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Beijing Enterprises Parent Company Category Sector Tagline/ Slogan USP Beijing Enterprises Holding Limited Conglomerate Diversified

industries and solutions Booming in Hong Kong with a foothold in Beijing Large scale operations coupled with technological advancement STP Piped gas operation, brewery operation, sewage and water treatment operations, e pressway and toll road operations, and corporate and other !efineries, petrochemical industries, Consumers of brewed products, governments, process industry, transport agencies of government, companies see"ing software, and provides internet services and information technology #$%& technical support and consultation services, and property investment services Leading brand with string technology bac"ground SWOT nalysis '( )perates in Hong Kong and China operating with over *+,,, employees -( $t is the largest beer group in China and is the biggest beer production plant in .sia with a strong brand value /( 0ell diversified business portfolio without common ris" *( Leading brand name in the field of brewery, treatment plants and piping industry Strengt! 1( $t is also listed on the Hong Kong stoc" e change '( )ver dependence on Chinese mar"et is a concern -( )perating margin is lesser than that of competitors /( Decentrali2ed management causing unwanted transactions between parent companies and subsidaries '( Positive outloo" for energy resources li"e Photo 3oltaic cells -( 4 pansion opportunities in other .sia Pacific region /( 5trategic alliance with distributing companies in countries li"e 3ietnam, 6alaysia, $ndonesia and 5ingapore for brewery products '( 3olatile government policies of China

Segment

Target Group Positioning

Wea"ness

Opportunity T!reats

-( $ncreasing labor and manufacturing overhead /( $ncreasing compliance cost Competition '( China !esources 4nterprises limited -( 7uangdong $nvestment Limited /( Kingway Brewery Holdings Limited Competitors *( 8ew 0orld Development Company Limited

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