Amusement Park Business Plan Example

Amusement Park Business Plan
Thrills, Laughter, Memories
BUSINESS
PLAN
2023
 John Doe  10200 Bolsa Ave, Westminster, CA, 92683  (650) 359-3153
 info@example.com  http://www.example.com
Information provided in this business plan is unique to this business and confidential; therefore, anyone reading this plan
agrees not to disclose any of the information in this business plan without prior written permission of the company.
Table of Contents
Executive Summary 6
Market opportunity 7
Services Offered 7
Marketing & Sales Strategies 8
Financial Highlights 8
Units Sold v/s Revenue 9
Company Overview 10
Ownership 11
Business Owners 11
Mission statement 12
Business history 12
Future goals 12
Market Analysis 13
Target Market 14
Market size and growth potential 14

Market Size 15
Competitive analysis 15
AdventureLand 15
TechnoWorld 16
AquaRealm 16
Market trends 16
Regulatory environment 17
Products and Services 18
Main Attractions 19
Roller Coaster Thrills 19
Family Carousel 20
Water Ride Adventures 20
Kiddie Land 21
Amusement Park Business Plan | Business Plan 2023 2/46

VIP Passes 21
Emphasize safety and quality 21
Additional Facilities 22
Sales And Marketing Strategies 23
Unique Selling Proposition (USP) 24
Pricing Strategy 24
Marketing strategies 25
Strategies 25
Sales strategies 26
Customer retention 26
Operations Plan 27
Staffing & Training 28
Operational Process 28
Equipment & Machinery 29
Management Team 30
Key managers 31
John Doe 31
Jane Smith 32
Alice Johnson 32
Robert Lee 33
Sophia Martinez 33
Organizational structure 33
Organization chart 34
Compensation plan 34
Board of advisors 35
Dr. Mark Stewart 35
Ms. Lucy Reynolds 35
Financial Plan 36
Profit & loss statement 37

Cash flow statement 39
Balance sheet 40
Break-even Point 42
Financing needs 43
Appendix 44

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1.
Executive Summary

An executive summary is the first section of the business plan intended to
provide an overview of the whole business plan.
To unlock help try Upmetrics! 

Generally, it is written after the entire business plan is ready. Here are some
components to add to your summary.
 Help tip  • Introduction

Amusement of your business
Park Business Plan idea.
• A brief explanation of market opportunity.
Start your executive summary by briefly introducing your business to your readers.
• An overview of your products and services.
• Brief
This section may include about of
the name your core
your team.
amusement park business, its location, when it was
founded, the type of amusement
• Financialpark business (E.g., theme parks, waterToparks,
highlights.
unlock help try Upmetrics! 
adventure
parks, animal theme parks & zoos), etc.
• Call to action.
Start writing here..
Market opportunity
 Help tip  Amusement Park Business Plan
Summarize your market research, including market size, growth potential, and marketing
trends.
Highlight the opportunities in the market and how your business will fit inTotounlock help try Upmetrics! 
fill the gap.
Services Offered
Highlight the amusement park facilities or attractions you offer your clients. The USPs and
differentiators you offer are always a plus.

For instance, you may include roller coasters, water slides, etc as your attractions.

Marketing & Sales Strategies
Outline your sales and marketing strategies—what marketing platforms you use, how you plan
on acquiring customers, etc.
Financial Highlights
Briefly summarize your financial projections for the initial years of business operations.
Include any capital or investment requirements, associated startup costs, projected revenues,
and profit forecasts.

Units Sold v/s Revenue
Units Sold Revenue
15.00k
10.00k
5.00k
0
Year 1 Year 2 Year 3
End of interactive chart.

Financial Year Units Sold Revenue
Year 1 1,550 $10,000
Year 2 1,800 $12,000
Year 3 2,050 $14,000
Summarize your executive summary section with a clear CTA, for example, inviting angel
investors to discuss the potential business investment.
Write a call to action for your business plan.

2.
Company Overview

Depending on what details of your business are essential, you’ll need
different elements in your business overview.

