cash, stock, bills receivable, debtors etc. There are two concepts of working capital.

Net Working Capital :It represents the excess of the total current assets over total current

liabilities. It is quantitative ness concept indicating the soundness of current financial position.

Gross Working Capital :It is equal to the sum of current assets only and it may represent both

owned capital as well as loan capital. The concept of gross capital; is financial concept whereas that of net concept is an accounting. In Balaji Wafers Pvt. Ltd., as the problems of working capital is solved by the manager and handled it all by perfection.

[vi] Channel of Distribution :Distribution means the distribution of goods. The channel of distribution of Balaji is no complies. So customer did not wait for the products. A channel of distribution for a product is the route take the title of the goods as they move from producer to the ultimate customer of industrial user. The channel of distribution of Balaji Wafers Pvt. Ltd., is as follows :

BALAJI WAFERS PRIVATE LIMITED

Carried & Forwarding

Super Stockiest

Dealers Retailers

Consumers

5. Personnel Department
i. ii. iii. iv. v. vi. vii.

Index :Introduction Recruitment & Selection Job Description Training & Development Wages & Salary Administration Extra Facilities Personal Record

5. Personnel Department
[i] Introduction :Human capital is the greatest assets of a business enterprise. Personnel department is mainly concerned with human being within the organization. The main aim of personnel department is to keep smooth relationship between the employers and employees in the organization. The management of human resources is very complicated and a challenging task for those who are entrusted with the responsibility of human. The personnel department of Balaji Wafers Pvt. Ltd., is efficient one. There is the good environment in the company and all are working as the family members of the same house the personnel officer is experienced person in the field of various function. Thus it can be said that the success of the unit mainly depends on the personnel functioning of the organization.

[ii] Recruitment & Selection :1. Recruitment :Recruitment is defined as It is the process to discover the source of manpower to meet requirements to the supplying schedule and to employ effective measure for attracting that manpower in adequate number to facilitate effective selection of an effective efficient worker. There are mainly two sources of recruitment. 1. Internal Sources 2. External Sources Internal sources means to select the required person from the company itself. While external sources means to recruit the person from the outside the organization through advertisement, employees agencies, other professionals. following policy: The Balaji Wafers Pvt. Ltd. is mostly worked on external

sources. But they also sometimes use the internal sources. They adopted

1. Minimum Qualification :

For Staff Selection

= = =

Graduation Graduation, I.T.I. S.S.C., I.T.I.etc.

For Production Staff For Operation

2. Age Limit :Minimum Age limit is 21 years and maximum is 58 years as per government rule.

3. Type of Labour : Skilled Experienced Contractors Administrative Officers

2.

Selection :Selection is the process of the choosing the right person right job, which

is from, recruited ones. Following are the selection policy which is used by the Balaji Wafers Pvt. Ltd. Application Blank Interviews Psychological Test Reference Checking Final Selection Induction After going through all the above quoted steps the company get the best person for the required job.

[iii] Job Description :Job descriptions a systematic record of documents, which has

information regarding about job analysis.

It includes organization position,

functional information relation with the one job to another, responsibilities, job activities etc. it is essential to guide the employees or worker in getting him a clear picture of the job. They are as follows, which is set up by the personnel, manage of the company :

Job Title and Position : Formulation, recommendation and interpretation of all manpower, management policies. Guiding the recruitment, selection and placement of personnel and participating in the selection of the higher cadre staff.

Advises an officer on complicated matter such as merit, rating, promotion, transfer etc. Performance appraisals of the officers. Checking their salaries and wages are paid according to government rules. Maintain of discipline.

[iv] Training & Development :Training is process of learning as sequence of programmed behaviour. Training increases the knowledge and skill of employees. intended job. It attempt to improve employees performance on the current job or prepare then for an Training programmed is a systematic programmed which This company designed tons, insight theories, experience of opportunities. uses method of training like the following:
On The Job :-

In this training method they give job instruction, job rotation, coaching, appreciation, versatile and organization training etc. We can say it is the best way to give the training to the personnel by the company.
Off The Job :-

Off the job training considers lectures, conference, case studies, rule playing, audio-visual and discussion etc. In Balaji Wafers Pvt. Ltd. employees and office staff are also getting benefits of training. In Balaji Wafers Pvt. Ltd. workers training is given mostly on the job so that not only employee but also management came to under the problem and can take corrective action to avoid it.

[v] Wages and Salary Administration :Wages and Salary is generally refers to the reward given to employees for their work. The worker and employees expect a reward in a monthly from the organization for which he is working. This amount is called as salary of wages. The salary is decided on the basis of performance of the staff. Wages are paid according minimum wages. The salary started from Rs. 5000.00 and paid to each and every employees as per the government rules and regulations. They also provide bonus and provident fund to their workers and employees. Today, the number of employees in the unit is 75 to 100 including managerial persons, office staff and remaining workers who get their salary on 5th day of particular month in the company.

