Motives Behind Drinking Tea

-PRESENTED BY Shailesh Bhadra Kimaya Samant Richa Gupta Akriti Sahai Priyanka Ingle Bhavya Prabhakar Amir Choudhary

Rational Motives

Taste Colour Fragnance Flavour Convenience to buy Availability Healthy Ease of making Offers/Discounts Coffee Unavailable

Very Important Very Important Very Important Very Important Very important Very important Very Important Important Least important Least Important

Emotional Motives

Freshness Brand Name Advertisements Social status Celebrity endorsements

Very Important Important Least Important Least Important Least Important

Others Opinions

Least important

Frequency of Consumption
13% 20%

33% 34%
1 2 3 4

Feelings post consumption

Relaxed 3% Rejuvenated 3% Good 23% Refresh 37% Happy 4% Superb 3% Awesome 7%

Nothing 3%

Nice 14%

Heaven 3%

Brand Preference
Wagh Bakri Twinings Tata Taj Mahal Society No Brand Lipton Girnar Brook bond
0 1 2 3 4 5 6 7 8

Are people willing to switch ?

23%

77%

Yes

No