Still, there are some foundational elements like business name, legal
structure, location, history, and mission statement that every business
overview should include.
Describe your business in this section by providing all the basic information:
Describe what kind of amusement park you run and the name of it. You may specialize in one
of the following amusement park businesses:
• Theme parks
• Water parks
• Adventure parks
Ownership
• Animal theme parks and zoos
• Adventure resorts
• Edutainment
 Help tip parks
• Regional and local parks
List the names of your amusement park’s founders or owners. Describe what shares they own
Describe the legal structure
and their responsibilities for of your amusement
efficiently managingpark, whether it is a sole proprietorship, LLC,
the business.
partnership, or others.
Explain where your business is located and why you selected the place.
Business Owners
40% John Doe
40% Jane Smith
20% Alice Johnson

Mission statement
Summarize your business’ objective, core principles, and values in your mission statement. This
statement needs to be memorable, clear, and brief.
❛ At [Park Name], we aim to inspire joy, foster learning, and craft

unforgettable memories. Committed to safety, inclusivity, and
innovation, we strive to be the leading destination for
entertainment and wonder.
❜
Business history
If you’re an established amusement park, briefly describe your business history, like—when it
was founded, how it evolved over time, etc.

Additionally, If you have received any awards or recognition for excellent work, describe them.
Future goals
It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals;
they can be specific targets for revenue, market share, or expanding your services.

3.
Market Analysis

Market analysis provides a clear understanding of the market in which your
printing business will run along with the target market, competitors, and
growth opportunities.
Your market analysis should contain the following essential components:
 Help tip  • Target market.

• Market size and growth potential.

To write the introduction section of your market analysis, start by clearly identifying your
• Competitive analysis.
primary target market.
• Market trends.
Mention specific industries or sectors
• Regulatory that your business aims to serve. Next,
environment. define your ideal
customer by listing the attributes they value most, such as quality, affordability, or
convenience.
Finally, discuss the insights gained from your market research. Highlight the needs and
preferences of your potential clients, and explain how your products or services meet those
Target Market
specific demands.
This will set a strong foundation for the rest of your market analysis, demonstrating that you
 Help tip  Amusement
have a clear understanding
Park Business Plan
of your target audience and their needs.
Start this section by describing your target market. Define your ideal customer and explain what
types of services they prefer. Creating a buyer persona will help you easily define your target
market to your readers.
For instance, families, children & teenagers, tourists & vacationers, would be an ideal target
audience
Start for a commercial amusement park business.
writing here..
Market size and growth potential
Describe your market size and growth potential and whether you will target a niche or a much
broader market.
The global market for amusement and theme parks was worth US$54.9 To unlock help try Upmetrics! 
billion in 2022 and is
anticipated to increase to US$82.4 billion by 2030.

Market Size
Available Market
Total individuals who visit amusement
parks globally.
100M
Served Market
Visitors in regions where we have
parks operational.
50M
Target Market
Families & tech-savvy youth in urban
areas.
10M
Identify and analyze your direct and indirect competitors. Identify their strengths and
weaknesses, and describe what differentiates your amusement park from them.

Point out how you have a competitive edge in the market.
Competitive analysis
AdventureLand
[AdventureLand], established in [Year], is one of the oldest and most renowned amusement parks in
the region. With a rich history and expansive grounds, it has become synonymous with classic
amusement experiences.
Features Strengths Weaknesses

Historic Carousel: A century-old Strong brand recognition owing Limited technological integration,
ride, attracting nostalgia- to its long-standing history. offering a more traditional
seekers. experience.
Loyalty programs that
Rollercoaster Kingdom: A zone encourage repeat visits. Infrequent updates or additions
dedicated exclusively to to park attractions, leading to
Strategic location in the heart
different rollercoasters. potential stagnation.
of the city, making it easily
Live Shows: Daily accessible Aging infrastructure in certain
performances showcasing sections of the park.
local talent.

TechnoWorld
[TechnoWorld], launched in [Year], is a cutting-edge amusement park that integrates the latest
technology into every aspect of its offerings. It appeals to a younger and tech-savvy demographic.

