For non food FMCG products the following pattern is

observed : Left to right bigger size to smaller size New Product promotions right at the entrance/power aisle For FMCG food products the following pattern is observed: Left to right smaller size to bigger size Visibility factor was not affected even with racks with seven levels of storage Impulse products kept just near the billing counter, customers looking for them while waiting in the queue Tata had a stand-alone shelf for itself (Tetley Tea), near biscuits Private Labels were kept right next to well known brands

 In fruits and vegetables section, slanted racks were

placed which made picking them up more comfortable In staples section the wall was artificially decorated with different staple items which could be seen from a good distance thereby attracting customers Too many dropdowns everywhere in the store A separate billing counter for fruits, vegetables and staples

Lays Baked Lays 26g Rs. 10/Lays 26g Rs. 10/Lays Rs.20/Lays 100 g Rs. 30/-

Hippo Rs. 20/Hippo Rs. 10/Hippo Rs. 10/Stop Not Rs.10/Stop Not Rs. 20/-

Bingo Rs. 10/-

Lays 100 g Rs. 30/Lays Party pack 194g

Bingo Rs. 10/Bingo Rs. 20/-

Tropicana fruit juices Minute maid

Thums up
Sprite Maaza

Coca cola

 1st floor wasnt as big as ground floor

Categories are arranged as per the layout diagram

This was a Convenience category Collection not very exhaustive

Less number of Support Staff

Arrangement was according to products vertically and

brands horizontally