Clinique Mineral Translucent Spray Blusher

Diana | Herni | Stephanie 11-7A

It is an offshoot of the Estee Lauder Company Clinique was established in 1968 Clinique was developed to capture the type

of customer who is asking for a helpful

program

Clinique products are allergy tested and 100% fragrance free

Strengths: all its products are allergy tested & 100% fragrance free

tested by experts and leading dermatologist

Weakness:

high cost for its product research people have already trusted Clinique and sold in more than 135 countries and territories

Opportunity:
o

Threats:
o o

competitors, such as Kanebo and Lancome illegal counterfeited products

can be applied easily to your cheeks for a healthy, radiant and long lasting rosy glow made by 100% pure crushed minerals and contains no irritants

It is naturally hypoallergenic, non-comedogenic,

non-acnegenic, anti-bacteria The available colors are Pink Blossom, Sweet

Orange, Sugar Plum, Natural Copper and Deep

Chocolate

INSIDE Public Relations Consultant was first set up in November 2002 in Jakarta Provide a complete range of public relations

service

Inside Public Relations Consultant has already formulated its vision, mission, and value We also has some valuable experiences

To create awareness of Clinique Mineral Translucent Spray Blusher in consumers, community & opinion leaders by 25% by the end of March 2009.

Public Demographic Female (business woman & housewife), 22-35 years, single or married, social grade: A-B, education: college or university Geodemographic Business women or housewives who live in Jakarta.

Newspapers : Kompas Magazines Radio : Cosmopolitan : 90.4 Cosmopolitan FM

Television

: OChannel

Venue (Balai Samudra)

Foods & beverages

Decoration & lighting Sound system

Entertainer (Glenn Fredly)

MC (Andhara Early) Invitation Press kit Goody bag

GRAND TOTAL: Rp 462.825.000

Title Place

: Mineralique : Balai Samudra Jl. Boulevard Barat no. 1

Kelapa Gading
Jakarta Utara

Date Time

: Saturday, 2 August 2008 : 17.30 till drop

Press kit will be including:

Pen, exclusive notebook, and Clinique

magazines

Goody bag will be including:

Pen, exclusive notebook, mug, watch keychain, and cosmetic purse

Sketch of the place

Clinique Mineral Translucent Spray Blusher

Decoration

The End