Virtual Reality Zone: An State-of-the-art technological Potentially alienating older
immersive VR experience, integrations, providing a unique demographics or less tech-savvy
transporting visitors to park experience. individuals.
fantastical realms.
Strong online presence and Dependency on technology can
App-based Ride Booking: engagement, with active social lead to operational issues during
Allows guests to book rides media channels tech malfunctions.
and minimizes wait times.
Regular updates and additions Higher ticket pricing due to the
Interactive Exhibits: Engaging, to park features, ensuring costs associated with
tech-driven installations that repeat visits. maintaining advanced
respond to visitor interactions. technology.
AquaRealm
[AquaRealm], inaugurated in [Year], positions itself as the ultimate water-based amusement
destination. With a plethora of water slides, rides, and aquatic experiences, it's the go-to destination
during warmer months.

Wave Pools: Simulating beach- Unique specialization in water- Seasonal operations, often
like waves, offering an based attractions, carving a witness downtimes during cooler
authentic sea experience. niche for itself. months.
Lazy River: A tranquil water On-site accommodations, Limited attractions for guests not
ride, allowing guests to promoting extended stays. interested in water activities.
leisurely float and relax.
Safety measures and trained Maintenance challenges due to
Adrenaline Slides: High-speed lifeguards ensuring a safe continuous water usage and
water slides for thrill-seekers. experience for guests. treatment.
Market trends
Analyze emerging trends in the industry, such as technology disruptions, changes in customer
behavior or preferences, etc. Explain how your business will cope with all the trends.
For instance, the themed-based park has a booming market; explain howToyou
plan on dealing
with this potential growth opportunity.

Regulatory environment
List regulations and licensing requirements that may affect your amusement park, such as ride
safety regulations, accessibility requirements, employment & labor laws, health & sanitation
regulations, etc.

4.
Products and Services

The product and services section of an amusement park business plan
should describe the specific services and products that will be offered to
customers. To write this section should include the following:
• Introduce what you are gonna offer.

• List products/services with detailed descriptions.
• Pricing structure.
• Product/service
To craft the introduction lifecycle.
for your "Products and Services" chapter, begin by positioning your
business within its industry, emphasizing
• Safety and qualityits unique strengths or value proposition.
assurance.
• Support and warranty.
Highlight not only the tangible products or services you offer but also theTooverarching
benefits
or solutions they provide to customers. Mention any key resources or expertise that elevate
your
Start offerings,
writing here.. such as advanced technology or a dedicated team.
Conclude the introduction by signposting readers to the deeper exploration of your offerings in
the following sections. This approach ensures that readers understand the context,
 Help tip
significance, and scope of what your business brings to the table.
Mention the amusement park attractions your business will offer. This list may include,
• Roller coasters
• High-height water slides To unlock help try Upmetrics! 
• Interactive experiences
Main •Attractions
Ferris Wheel
• Dark rides
• Live shows Roller Coaster Thrills
• Themed areas Price: [$XX per ride OR included in general admission

ticket]
Experience the ultimate adrenaline rush as you twist,

turn, and dive through our cutting-edge roller coasters
designed for thrill-seekers.
Product Specifications
• Maximum ride time: [XX minutes]
• Height restrictions: Minimum [XX ft] and Maximum

[XX ft]
• Weight restrictions: Up to [XXX lbs]
• Health restrictions: Not suitable for those with heart

conditions, vertigo, etc.

Family Carousel
Price: [$XX per ride OR included in general admission

ticket]
A timeless amusement ride, our carousel is perfect for

families and children, offering a gentle, nostalgic
experience.
Product / Service Specifications
• Ride duration: [XX minutes]
• Height restrictions: Children under [XX ft] must be

accompanied by an adult
• Weight restrictions: Up to [XXX lbs per seat]
• Number of seats: [XX seats]
Water Ride Adventures

Price: [$XX per ride OR included in general admission

ticket]
Beat the heat and get splashed! Enjoy our water rides
that range from calm boat rides to thrilling water slides.
•
• Maximum ride time: [XX minutes per ride]
• Height restrictions: Minimum [XX ft] for slides
• Health restrictions: Not suitable for those who cannot

swim or with specific health concerns
• Guests are advised to bring a change of clothe

Kiddie Land
Price: [$XX per area OR included in general admission

ticket]
Specially designed for our youngest guests, this area

boasts a range of safe, fun rides, and attractions for
children.
• Suitable for ages: [2-8] years
• Constant supervision by trained staff
• Height and weight restrictions vary by ride
• Parents can accompany children on certain rides
VIP Passes
Price: [$XXX per person]