[vi] Extra Facilities :The maintain behind such service to motivated and encourage the employees performance and thats they dont attract towards other firm and not leave the present firm. Modern business accepts this thing that are as follows and similarly Balaji Wafers Pvt. Ltd. do follow it. Canteen Facility Uniform Medical Facility Cultural Activities Transport Facilities Bonus Facilities Thus, we can know that and agree to say that company take keen interest in development of their employees and workers. Because they considered their employees and workers as the member of some family.

[vii] Personal Record :Personal records is a systematic record of employees behaviour, performance, attitude, skill etc. personal records are necessary to the management gets essential information about the employees at any time and it is very helpful to the management for job analysis, promotion, demotion etc. Balaji Wafers Pvt. Ltd. maintains personal records includes the personal education qualification, medical fitness, native place, permanent address, caste, date of birth, family background. Thus, from it one can easily derive the idea that which kinds of personnel are there in the company. So one company is successful when and when its personnel are efficient as there are in this company.

6. Marketing Department
i. ii. iii. iv. v. vi. vii.

Index :Introduction Advertisement Sales Promotion Marketing Research Market Segmentation Product & Pricing Policy Channels of Distribution

6. Marketing Department
[i] Introduction :Marketing of the product is quite essential factor in modern time. Marketing is a comprehensive term and it includes all resources and a set of activities necessary to direct to customer in the process of distribution. Businessmen regards marketing as a management function to plan promote and deliver products to the clients or customers. Marketing is a analysis, planning and controlling of the firms customer impinging resources, policies, activities with a view to satisfying the needs and wants of chosen customer groups at a profit. - Philip Kotlar Human efforts, finance and management constitute the primary resources in marketing. Marketing management has become an important function in business. Because of consumers treated as a king of the market. First of all the company focuses on consumers satisfaction and there by earn the profit.

[ii] Advertisement :Advertising is one of the department. advertising. Advertisement is a paid form of any non-personal presentation of goods, services or idea by an identified sponsor. The main object behind advertising is to inform the consumer about the company. Advertisement is message design to promote a product, services or idea by an identified sponsor. In modern business world, advertising is essential for very business. No business can survive without advertisement. becomes a part of parcel of the commercial life. The advertising is the best source of increasing the sales of the company but it also gives basic and essential information to its customers like how to use the product also about the introduce of the new product in market, about to increase the quality. advertisement for its products. Holdings Pamphlets Internet Newspaper etc. As this company has its fixed and also some of them are new to it but it is unique in all. Thus, Balajis each and every product is unique and they have some competitors in the market. Samrat Namkeen Kishan Wafers Everest Wafers & Namkeen etc. All these type of information given to the customer through advertisement. Balaji Wafers Pvt. Ltd. do the following Nowadays, advertisement most important parts of marketing

Sometimes the demand of the product is dependant on the

[iii] Sales Promotion :Promotion consists of those activities that are designed to being a companys goods or service to the favourable attention of customer. Sales promotion is a important instrument in marketing to lubricant the marketing efforts. Today, sale promotion is necessary and not merely a luxury of a fashion. It is not expenditure, it is an investment that can pay rich dividend. It is an integral part of the marketing efforts. Sales promotion is referred to the promotional activities. and dealer effectiveness. follows: 1. Providing information 2. Increase in sales 3. Reducing seasonal decline 4. To keep the memory of exiting product Balaji Wafers Pvt. Ltd. uses sales promotion to such extent for purchasing the consumer. also. They promote their sales through new products They have also the packing in attractive colorings nitrogen plastic Other than personal salesmanship, advertising and publicity, which stimulate consumer The main objectives of sales promotion are as

packing. So it is also good for health rather not harmful.

[iv] Marketing Research :Marketing research is the essential part of any company. In todays

competitive world companies has to do market research to survive in the market. Marketing research may be defined as the scientific and controlled process of gathering of non-routing marketing information helping management to solve marketing problems. Marketing research concentrates on the study of product planning and development pricing policies, effectiveness of personal selling, advertising and sales promotion, distribution structure, marketing strategies, market competition, buyer behaviors and attitudes in the market place. In Balaji Wafers Pvt. Ltd., they also follows the marketing research procedure to find out their consumer demand. In this process first of all requirement of consumers are studied. They try to introduce new facilities every time. Thus, marketing research is an important matter not only for this unit but for also other unit.

[v] Market Segmentation :Market segmentation is a subdivision of market as based upon the modern marketing concept, it points out that there is several demand schedules. Each demand schedule represents a separates market consisting of a group of the buyer with similar needs and characteristics of demand. The market segmentation is done on the basis of age, sex, family size, income, education, occupation, social class, life style etc. The conscious search conscious search is made to separate buyer into a number of segments each varying in size, buying power and buying behaviour limiting factors for market. Segmentation are : 1. Rising of cost of project planning and development. 2. Rising unit cost of production. 3. Rising inventory cost for a variety of different lines. Marketing segmentation consists of taking the total heterogeneous market for a product and dividing it into several submarkets, each of which tends to be homogenous in full significant aspects. - Philip Kotlar In Balaji Wafers Pvt. Ltd., there is no market segmentation. Their market is fixed so they think that there is no need of market segmentation they produce item according to all classes. And which is also good for the society and firms reputation.

