Apollo Tyres Parent Company Category Sector Tagline/ Slogan USP Apollo Tyre Industry Automobiles Go the distance

Stronghold over the Indian tyre market STP Segment Target Group Positioning Automobile and industry equipment manufacturers /OEMs Passenger cars, LCV, HCV, SUVs, Agricultural and off the road vehicle manufacturers, users and service providers. Luxury, Style, Utility & Safety SWOT Analysis 1. Wide product variety 2. Excellent Geographical coverage across Asian, European and African markets. 3. Good financial position 4. Good Brand awareness about the product 5. Over 4000 dealerships in India, and over 900 in South Africa 6. Has manufacturing plants at India, SA, Zimbabwe and Netherlands 1. Low presence in latest car models. 2. Low presence in two/three wheeler segment Weakness 3. Brand yet to establish itself like the market leaders 1.Emerging markets and improved lifestyle 2. More tie-ups with Automobile companies as its mainly into B2B market. 3. Improved Infrastructure has fuelled more and more transportation Opportunity 4. Emergence of India as a hub for small car production 1. Price wars 2. Stiff competition from national and international brands 3. Cheaper technologies 4. Volatility in prices and availability of raw material as indias rubber production is less than its demand. Threats

Strength

5. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles. Competition 1. Bridgestone 2. CEAT 3. MRF 4. Continental 5. Goodyear 6. Yokohama Competitors 7. Pirelli