Elevate your park experience with our VIP passes. Enjoy
priority access to rides, reserved seating at shows, free
merchandise, and more.
Product / Service Specifications
• Priority access to all major rides
• Reserved seating for all shows and events
• Complimentary [merchandise item, e.g., "t-shirt"]
• Access to VIP lounges
Emphasize safety and quality
Discuss the park’s dedication to security and safety in brief. Describe the steps taken to assure
visitor safety, including ride inspections, employee training, emergency response methods, and
security measures.

Additional Facilities
Mention if your amusement park business offers any additional facilities.
You may include facilities like dining & food service, retail merchandise, event spaces & venues,
pet care facilities, etc.

5.
Sales And Marketing
Strategies

Writing the sales and marketing strategies section means a list of strategies
you will use to attract and retain your clients.
Here are some key points to include in your marketing To unlock help try Upmetrics! 
plan:
• Define a unique selling proposition (USP).
 Help tip  • Explain pricing

Amusement strategy.
Park Business Plan
• Marketing strategies.
To create an effective introduction for your "Sales and Marketing Strategies" chapter, start by
• Sales strategies.
setting the stage within your specific industry or market.
• Customer retention.
Emphasize the competitive nature of your field and the importance of both quality services and
strategic marketing in this context.
Clearly state the objectives of your sales and marketing strategies, which should include
Unique Selling
maximizing Proposition
outreach, (USP)and achieving sustained growth.
fostering engagement,
Additionally, mention the specific techniques or approaches you will employ, whether traditional
or modern, to establish your brand as the preferred choice for your target audience. This
introduction provides a clear overview and prepares readers for the detailed strategies that
follow.
Define your business’s USPs depending on the market you serve, the equipment you use, and
the unique services you provide. Identifying USPs will help you plan your marketing strategies.

For example, signature thrilling rides, immersive themes, seasonal or special events, etc could
be some of the great USPs for a professional amusement park.
Pricing Strategy
Describe your pricing strategy—how you plan to price your services and stay competitive in the
local market.

You can mention any discounts you plan on offering to attract new customers.

Discuss your marketing strategies to market your services.
You may include some of these marketing strategies in your business plan—social media
marketing, Google ads, brochures, content marketing, and print marketing.
Marketing strategies
Strategies
Social Media Marketing Google Ads
 Engaging campaigns on platforms

like Instagram and Facebook,
 Targeted advertisements to reach
potential visitors searching for
showcasing our attractions and amusement park experiences.
events.
Brochures Content Marketing
 Distributed at strategic locations,

such as hotels and tourist
 Regular blog posts and articles
highlighting visitor experiences,
information centers. upcoming events, and park news.
Print Marketing
 Advertisements in local
newspapers and magazines,
especially during peak seasons.

Outline the strategies you’ll implement to maximize your sales. Your sales strategies may
include partnering with other local businesses, offering referral programs, etc.
Sales strategies
Local Business Partnerships Referral Programs
 Collaborating with nearby

businesses, like hotels or
 Encouraging visitors to refer
friends and family with incentives
restaurants, offering package like discounted future visits.
deals.
Describe your customer retention strategies and how you plan to execute them. For instance,
introducing loyalty programs, group discounts, personalized service, etc.
Customer retention
Loyalty Programs Group Discounts
 Frequent visitors accumulate

points, which can be redeemed for
 Encouraging repeat group outings,
be it with family or colleagues.
free rides, merchandise, or even
free entry.
Personalized Service
 Using data analytics, we tailor

suggestions for visitors based on
their past preferences and
interests.

6.
Operations Plan

When writing the operations plan section, it’s important to consider the
various aspects of your business operations.

Here are the components to include in an operations plan:
• Describe the operational process.

