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1+1=1! Life is so full of ambition that this word takes up a
lot of our thoughts and our conscious and sub-
(The mathematics of life!) conscious existence.
“Our life is in the present moment. In observing life deeply. It is possible to see clearly all that is… Do not
pursue the past. Do not lose yourself in the future. The past no longer is. The future has not yet come.”
ce ss!
foolhardiness has to be understood and categorized properly. For
r su c
instance, when a platoon attacks, they have a plan with them and
associated with it. Re-
“ Perhaps the most important thing we can undertake toward the reduction of fear
is to make it easier for people to accept themselves, to like themselves.
” Bonaro W. Overstreet
• Awareness
• Relevant differentiation
• Value
• Convenience
• Emotional connection
The first step to determine relevant differentiation is to identify Now consider the types of people who are most likely to be
your assets. Do you have marketable skills? Do you have more attracted to your talents or inclinations in greater depth. Which
average communication skills? Are your thoughts cohesive and types are the most desirable? To which types can you best cater?
creative? Is there an element of strategic thinking in your To which types do you offer the biggest competitive advantage?
communication? Are your qualifications relevant to your aims?
Are your career aims or goals connected to your qualifications? The entire world is always in search of creating teams that will
Are your career aims and goals connected to your inclinations, if work best. Once you have figured out to whom your
your qualifications aren’t an exact match? Do you have any differentiators should most appeal, what it offers to attract those
tangible documentation to display or show your inclination for people and what it stands for, then you must begin the work of
opting for a particular path? These are all diverse queries and will reinforcing the brand’s promise or the team’s goals at each point
lead you to a conclusion. of customer contact. This can be done in many ways. Thus we
reach the arena of promotions. Individuals, families, political
Understandably, the last paragraph has a plethora of queries… parties, NGOs, institutions, organizations, brands and even
but they are all meant to be asked by you to determine relevant towns have this too in common. For instance, Delhi has to work in
differentiation. It is through self analysis that you will reach a tandem to promote its strengths for the Commonwealth games!
conclusion and then you’d be able to work from there. For Observe the work that the state government is doing and you will
instance, an individual may not have any degree or diploma in understand my point.
mass communication and yet enter the communication section.
What matters for such an individual is simply a facility with lines – To conclude, life is all about making the right impact at the right
both in words as well as their graphic avatar. There must be a time with the right type of people or target groups. The
genuine love and concern for unique expressions and a fascination underlying truth is that every individual can attempt to
for creative direction which is what propels and makes one understand the dynamics of this function and create a better life
acceptable. Mere qualifications do not ensure a creative use or for themselves.
application of these faculties.
(An article written by Arvind Passey©)
Arvind Passey
Corporate Communications
BIFM | 4th Floor, Gulab Bhavan, 6, Bahadur Shah Zafar Marg, New Delhi – 110 002 |
Phone: (011) 23705854/ 855 Extn: 247 | Mobile: 09871139992 | www.blblimited.com, www.bifm.edu.in |
[ Truth needs words just as much as it needs silence ]
[ Communication is the death of distance! ]