Hindustan Coca-Cola Beverages Private Limited

Flow Of Presentation
Coca-Cola

About the Company

Products Project

About The Product

Methodology: Sampling Findings Suggestions Take Back Home

Coca-Cola
Born on May 8th, 1886, Georgia, Atlanta Introduced by Dr. John Syth Pemberton Name suggested and penned down in the

unique script by Frank M. Robinson

Was sold to Asa G. Candler in 1888 1916- Birth of the trademark contour bottle

About The Company

Abandoned India in 1977 Re-entered Indian market on 26th October, 1993

Agreement with Parle

100% owned subsidiary HCCBPL 7000 Employees 27 COBO, 17 FOBO and 29 Contract Packers

Products

Project

Perception of consumers towards Minute Maid Pulpy Orange

About The Product

Introduced in 1945 by Florida Foods

Corporation
Taken over by Coca-Cola in 1960

Exists in 60 countries
Introduced into India on 19th of February,

2007 in Hyderabad

Methodology: Sampling
Sample Size 696 Consumers, 331 males and

365 females
Age Range 5 years to 75 years Location 7 Food World Outlets in

Bangalore

Findings
Opinion of people on Minute Maid Pulpy Orange

15%

11%

8%

66%

Liked

Average

Mix Reaction

Disliked

Findings
Opinion based on Gender No significant difference Age Groups 5 years to 55 Years More than 50% of

Consumers liked the product

Children, College - goers and Housewives gave

positive reactions
Senior citizens More than 60% of the consumers

gave negative feedback

Suggestions
Advertisements targeting entire family Lower prices Promotional strategies More flavors Introduction of smaller packs

Take Back Home

Good amount of Exposure Understanding of the Market and Consumers Development of Communication Skills High levels of patience Upholding of relationships

Thank you