 Help tip  Amusement
• DescribePark
yourBusiness
supply Plan
chain.
• Customer satisfaction.
To create an effective introduction for your "Operational Plan" chapter, start by emphasizing the
pivotal role of efficient •operations
Equipmentin&the
Machinery.
success of your business, underscoring how they
directly impact the quality of services delivered.
Make it clear that operational excellence is crucial for fulfilling your commitments to customers
and
Start ensuring
writing optimal outcomes.
here..
Then, briefly outline what readers can expect in this chapter, mentioning key areas you'll cover
such as staffing, operational processes, and facilities.
Staffing & Training
This introduction sets the stage by highlighting the significance of operational planning and
piques the reader's interest in the detailed insights to come.
Mention your business’s staffing requirements, including the number of employees or staff
needed. Include their qualifications, the training required, and the duties they will perform.
Operational Process
Outline the processes and procedures you will use to run your amusement park business.
Your operational processes may include park opening & closing procedures, ticketing &
entrance, ride operations, etc.

Equipment & Machinery
Include the list of equipment and machinery required for the amusement park, such as rides &
attractions, safety equipment, audio & visual equipment, maintenance & repair tools, lighting &
electrical system, etc.

7.
Management Team

The management team section provides an overview of the individuals
responsible for running your business plan.

This section should provide a detailed description of the experience and
qualifications of each manager, as well as their responsibilities and roles.
 Help tip  • DescribePark

Amusement theBusiness
role andPlan
responsibilities of the Founders/CEO.
• List the core team.
To craft an introduction for your "Management Team" chapter, begin by emphasizing the crucial
• Describe organizational structure.
role of leadership in the success of any business.
• Compensation plan.
Highlight your company's commitment
• List to having a strong and dedicatedTo
Advisors/Consultants.
management team.
Showcase the diversity and expertise of your team members, illustrating how their varied
backgrounds
Start writing here..contribute to the overall strength of your organization.
Conclude by emphasizing the team's experience and how it positions your program as a leader
in your industry.
Key managers
This introduction will set the stage for readers to understand the significance and capabilities
of your management team, creating a positive impression as they delve into the details of each
 Help tip  and
team member's role
contributions in the subsequent sections.
Introduce your management and key members of your team, and explain their roles and
responsibilities.

It should include, key executives(e.g. COO, CMO.), senior management, and other department
managers (e.g. operations manager, customer services manager.) involved in the amusement
park
Start business
writing here..operations, including their education, professional background, and any relevant
experience in the industry.
JOHN DOE
CEO - john.doe@example.com
Role & Responsibilities: As the CEO, [John Doe] oversees the strategic direction
of the park, ensuring its alignment with our long-term vision.
With over [X years, e.g., "15 years"] in the amusement park industry, he brings a
wealth of knowledge, driving both operational excellence and innovation.
His leadership has been instrumental in [specific achievement, e.g., "securing

key partnerships and spearheading our most popular attractions."]

JANE SMITH
Chief Operating Officer (COO) - jane.smith@example.com
[Jane]'s keen analytical skills, combined with her passion for operational
efficiency, make her indispensable as our COO.
Tasked with overseeing the day-to-day administrative and operational functions,

[Jane] ensures the myriad components of [WonderWorld] come together
seamlessly, delivering a consistent and enjoyable visitor experience.
Educational Background: [Jane] holds an MBA in Operations Management from

[University Name, e.g., "Stanford University"] and a Bachelor's in Business
Administration from [University Name, e.g., "University of California"].
Professional Background: With over [X years, e.g., "12 years"] in the amusement
park industry, she has previously served as the Operations Director for [Previous
Company, e.g., "Funland Amusements"], where she spearheaded significant
efficiency drives.
ALICE JOHNSON
Chief Marketing Officer (CMO) - alice.johnson@example.com
[Alice] brings a mix of creativity and strategic acumen to her role as CMO.
Heading our marketing division, she crafts compelling campaigns and outreach
strategies, ensuring [WonderWorld] resonates with both local residents and
tourists.
Educational Background: [Alice] graduated with a Master's in Marketing from

[University Name, e.g., "Harvard Business School"] and a Bachelor's in
Communications from [University Name, e.g., "Boston University"].
Professional Background:[Alice]'s [X years, e.g., "15 years"] of industry

experience includes a stint as Marketing Head for [Previous Company, e.g.,
"Adventure World"], where her innovative campaigns significantly boosted
annual footfall.

