Kinley Water Parent Company Category Sector Tagline/ Slogan USP Coca Cola Water Food Products Boond

boond mein vishwaas Made with reverse osmosis along with the latest technology to ensure purity STP Segment Target Group Positioning For all people seeking hygienic drinking water All age groups Lower, middle and upper class people Water that is as pure as it is meant to be SWOT Analysis 1.Excellent branding and advertising Strength Weakness 2.Excellent distribution and availability 1. No clear positioning- just like any other packaged drinking water 1.Leverage successful brand Coca Cola 2.Advertise more 3.Buy out competition Opportunity 4.More Brand recognition 1.Threat from other drinks competitors Threats 2.Lot of People dont spend on water or buy local brands Competition 1.Aquafina 2.Bisleri Competitors 3.Local Water Brands