[vi] Product and Pricing Policy :[1] For Pricing Policy :Decision concerning price to be followed for a period fame may be called as price policies. Pricing decision has strategic importance in any enterprise. pricing policy is always desired by all organization. It is also an important element in marketing mix. Mostly we measure the exchange value of any product in terms of money. The price is the components between customers and release about what they are receiving in this money oriented economy price for any product is the value of the item. Balaji Wafers Pvt. Ltd., gives full concentration to the fixation of prices. Good

[2]

For Product Policy :Product planning is the process of deciding the production target and

achieving the goals of the organization. In todays competitive environment product planning is must. Without this company cannot achieve its target and wave to face many difficulties. In Balaji Wafers Pvt. Ltd., product planning is done of the basis of market research and companys own research. Citizen of India are very conscious of their food items. Taking this point in the mind Balaji Wafers Pvt. Ltd., making each of their product with perfect care like wearing cap, gloves, uniforma and many other things at the time of production process product line refers to the various offered to consumers by the organization. It contains all the product of the company, which are sold in the market. The company need not to be offering such discount but they make such type of prices that is reasonable.

[vii] Channels of Distribution :Most production does not sell their goods directly to the final users. Between them stands a set of intermediates performing a varity of function. These intermediates constitute a marketing channel-channels of distribution can be viewed as set or interdependent organization improved in the process of making product or service available for the ask of consumption. Marketing channel are of interdependent organizations involved in the process of making a product or services available for use or consumption. There are four levels of channel of distribution between producer and consumers. They are as follows: 1. Producer 2. Producer 3. Producer 4. Producer Consumer Retailer Agent Consumer Consumer Retailer Consumer Wholesaler Wholesaler Retailer

In Balaji Wafers Pvt. Ltd. they follow that 4th method for selling its product. They are having chain like these in each and every city of Gujarat. When the product is packed by the company they first send to its area Agents. Agents send these goods to Wholesaler of the city or area. Wholesaler sends these good to Retailer. Finally Retailer sells these products to Consumer.

Organization Chart of Marketing Department

Marketing Manager

Area Sales Manager Sales Executive

Sales Representative

7.

Future Plan

Future is always uncertain. But we make it possible to do our desire be making various creative efforts. Balaji Wafers Pvt. Ltd., has achieved great success in establishing good brand food items, image, prestige and reputation over the consumers and also in market. In order to meet the increasing demand of the products, the Balaji Wafers Pvt. Ltd. has planned to install a sophisticated and ultramodern plant with the production capacity of more than 1200 kg. per hour. of country. It is exporting the product to Rajasthan and Maharashtra. Balaji Wafers Pvt. Ltd., is able to make best us available resources and going to look forward for exporting their food items beyond the boundary. I wish it a very bright and successful future. In the neighborhood of Rajkot. Thus, the company is planning to sale in other parts

8. Special Achievements
The Balaji Wafers Pvt. Ltd. is one and only on company, which produces many types of food items and they are also famous for their purity and registered purpose. The company is unique in comparison of their companies that are producing food items. The companys food products like potato wafers, Banana wafers and other salty products are prepared in its fully automatic plant with bacteriafree and stringent hygienic standards. The use of computer system ensures uniform quality and obviates the necessity for touch of human hands. The production environment makes it possible to make the products less lily and more nutritive.

9. Suggestion
As a student I would like to give a suggestion for better future of the company. This company has all the best quality and ecquenics. But each and every human being cannot do perfect work. some or other way. For such giant organization, I dont have any suggestions to give there is some eye catching loops. Then also I have some point in my mind to suggest for their betterment. They are as follows : 1. Company should increase its sales promotion activities to attract new customers and more satisfied to its old and loyal customers. 2. The company should invest in research and development programme. 3. Company has opportunities to expand the business in this field and other field also. Hence it should explore other line of products. 4. Give more responsibility to lower level management. 5. Must involve lower level management in decision making process because due to that many innovative ideas may come. 6. The company must improve the marketing network.
7. Within India the company must also explore the southern state and

He will be lagging behind in

must penetrate the great potential of huge marketing network. 8. The company research to more diverfication to cater to the needs of both rich and poor. profitability. 9. To cater to the need of millions of Indian customer, the company should not only a great the quality of every product but also it can follow both skimming pricing strategy to with stand fears competition. Since the present manmohan government is above to invite foreign direct investment in Retail Business Balaji Wafers Pvt. Ltd. must use this opportunity in TOTO. 10.They should make more advertising through television, newspaper and holdings etc. for increasing their sales rather profit. This will ultimate and hence the overall

10. Conclusion
Balaji Wafers Pvt. Ltd., is the adventure of gujarati family. Balaji brand name is so powerful in Gujarat. They are utilizing 100% of production capacity. It is located at G.I.D.C. Rajkot. in are most all the cities of Gujarat they have their dealers. They are trying cover market most of the state in India. Their quality is also good. At the end of this report it can be very easy to conclude that Balaji Wafers Pvt. Ltd., is one of the best companies in Gujarat today. In this company the internal relation between the workers and management are very well. The management of the company is well planned and very effective. I wish heartily best of luck and great & bright future. My best wishes with BALAJI WAFERS PVT. LTD.