ROBERT LEE
Operations Manager - robert.lee@example.com
Tasked with the daily operations, from ride maintenance to guest services,
[Robert]'s keen eye for detail and commitment to safety ensures the park's
smooth functioning, day in and day out.
Educational Background: [Robert] has a Bachelor's degree in Operations

Management from [University Name, e.g., "Michigan State University"].
Professional Background: Before joining [WonderWorld], [Robert] worked for [X

years, e.g., "10 years"] as an Assistant Operations Manager at [Previous
Company, e.g., "Thrill Zone Park"], honing his skills and gaining invaluable
industry insights.
SOPHIA MARTINEZ
Customer Services Manager - sophia.martinez@example.com
The linchpin of our guest relations, [Sophia] and her team are often the first
point of contact for visitors. Her impeccable interpersonal skills and
commitment to excellence ensure every visitor feels valued.
Educational Background: [Sophia] holds a Bachelor's in Public Relations from

[University Name, e.g., "New York University"].
Professional Background: With [X years, e.g., "8 years"] of experience in

hospitality and customer relations, she has previously served esteemed roles at
[Previous Company, e.g., "Sunshine Resorts"], enhancing guest experiences.
Organizational structure
Explain the organizational structure of your management team. Include the reporting line and
decision-making hierarchy.

Organization chart
John Doe
CEO
Alice Johnson Jane Smith

CMO COO
Sophia Martinez Robert Lee

Customer Services Manager Operations Manager
Emily Adams
Digital Marketing Specialist Chris Green
Maintenance Head
End of interactive chart.
Compensation plan
Describe your compensation plan for the management and staff. Include their salaries,
incentives, and other benefits.

Board of advisors
DR. MARK STEWART

Consultant
A consultant with over [X years, e.g., "25 years"] in the amusement park industry,
his insights have been invaluable in [specific aspect, e.g., "designing our most
popular rides."]
MS. LUCY REYNOLDS

Advisor
With a career spanning [X years, e.g., "18 years"], Lucy has consulted for tech
giants and innovative startups alike, giving her a broad perspective on tech
trends.

8.
Financial Plan

When writing the financial plan section of a business plan, it’s important to
provide a comprehensive overview of your financial projections for the first
few years of your business, You may provide the following:
• Introduction.
• Add startup costs (for new businesses).
• Profit & loss statement.
• Cash Flow for
To create an effective introduction Statement.
your "Financial Plan" chapter, begin by stressing the
critical role of a well-structured
• Balancefinancial
sheet. plan in the success of your venture.
• Break-even analysis.
Emphasize how this plan serves as the foundation for sustainability and To unlock help try Upmetrics! 
profitability while
• Sales forecast.
keeping your services affordable and accessible.
Start writing here.. • Financing needs.
Mention that the upcoming section will provide detailed insights into your projected financial
statements, outlining revenue streams, expenses, and the strategic path to financial stability.
 Help tip
This introduction will help your readers understand the significance of the financial plan and its
alignment with your mission and goals, setting the stage for a deeper exploration of your
Describe details such as projected revenue, operational costs, and service costs in your
financial strategy.
projected profit and loss statement. Make sure to include your business’s expected net profit or
loss.
Profit & loss statement
2023-24 2024-25 2025-26 2026-27 2027-28
Revenue $0 $0 $0 $0 $0
Cost Of Sales $0 $0 $0 $0 $0
General Costs $0 $0 $0 $0 $0
Revenue Specific Costs $0 $0 $0 $0 $0
Personnel Costs (Direct

$0 $0 $0 $0 $0
Labor)
Gross Margin $0 $0 $0 $0 $0
Gross Margin (%) 0% 0% 0% 0% 0%

2023-24 2024-25 2025-26 2026-27 2027-28
Operating Expense $0 $0 $0 $0 $0
Payroll Expense
$0 $0 $0 $0 $0
(Indirect Labor)
General Expense $0 $0 $0 $0 $0
Bad Debt $0 $0 $0 $0 $0
Amortization of Current
$0 $0 $0 $0 $0
Assets
EBITDA $0 $0 $0 $0 $0
Additional Expense $0 $0 $0 $0 $0
Long Term
$0 $0 $0 $0 $0
Depreciation
Gain or loss from Sale

$0 $0 $0 $0 $0
of Assets
EBIT $0 $0 $0 $0 $0
Interest Expenses $0 $0 $0 $0 $0
EBT $0 $0 $0 $0 $0
Income Tax Expense $0 $0 $0 $0 $0
Total Expense $0 $0 $0 $0 $0
Net Income $0 $0 $0 $0 $0
Net Income (%) 0% 0% 0% 0% 0%
Retained Earning
$0 $0 $0 $0 $0
Opening
Owner's Distribution $0 $0 $0 $0 $0

2023-24 2024-25 2025-26 2026-27 2027-28
Retained Earning
$0 $0 $0 $0 $0
Closing
 Help tip
The cash flow for the first few years of your operation should be estimated and described in
this section. This may include billing invoices, payment receipts, loan payments, and any other
cash flow statements.
Cash flow statement
2023-24 2024-25 2025-26 2026-27 2027-28
Cash Received $0 $0 $0 $0 $0
Cash Paid $0 $0 $0 $0 $0
COS & General Expenses $0 $0 $0 $0 $0
Salary & Wages $0 $0 $0 $0 $0
Interest $0 $0 $0 $0 $0
Sales Tax $0 $0 $0 $0 $0
Income Tax $0 $0 $0 $0 $0
Net Cash From

$0 $0 $0 $0 $0
Operations
Assets Sell $0 $0 $0 $0 $0
Assets Purchase $0 $0 $0 $0 $0
Net Cash From

$0 $0 $0 $0 $0
Investments
Amount Received $0 $0 $0 $0 $0
Loan Received $0 $0 $0 $0 $0

2023-24 2024-25 2025-26 2026-27 2027-28
Common Stock
Preferred Stock $0 $0 $0 $0 $0
Owner's Contribution $0 $0 $0 $0 $0
Amount Paid $0 $0 $0 $0 $0
Loan Capital $0 $0 $0 $0 $0
Dividends & Distributions $0 $0 $0 $0 $0
Net Cash From

$0 $0 $0 $0 $0
Financing
Summary
Starting Cash $0 $0 $0 $0 $0
Cash In $0 $0 $0 $0 $0
Cash Out $0 $0 $0 $0 $0
Change in Cash $0 $0 $0 $0 $0
Ending Cash $0 $0 $0 $0 $0
 Help tip
Create a projected balance sheet documenting your amusement park business’s assets,
liabilities, and equity.
Balance sheet
2023-24 2024-25 2025-26 2026-27 2027-28
Assets $0 $0 $0 $0 $0
Current Assets $0 $0 $0 $0 $0
Cash $0 $0 $0 $0 $0

2023-24 2024-25 2025-26 2026-27 2027-28
Accounts Receivable $0 $0 $0 $0 $0
Inventory $0 $0 $0 $0 $0
Other Current Assets $0 $0 $0 $0 $0
Long Term Assets $0 $0 $0 $0 $0
Gross Long Term Assets $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0
Liabilities & Equity $0 $0 $0 $0 $0
Liabilities $0 $0 $0 $0 $0
Current Liabilities $0 $0 $0 $0 $0
Accounts Payable $0 $0 $0 $0 $0
Income Tax Payable $0 $0 $0 $0 $0
Sales Tax Payable $0 $0 $0 $0 $0
Short Term Debt $0 $0 $0 $0 $0
Long Term Liabilities $0 $0 $0 $0 $0
Long Term Debt $0 $0 $0 $0 $0
Equity $0 $0 $0 $0 $0
Paid-in Capital $0 $0 $0 $0 $0
Common Stock $0 $0 $0 $0 $0
Preferred Stock $0 $0 $0 $0 $0
Owner's Contribution $0 $0 $0 $0 $0
Retained Earnings $0 $0 $0 $0 $0
Check $0 $0 $0 $0 $0

 Help tip
Determine and mention your business’s break-even point—the point at which your business
costs and revenue will be equal.

This exercise will help you understand how much revenue you need to generate to sustain or be
profitable.
Break-even Point
2023-24 2024-25 2025-26 2026-27 2027-28
Starting Revenue $0 $0 $0 $0 $0
Net Revenue $0 $0 $0 $0 $0
Closing Revenue $0 $0 $0 $0 $0
Starting Expense $0 $0 $0 $0 $0
Net Expense $0 $0 $0 $0 $0
Closing Expense $0 $0 $0 $0 $0
Is Break Even? 0 0 0 0 0
Break Even Month 0 0 0 0 0
Days Required 0 0 0 0 0
Break Even Revenue $0 $0 $0 $0 $0
Break Even Units

Financing needs
Calculate costs associated with starting an amusement park business, and estimate your
financing needs and how much capital you need to raise to operate your business.
Be specific about your short-term and long-term financing requirements,To unlock help try Upmetrics! 
such as investment
capital or loans.

9.
Appendix

When writing the appendix section, you should include any additional
information that supports the main content of your plan. This may include
financial statements, market research data, legal documents, and other
relevant information.
• Include a table of contents for the appendix section to make it easy for
readers to find specific information.
• Include financial statements such as income statements, balance
sheets, and cash flow statements. These should be up-to-date and
show your financial projections for at least the first three years of your
business.
• Provide market research data, such as statistics on the size of the
printing industry, consumer demographics, and trends in the industry.
• Include any legal documents such as permits, licenses, and contracts.
• Provide any additional documentation related to your business plans,
such as marketing materials, product brochures, and operational
procedures.
• Use clear headings and labels for each section of the appendix so that
readers can easily find the information they need.
Remember, the appendix section of your business plan should only include
relevant and important information that supports the main content of your
plan.

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investors, and make them want to invest in your an interactive business plan. No designing skills
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Upmetrics makes online sharing quick and easier Invite team members, initiate conversations,
for users. Easily share your business plans with a discuss ideas & strategies, share feedback, and
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Amusement Park Business Plan

Thrills, Laughter, Memories

Marketing & Sales Strategies 8

Market size and growth potential 14

Products and Services 18

Water Ride Adventures 20

Amusement Park Business Plan | Business Plan 2023 2/46

Emphasize safety and quality 21

Sales And Marketing Strategies 23

Unique Selling Proposition (USP) 24

Staffing & Training 28

Equipment & Machinery 29

Ms. Lucy Reynolds 35

Profit & loss statement 37

Amusement Park Business Plan | Business Plan 2023 3/46

Amusement Park Business Plan | Business Plan 2023 4/46

❛ Upmetrics has everything you need to create a

Financial Forecasting Tool

Business Plan Builder

Amusement Park Business Plan | Business Plan 2023 6/46

To unlock help try Upmetrics! 

 Help tip  • Introduction

 Help tip  Amusement Park Business Plan

Start writing here..

 Help tip  Amusement Park Business Plan

To unlock help try Upmetrics! 

Start writing here..

Amusement Park Business Plan | Business Plan 2023 7/46

 Help tip  Amusement Park Business Plan

To unlock help try Upmetrics! 

Start writing here..

 Help tip  Amusement Park Business Plan

Start writing here..

Amusement Park Business Plan | Business Plan 2023 8/46

Units Sold Revenue

End of interactive chart.

Year 1 1,550 $10,000

Year 2 1,800 $12,000

Year 3 2,050 $14,000

 Help tip  Amusement Park Business Plan

To unlock help try Upmetrics! 

Write a call to action for your business plan.

Amusement Park Business Plan | Business Plan 2023 9/46

Amusement Park Business Plan | Business Plan 2023 10/46

To unlock help try Upmetrics! 

40% John Doe

40% Jane Smith

20% Alice Johnson

Amusement Park Business Plan | Business Plan 2023 11/46

 Help tip  Amusement Park Business Plan

To unlock help try Upmetrics! 

❛ At [Park Name], we aim to inspire joy, foster learning, and craft

 Help tip  Amusement Park Business Plan

To unlock help try Upmetrics! 

Start writing here..

 Help tip  Amusement Park Business Plan

To unlock help try Upmetrics! 

Start writing here..

Amusement Park Business Plan | Business Plan 2023 12/46

Amusement Park Business Plan | Business Plan 2023 13/46

Your market analysis should contain the following essential components:

 Help tip  • Target market.

• Market size and growth potential.

Market size and growth potential